 आप एक अग़ी तो दिशकास वहद रोल अप प्रिसिँ इन रीतेलर सटाटची जिस तरीके से एक रीतेलर के लिए प्रुडक्त बहुत अहमीद का हमिल है उसकी पाकजिँं की हमीद की हमिल है उस्की येवेलिबिलिटी, उस्की मर्षिन्टाइजिं, उस्का दिस्पले, हर चीज, उस्की आफ्टर सेल सर्विस, उस्की सर्विसेज, तो तमाम चीज आह्मियत की हा मिल है, उसी तरीके से, प्राइसिंग की भी बहुत लिए एक रीटेलर के लिए. तो सब से पहले, आज जाम दिसकस करने लगे है, रोल क्या है प्राइसिंग का? एन रीटेलर स्ट्रतची. तो एक रीटेलर के लिए, येदी स्कृष्ल पाट प्राइसिंग, बकुस अग ती इंटर डर्टेलेशिप, किस चीजो के दर में, बिט Honey the objective of the retailer, और इसके इलवा गर आब राप करते हैं, तो अदर लगोंईद, अदर रीटेलर स्टरतिची के. क्या उसकी प्रीसिंग श्टरतची ठाटेईग एह, आस्परिज उरिजनल रीटेल अब्जेक्टिट्च।।, if his retail objectives are that the retailer wants to earn higher profits then pricing should be accordingly set to that this cannot be the retailer is expecting that the high prices will be charged on the other hand he is expecting that the customer will expect too much turnover because there are not two things aligned अगर चीच थे मैरे ि exclusion.. दीवां अगली णेना सोग़े यें Standards & सब आक औत मी� median थीमने ओवाई ठीं तो थी बात यह है, के प्राइसिंग दिचीन्च मुस्ट भी इन निंटेगरेटटटट्टटट्टिब मेंनर, तो जो भी हम दिचीन लेए, उस में आंटयगरेषिन हू प्रोपर तरीके से अपके प्रोट्ट के साथ अपकी सरविस्झे के साथ, आपके सपोड धेपाट्पन you have to make purchase decision, you have to make all these pricing decision so number one, integration should be done between it and it should be in adaptive manner it shouldn't be that retailer should make a price which is not acceptable for customer customer is not buying on it because if it will be like this, then ultimately retailer is loosing the business it will be loosing more customers and at the end of the day, it will be spoiling its patronage similarly pricing should be consistent with the overall objectives the objective should be qualitative the objective should be quantitative whatever retailers have set objectives for themselves should be aligned with them pricing, policy, pricing decision should be aligned with them if it will be, then of course it will help to achieve the strategic plan because overall if we evaluate all aspects then retailer has to achieve all the building blocks to achieve the strategic plan to achieve the targeted objectives which he has set for himself and of course the customer is also a stakeholder the supplier is also a stakeholder the retailer is also a stakeholder his employees are also stakeholders his management is also a stakeholder and all the staff of support operating staff are also a part of it so to achieve the strategic objective the pricing decision should be in line with the retailer's objective similarly the pricing plan must be integrated we talked about responsive and provide good value to the customer it is very important it cannot be that if we set a price for a retailer or a retailer for a customer and he is not creating any value for the customer because customer is expecting at the end of the day because of the competitive environment that he will get some value he is not expecting that he will get 10 rupees and he will get 10 rupees of the product actually he is expecting that he should pay 10 rupees and in return he must get at least 12 rupees worth of product or benefit out of it after sale services convenience delivery installation any way any way to ensure that pricing should create value for the customer for example a retailer he sets such pricing that the pricing he can earn a very good margin but if that pricing is not creating value for the customer then customer will not buy these products till that product will not be sold till that retailer he will not be able to earn his margin in that situation so for retailer it is very important to set the right pricing that pricing which is integrated with his goals which is responsive to the customer and which is creating value for the customer if value is created for the customer so ultimately retailer's objective will also be fulfilled and if we talk about the other number then customer's objective will also be fulfilled because he will be getting a good product and the price he is getting a good product and retailer ultimately will take more turnover and will be able to ensure profitability