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WAVY TV10 Tysons story 6 26 2012 11 pm broadcast

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Published on Jul 10, 2012

Tyson Donates 30,000 Pounds to
Foodbank of Southeastern Virginia
Tyson Donates 30,000 Pounds to
Foodbank of Southeastern Virginia
Donations made as part of "Show Us Your Nugget Face" campaign

Norfolk, Va., June 26, 2012 -- Tyson Foods, Inc. donated a truckload of food to the Foodbank of Southeastern Virginia today as part of an effort to feed people in need and promote public awareness of hunger in America.

As part of its 2012 "Show Us Your Nugget Face" promotion (www.ShowUsYourNuggetFace.com), where the public voted on their favorite children pictured with Tyson Chicken Nuggets, Tyson Foods pledged to donate 1 million pounds of food to hunger relief organizations across America. The Foodbank of Southeastern Virginia was one of the first recipients of that pledge and received more than 30,000 pounds of protein.

The Foodbank of Southeastern Virginia expects to distribute more than 16 million pounds of food during its fiscal year ending in June throughout Southeastern Virginia and the Eastern Shore. Over 400,000 residents, including children and seniors, received emergency food assistance from the Foodbank and its 325 Partner Agencies and Programs.

"We are so grateful to Tyson Foods for this donation of nutritious food that will enable us to provide a high-quality protein to people who are hungry. The donation comes at a critical time when our supply of food is down during the summer months," stated Joanne Batson, Chief Executive Officer, Foodbank of Southeastern Virginia.

Last year Tyson launched the "KNOW Hunger" campaign to raise hunger awareness. As part of the campaign, the company released the results of a survey which found that one in four Americans is worried about having enough money to put food on the table and that many Americans are unaware of how serious hunger is in their own communities. Raising awareness that hunger exists in every community in the country reinforces the campaign's imperative that "We should all KNOW Hunger."

"We're thrilled with the public involvement in the 'Show Us Your Nugget Face' promotion and believe it has helped generate more awareness about hunger in America," said Ed Nicholson, Director of Community Relations for Tyson Foods. "Since we're in the food business, it makes sense for our company to donate protein to people in need and raise awareness about hunger."

Tyson Foods has fought hunger in the U.S. for a decade, donating more than 86 million pounds of protein. The company partners with Food Research and Action Center, Feeding America, Share Our Strength, Lift Up America and the League of United Latin American Citizens to raise awareness and help feed the hungry across the nation.

Meat and poultry are excellent sources of heme iron, which is especially important for women, children and adolescent girls, who are often deficient in iron. For more information on the nutritional value of meat and poultry, go to: http://www.meatpoultrynutrition.org/h...

For more information on Tyson's hunger relief efforts, go to: http://www.TysonHungerRelief.com/

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