 Hello, good afternoon everyone. My name is Nisha Gottani and I'm a design enthusiast. I'm currently working at Cache Themes and the topic of my presentation is enhancing UI-UX design for your WordPress websites. So in this presentation, I'll be only giving quick tips as UI-UX itself is a very new subject to cover in the short time. So now we'll begin. So here are my table of contents and I'll be talking about each contents that are shown over here today. So I'll begin now. Why is it important for us to involve enhancement in the UI-UX design? That's because humans are naturally drawn to good-looking things and psychology says that they love being around attractive things. And when they encounter visually appealing designs, they experience a positive emotional response which leads to the increased motivations, enhanced attentions and a greater ability to tolerate mistakes and errors. So by saying that, I'd like to say a bit about the evolution of the websites itself. So since the dawn of the internet, the network of computers websites has been a gateway to access information over the vast network of interconnected computers. Websites has seen a lot of changes and along with the evolution of the internet, websites has seen a lot of changes and from dialogues to optic fibers, from static read-only web 1.0 to the dynamic ongoing web 3.0 where the e-commerce blogs and sites with information are to be updated regularly. And with the transitions in the websites, there has been a significant shift in the website design and development process as well. And in web 1.0, we can find less often interactive components whereas in the web 3.0, we can find lots of interactive components where we can interact in a more good way. So by saying that, I'd like to say what is UI and UX design? So UI design refers to the aesthetic elements such as typographies, buttons, colors, icons and so on. This focus on how the product looks and feels when the problems are being solved whereas the UX is the experience that the user gets while interacting with the products. And it deals with the entire journey of users to solve their problems. And talking about UI-UX designers, they must have the capabilities of understanding the user's psychology to grab their tensions. Designers are the psychologists and researchers who can take very complex problems and turn it into smaller, digestible pieces. And designers place vital role in increasing the credentials of the company. Even the research done at Stanford says that 75% of the consumers make judgment about the company's credibility on the basis of its website design. That means the website design of your company should be as carefully planned as the content of your site. So by saying that, I'd like to say a bit about the key components of enhancing the UI-UX designs. So there are several key components, but today I'll be specifically talking about six key components, three on each, UX and UI. So now I'll begin with the UX key components. So as I've already mentioned, there are three of them. Now I'll begin with the first one that is a user research. So user research is the initial process of designing. And in this process, we need to know who are our potential customers, what are their targets, problems, pain points and all those underlying factors which helps us creating a better design. And research must be done in a quantitative and qualitative way as it enables us to create a design that will be very valuable, usable and intuitive for our users. And user research helps enhancing the design by providing a user engagement and develop the empathy for the target users. And there comes another point that is an interaction design. So interaction design is a process of incorporating all of those interactive components like slinks, buttons, icons, hover and so on. And interaction design at its core is creating a conversation. So interaction design helps a good interaction design that ensures the accomplishment of the user goals and increase the user satisfaction, loyalty as well as increase the conversions and the sales. As you can see over here on the screen, there are two designs placed, one with the less users of the interactive components, whereas with the one with the good users of the interactive components. And with the good users of the interactive components, it will be very easy for us to communicate and interact with them. So there must be a very good users of the interactive components and there comes another point that is accessibility. So accessibility with accessible feature, it automatically enhances overall websites and it even increases the chances of getting higher ranking on the Google and other search engines. So as a designer, we have the power and responsibility to make sure that everyone has access to what we create regardless of their ability context or situation. And over one billion people worldwide have some sort of disabilities. That means we have got a great responsibility to make sure that the design that we make for especially able people stands out in every aspect. So there must be the consideration of lots of points while creating a better accessible design. Like we must follow the web content accessibility guidelines. We must be very much familiarized with their standards. And as well as we must use the clear and readable typographies. As typographies ease in emotions. So we must use them in the proper way as it helps in conveying the messages in very convenient manner. And another point not to be forgotten is we must use the consistency and simplicity in our design. When we use the consistent element and simplicity, it helps bringing the cohesive and delightful user experiences. And along with these points, there are so many other guidelines as well that designers must be well educated. So now talk about the UI key components. So here are the three of them. Now I'll begin with the first one that is wireframing. So wireframing is the initial process and pre-designing process. And it serves as a blueprint and skeletal framework of the designs, enabling designers to communicate with their stakeholders, developers and other team members. Focusing only on the content and the structure is the idea behind doing the wireframing. And wireframing enhances UI UX designs by providing clear structural foundations of the interfaces. And even it encourages designers to complete their tasks in a very smooth manner. So they must be done good wireframing. So another point is layout design. So layout design is a process where we incorporate and organize all of those layout elements like white space, high visual hierarchies, grid systems, typographies and so on. And after having knowledge about all of these elements, we must be very good at assembling them. And how can we be good at it? By practicing a lot. As practices leads us to improvement and along with the practices, we must follow the trends. As trends benefits us from the inspiring innovations. And an effective layout will help us to bring very good user interactions, user satisfaction. And it even helps us to know how the user feels about our digital interfaces. So there must be a very good uses of layout design as well. As you can see over here on the screen, there are two of the layout design. One is the design that I have made for the WordPress theme. And one is about layout design. And we can even feel like with the good layout design, it will be very easy for us to communicate and solve our problems as there are much more user-centric designs. So we must use them in a very proper way. So there comes the last point that is prototyping. So prototyping is a pre-development process. And it is one of the most fundamental and highly effective techniques in enhancing the UI-UX design. It breezes the gap between development and design process, encouraging designers to create more user-centric designs. So in this process, we must have the great communication skills. The more we are able to communicate our designs to the developers, the more refined and polished design will come through. So these are the points. It follows thoroughly, ensures the improvement in the UI-UX designs. And there could be a great help for the beginners as well. So by saying that, I'd like to say at last that the true essence of the remarkable UI-UX lies in the empathy, creativity, and unwavering dedications in enhancing the lives of our users. Together, we have the power not just to shape the interfaces, but the emotions, connections, and memories. So thank you for listening. And if you have any queries, then you can visit my website and you can even follow me on my Twitter account. So once again, thank you for listening and I hope you have a wonderful time ahead.