 The Cube at EMC World 2014 is brought to you by EMC. Redefine VCE, innovating the world's first converged infrastructure solution for private cloud computing. Brocade, say goodbye to the status quo and hello to Brocade. Welcome back, Jeff Frick here on The Cube, day three of our wall-to-wall coverage from EMC World 2014. As you know, we go out to the events, we extract the signal from the noise, we get the greatest, smartest people in the room, we invite them on The Cube, ask them the questions you'd like to ask them, share the knowledge. We're always excited to come back to EMC World, this is where we started The Cube five years ago. We've really grown since then, in fact, we're breaking new ground this week at EMC World. We have actually two cubes going on concurrently so we can get double the gas, double the fund, double the insight for you. And I'm really happy about our next segment here, we're joined by Cheryl Chamberlain, the longtime Cube alumni, women in tech alumni, got a brand new job, used to be EMC, now you got a new job at CSE, managing the Federation, is that what it is? Hold on, no, I work for Capgemini, what are you trying to do to me? I'm sorry, not CSE, Capgemini, based in Paris. Well look, I manage CSE at one time for EMC, so that's understandable, I also manage IBM Global Services. You put your title on the floor there, but you had the entire Federation listed out and it took up too many characters, so we just go with the Federation. So welcome back to The Cube, how've you been doing? Oh, it's amazing, April 25th, I worked at EMC, two days later I joined Capgemini, I'm eight days in and I feel like it's, I've been there forever. Just in time to come to EMC World. You know how I plan these things. So now you've kind of moved from the technology side into the services side, I don't know, can I ask you any questions about that? You've only been there for a couple of days. Well they're dog days, right dog years, so it's like I've been there for months, but really it's the partnership side, the technology is certainly part of it, but go to market. I have a billion euro number, so you know, let's figure out how we work together to meet those numbers, but also focusing very much on their high growth initiatives, looking at Brazil, how can we build the business there, taking a few trips to Paris to make sure that I'm integrated with Home Office, so it's all good. You're busy, we've got to make this a pretty short interview, because you've got a billion euros to go get done. Well you've got part of the number, don't you? That's what you told me, come on theCUBE. Yeah, well we've got it. Excellent, so you've been coming to EMC World for a long, long time. What do you think of the show this year? What's different, what's exciting? Great question, well I was at EMC for 14 years and I went all of those 14 years, so I've seen the changes. You really saw the changes initially when Jeremy Burton came on board and saw a lot more flash and excitement, but when you see this year and they kick it off with the guitar and playing, and that's really where you take it. Jonathan Martin really knows what he's doing. He's going to be on, surely, on theCUBE, I don't know if he's bringing the guitar this time or not, but we look forward to getting him on. So yeah, that's very exciting. The show keeps growing, we had the water people on, there's a lot of community service stuff going on. We had you on, I think it was actually at VMworld, really talking about women in tech, and I think you kind of helped us kind of spearhead our kind of focus on really highlighting the women in tech that we've had on theCUBE, and in fact, you're on the list, of course. Of course, absolutely. You can see all the women in tech that we have on theCUBE, if you go to SiliconANGLE.tv under the playlist, you'll see the women in tech, and I think we're up to 110 or around that number. We've went over 100, a Padmarshire warrior from Cisco was number 100, we added her to the list from the Red Hat Summit a few weeks ago. So we've got a ton of support, it's a very exciting area, and I've noticed that most of the conferences that we go to now have some type of women in tech track, whether that be a launch, a separate breakout session, so talk a little bit about it. I know you're passionate about the subject and how that's really being embraced by some of these larger companies. That's a great topic. When I was at EMC, I ran and founded their West Coast Women's Leadership Forum, and really created it around the idea that it's not about work-life balance, it's about how women are leading and innovating. How are they changing the world? How are they influential? What are they doing that's different and how did they get there? So maybe three years ago, I hijacked Women of World at EMC World and changed the types of people that we had as speakers. This year, we brought in three panelists that are phenomenal. Former US Treasurer of the United States. I think she's coming on. She's definitely coming on ahead of schedule with her. But really, the point of view is that she'll be talking to someone that Molly Fletcher, who is really known as someone in the sports industry, so different points of view, and then a young up-and-comer that's a CEO in the biotech industry. So what have these women done? How are they different? And how can they teach the audience about their leadership style and what they can learn from them? So it's very exciting. But really, we don't do it with women alone. We do it with our men, male friends. And that's why I like what the kid's doing. Well, in our women in tech, we've got a really wide variety of roles, ages, size of companies from the one-gall entrepreneur from the Tableau Show, who's helping people implement the Tableau Solutions all the way up to Padmashir from Cisco and Beth Kompstock from GE, some really high-power women. So it's exciting. Yeah, work-life balance, who doesn't work-life balance anymore? We all work way too much. Men and women, right? Men and women, everybody, yeah. There's no such thing as work-life balance. Hopefully you work at something that you enjoy so you don't mind putting in the time. So are you continuing this kind of effort in the new role at Capstone Mine? Absolutely. Well, that's my passion. My day job, I drive the number, execute, bring differentiation to companies and really make sure that they're success. But I'll always be very much engaged in women and leadership. And at the new company, there's a strong group that way that are leading that. But I'll always connect it back to the outside world because I think of women's leadership inside a company as what are we doing in the community, community programs, but across companies because that's how we learn from each other. It's pretty powerful. And we like to have fun with stuff at theCUBE. As you know, we had a great Cube madness promotion that we did in conjunction with March Madness back in March, pulling 32 of some of our favorite interviews and putting them in a head-to-head matchup that we worked to the champion. And now we're doing for Mother's Day, actually, not that all the women in tech are mothers, but they all certainly have mothers that supported them both in their tech careers as well as their leadership past. We're releasing 10 of the 100 women at a time with a short little bio really continuing to highlight what we think are for some pretty special people. That's great. So I'm going to be in those 10, right? Absolutely. Absolutely. He's the first 10. We've got a very busy crew. Greg's over there working the board. He's been working on that process, so he's getting them out just as quickly as time allows. So what's next? You've got a new job, new opportunities. What are you really excited about as we launch into the second half of 2014? Yeah, I'm excited about what Capgemini is doing around the area of social media, data analytics, cloud. I'm really excited about how they're going to help customers make new decisions by understanding what data they have in their environment and then helping them drive that in a way that really businesses can make decisions more quickly based on data analytics. So that I'm very excited about. My background is business. I started out in accounting. I was a CFO. I don't think you know all of that. No, I didn't know that. Yeah, but I have to go back so far in time. I usually don't tell people, but the first part of my career, I worked for the brands and now I get to take all of that business background, put it together with the technology part and my belief in leadership and innovation and take that forward. So I love the new job and staying connected to my friends and colleagues and helping us be successful. So let me ask you a question about social. You know, we do a lot of these conferences and social is really not so much for the social data collection from the customer side, but the generation of social content from within a company. You know, it's really easy to do if you're a relatively small company, people are very invested in the company. They're passionate about it. They're founders, they're early employees and you know, they've already committed because usually they don't get to pay much money and they're super passionate about their company and they use social a lot. A lot of times they're younger. And a bigger company, if there's tens, if not hundreds of thousands of employees, lots and lots of layers, lots of divisions, it's kind of a distributed organization. Certainly there's a lot of people that are passionate about the company, but for a lot of people, let's face it, it's probably a job. How does a big company really try to drive kind of the outbound social activity within their employee base? And it's funny too, because part of our prep when we do a show is we'll go in and we pull up people's LinkedIn, we pull up people's Twitter's and see how many followers they have. And it's a really interesting disparity when you go to a big company. Some of the big execs don't even have a Twitter handle, which I kind of get. But then some do, but they, you know, their number of followers, number of tweets are not that high, and then there'll be a couple of outliers, right, that are really active. How does someone, how does a big company tap into that potential social motor within their employees to get them, you know, working on the outbound side? It's a good question. You don't have to have a lot of followers to be impactful from a social perspective. It's who your followers are and if they're thought leaders with you, so maybe that conversation that they're having is the one they need to have. They don't need to have all the people really paying attention to them. But also you want a couple of people that are on a team that can teach others how to start getting involved in social. And I think that's part of it. I mean, the company wants, any company wants everyone to be engaged. Captain M and I has 130,000 employees. That's a lot of people. 50,000 in India. Not everybody is doing that. But for my team, I sit down with them and say, start with a photograph. Take a photograph, tweet about it, do a selfie with a friend. And that's how you start getting engaged and you see that people are paying attention to what you're saying. We have to do it. It's really important. The other piece of the equation is a lot of times, senior folks are media trained, senior folks are confident in what they can say, what they can't say. And even if they say the wrong thing, they're not necessarily going to get whacked in the back of the head. But more junior people, either A are not necessarily media trained or two maybe a little afraid of what to say. And traditionally, the clamps have been down on a lot of the companies. As to what could be communicated, you got to go through channels, et cetera, et cetera, et cetera. And that broke down a little bit, I think, with blogs and companies embracing blogs and letting people express themselves. I know you can sometimes get around the branding police a little bit with a blog. Personal blog. Yeah, personal blog. So how are companies enabling people to, I guess the company really has to be a little bit of a risk taker to enable someone to send out a tweet without necessarily running it up the flagpole every time they feel inspired to send a great picture of themselves with a. Now, how are people policing that? How are they kind of working both sides of that coin? Well, you know, at EMC, I know what they do. There's a lot of social media training. At Capgem and I, it's a very entrepreneurial company. Innovation is all around you. So I don't think they police it. I think there's trust in the employees that they're learning how to be social themselves and then just kind of guiding them along the way. You can't believe something like that. This is a new world. The world is, we're in front of each other. And are they getting out of the, are the senior people in the marketing group that have always been the, you know, kind of the brand police, if you will, are they kind of getting that they have to enable this? And two, you know, it's coming up from the new employees, right? The kids that live in this world, which we heard the other day, you know, the initial digital generation kids are already 28 years old, right? There's a whole nother crop behind them. Are they getting it? And are they embracing, you know, to leverage this new energy and kind of new communication vehicle? Absolutely. I know that when I joined, the marketing team's like, we love you. You're social, you're on LinkedIn. Can you just change it to Capgem and I instead of EMC for us? But I really think they are. And they're also tracking and managing and looking and seeing what the impact is, how it's affecting their brand. So I think we're on the right course. All right, good. So it's 2014. You've been coming to these things for a few years since you got out of the accounting business, which is probably a smart decision. What's gonna happen in the next 12 months? What are we gonna be talking about next year when we get you on? We're gonna talk about the results, how I got my number. Did you make your pill again, right? Good. Where are we gonna build the business going forward? And how are we gonna work more closely with EMC, VMware, VCE, Pivotal and differentiate the market? Awesome. And how am I gonna continue to lead in this new world of innovation with women leaders? Excellent. I mean, my family. Me and my family, right? You got to meet my family at Big Data SV, I think, at the Q-Party Big Data SV. Your boss. My boss, exactly. We'll have Big Data New York City 2014 again this year. Our second year of running that, we're doing a few more of our own events, small events, nothing quite like EMC World, which is giant. But Cheryl, thanks for coming on theCUBE. Always great to see you. I'm Jeff Frick. We're at EMC World 2014. This is theCUBE. We'll be right back with our next segment after this short break.