 Good Evening Sir and Majmeet. Here we are team 12 with co-members Dr. Raj, Raman Niyag, Thirumalesh and Myself Pratheesha. Now we are going to introduce our company to you all. Our company name is Vistagro Private Limited. And the product we are going to launch is Energy Bars. That is also in two different types of sessions. Next slide. The topics we are going to cover is our profile, mission strategies, team management, market research and business plan is also covered in the same P50. Next slide. Coming to our company, it is a well established one which was founded in 1901 by Mr. Kailash Kumar. We have a market value of 92.34 crores till now and we were into different verticals like dairy, agrochemicals, processed foods etc. And initially we started with plant protection chemicals and then it took really five years for us to stand as a brand in the market. Later on we started different segments and penetrated more into the market. In this process we gained a lot of consumer base and the trust which is constant motivation for us and it is our main values for our company. Next slide. Coming to our vision, vision and strategies, our main vision is to expand our wings and get at the needs of people in various sectors without limiting ourselves to a single sector. And mission is actually after entering into different sectors, now we are going to step into tag nutritious foods. So we thought of launching energy bars which is the idea of one of our employees. We thought it is a good idea because in today's busy world many people are skipping their meals and as a replacement for that they are going for many fast foods. So which are taken on a regular basis will be unhealthy. We thought of this process and we thought of providing consumers with nutritional and balanced meal. That is why we are going to launch energy bars. Our current mission is to produce and market our new product successfully and make it available to everyone. Coming to our strategies, in urban areas as our company is a well established one, we are thinking of promoting our product using the consumer base and the brand name. And in rural areas and semi urban areas we are going through campaigns and being connected with NGOs etc. Next slide. Coming to our management team, CEO Myself Prathish and the main decision maker of the company. And next one is Thirumalesh, Chief Marketing Officer. He looks over all the marketing and sales strategies of our company. And Arsh, Dr. Arsh, he is the Chief Finance Officer. He will monitor all the budget and he will monitor the financial health of our company. And the next one is Ruman Nehok, Director of Product Development. As he has done the gratification in good tech, he is responsible for the production and design of the product we are going to launch today. Next will be continued by Thirumalesh. Good evening everyone. Myself Thirumalesh and I am talking about market research. Market research is conducted through Google forms by questionary method. Through market research, the key data we found that 65% of the people will usually skip the meals one to two times in a week. And out of those majority of the demographics were students. Well almost 21% of the people skipped meals three to five times in a week. And instead of meals they are going for alternatives foods. It will give advantage to our company to bring our new product energy bar. Then 45% of the people ready to spend 5200 rupees to alternatives to skipping meals. It gives it clarity to set our product price. And 73% of the people are ready to pay 50 or less for healthy energy bars. And it backs our product to carry forward. And 80% of the people ready to consume energy bars as an alternative to the meals instead of fast foods. And only 20% of the people said that they won't prefer to consume energy bars. Next slide. The important takeaway from the market research is both the success of the product and the for the success of the product, it should be good in taste and the nutrients to get a maximum profit or income from the product. And next one is price. The price of the product should be 40 rupees in order to get a profit or survive in the market. And 55% people are consuming fast food as an alternative to meals. And it is the opportunity to attract consumers towards our product. And then the main targets we are looking is students and other young people who are living in urban and suburban areas. And another takeaway from research is lack of awareness. A lot of people still not aware about the energy bars and their importance in our day to life. Next slide. The advantage of the product energy bar, it gives instant energy. It is the, perhaps this is the one of the main reason people choose to have energy bars as it boosts energy levels and help to perform better. And it has a long shelf life. Energy bars have longer shelf life compared to ordinary foodstuffs. And as the majority of people aren't getting as much protein as they should be, because of their busy life with no time and to cook up protein snacks. These people will prefer the ready made and compact energy bars. It takes a little space to carry and it is easy for them to consume also. And the protein and added carbohydrates in the bar can provide energy to get you through your workout or training. They also provide the post-workout nutrition to your body requirements. Then it has an effective meal substitute because in energy bars, energy bar can be a wise choice because they offer a healthy dose like protein fiber and they are low in sugar and saturated fat. And energy bars are based on the, as well as it has a more nutrition value. Thank you and next slide is continued. So we have come up with marketing strategies based on the survey we had put out. So our main thinking behind this product is that our brand is already well established brand in the FMCG market. And so it's a low risk high reward for us. Since this is a foray our company into the health and nutrition sector, this is the first product of its kind. So I think that is the main aspect which we can concentrate on. So what we will do is since this is the first of its kind from our company in the health and nutrition factor, we can brand the whole product as a separate thing. We can give it its own website. We are having its own tagline and also we are in talks with various well-known personalities to endorse the brand. Another is through our survey, it's seen that almost 62% of the people who are consuming energy bars are from the urban areas. And plus out of this, the majority are students who skip their meals several times a day. So our main target group is those students in urban or semi urban areas. And so the significant way which we can reach them is through mainstream media, through the internet, through TV ads, through billboards, etc. Another way of reaching to the urban community is through e-commerce promotions with the help of websites such as Amazon Flipkart, which will not only help in sales but also the promotion of the product. Apart from all this, although 62% are from the urban areas, 28% of them are from rural. So we need to concentrate on them as well. And it's seen that from our survey, we have seen that out of these 28%, almost 90% of the rural population don't consume or are not aware of energy bars. So the one thing we can increase in rural areas is the awareness campaigns about energy bars. And the perception that it can be used as an alternate to meals and not simply just as a snack or a sitamak film. So another scheme which we came up with is midday meals inclusion. Tie ups is NGOs and companies like Akshay Patra which provides midday meals to school children. I think this can be a very key marketing tool for us because it will help us reach, it will help create an image that our product is not only healthy and nutritious, but it is also quite children friendly or quite tasty. Next slide please. So this is the production and product specialty. So on the right side you can see the flow chart of basically the whole preparation of the product, the unit operations involved in it. I won't go too deeply into this because it will take a long time. So basically we have come up with, till now in our arsenal we have two products. One is the Vista Insta Power and a Vista Pro Power. The Vista Power is 10 into protein. So basically there we have used soya as a protein source and we have used this 10 times as much as in the Insta bar. Whereas in the Insta bar we have gone with high energy sources like multigrain flour. That is our main focus here. So the only difference between the two is obviously the protein source and also from the survey we have seen that people prefer a cheaper product. So in order to lessen the degree of money spent on this we have used jaggery instead of sugar. And this not only helps us increase the price but also increase the quantity of the product itself. And the next slides will be taken up by Arsh. Good job. Thank you. Good evening sir and bachelors. So here I will talk about the financial. See the financial, the finance part is the very crucial about this business plan. So let's talk about that. So first is the fixed capital. So first part is a cost of land and building. So for this production unit we are requiring 15 acre of land and the cost for 15 acre of land is like 4.5 crore rupees. And the total cost of land and building will be like 7.5 crore rupees. And the next part, sorry it's lagging. So the cost of machinery in production line. It's a part of fixed cost and these are the machines which are required for the production line. So the total cost of our production line machines are 1.72 crore rupees. And if we talk, we have talked about the fixed cost now we will talk about the working capital. So in working capital first part is salaries and wages. So we have different types of different departments under our unit. So based on that the total cost of salaries and wages is 3.71 crore rupees per annum. The second part of variable cost is the cost of raw materials. So these are the raw materials which are required for the production of our energy bags. And based on the quantity required the amount is calculated and the total cost of raw material for 1 annum per annum is 2.0335 crore rupees. Third part of variable cost is like extra cost which comprises of internet charges, electricity cost, advertisement, transportation and other miscellaneous part. And it comprises 39,75,000 rupees. The next part of finance is like depreciation. So here I am calculating the depreciation on the building at the rate of 5% per annum and depreciation on the machines at the rate of 10% per annum. So the total cost of depreciation per annum will be 54,70,000. And when we talk about the total revenue, as previously mentioned we have two products. First is InstaPower and another one is ProPower. So we are targeting to sell 40 lakhs units of InstaPower at the price of 15 rupees. So the total revenue generated is rupees 6 crore rupees. And 20 lakhs units of ProPower at the price of 15 rupees will generate 3 crore rupees. So our total revenue will be 9 crore rupees. So now come to the financial analysis. As we have seen the finance part, so the total fixed capital that is the A plus B like the cost of building and the cost of machines for the production line. The total fixed capital is 9.22 crore rupees and the total working capital which comprises the salaries and wages, raw material and extra cost. So it is rupees 6.145 crore rupees and the total investment that is the fixed and working capital is 15 crore, 36 lakhs, 50,000 rupees. And the cost of production per year is 6.692 crore rupees. And as we have seen that our total turnover per year will be 9 crore rupees. So if we calculate the profit it is like 2.308 crore rupees. And after the deduction of tax, net profit will be 1.737 crore rupees. And the net profit ratio will be 19.23%. And as per our investment, payback period will be 5 years and 4 months. Within this time period our investment will be like we can incur our investment. And the final part is break even point. So that is the total cost divided by sales price per unit minus cost price per unit. So it is 2.39 crore rupees. Now we come to the last part that is the SWOT analysis. So if I talk about the strength, as we have previously mentioned that we are well established company and we have well established consumer base also. And our brand recognition is like in a good condition. And as we have like previously well established company, so financial source will be easy and R&D is also like ready to use. So next is the weakness. So as my group mentioned that at present there is not enough awareness of the product and the poor ability doesn't. So our marketing team will focus on these weaknesses and make it to convert in an opportunity. And if I talk about the current opportunity, at present there is a high demand for low fat, low sugar and healthy snacks. And also pay us per hour survey people are willing to spend more money on the healthier foods. And based on our busy schedule of people and like fast life, it will be considered as an opportunity to our business. If I say about the threats, so the competition from the other companies which are in the market that can be considered as a threat. And another is the self-made protein. Like many people would prefer to have consumer protein shake or any other alternatives which is self-made. So that thing can be considered as a threat. Okay sir, thank you sir. Great job. Thank you. Thank you sir for listening. Dr. Dhadanya Prathusha, Dramalaisan, Roman. Great job.