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The Pain of Paying: The Psychology of Money

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Published on Feb 1, 2013

Have a question for Dan? You can submit a question in advance of his live session on February 13 to conversations@fuqua.duke.edu. During that live session, you may tweet questions for Professor Ariely using the #fuquaalumni hashtag.

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The Pain of Paying: The Psychology of Money

Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics

During this session, you will learn:
- why paying with cash for a nice dinner feels worse than paying with a credit card
- how AOL underestimated internet usage with a change in pricing structure
- how to get maximum enjoyment from your vacation

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