 I think a lot comes down to message. A tactic, a boycott or a strike, yes it imposes a cost. It imposes an economic cost among other things, or a demonstration or some other symbolic action can impose a legitimacy cost or blocking a certain, you know, port that may be used to ship things may impose a different kind of economic cost as well or actually prevent weapons from being shipped. And if done with poor messaging, these can all enable a movement to be labeled as something that really is against what society stands for. And so I think, you know, one bit of really critical homework for movements to do has to do with message development and finding a way to use the existing symbols and values, you know, the symbolic vocabulary of the culture in which they are from, in which they're trying to reach or the cultures of people that are their audience and finding ways to say that the movement indeed is standing up for those cultural values, that the status quo represents a betrayal of those values and that the movement in fact has the legitimacy of and upholds the values that people hold so dearly. And if I can quote my good friend Tom Hastings, nonviolent action is five parts planning, four parts message and one part action. It's very challenging to say, ah, you know, we did education here which led to this or these particular films or resources or translations cause this to happen. Can that be causally connected to anyone's success? No, because success is involved usually, you know, many, many different. Every success has many different parents. What I hope could be possible actually was possible, literally in reality. It was possible to make change nonviolently. It was possible. Even when you think the odds are against you, even if there's another side willing to use violence or even if the other side seems well organized and well resourced, it's still possible. Nonviolent movements triumph over those challenges all the time. Well, as long as I've been with ICNC is really focused on the how. Analytically, how do people strategize? What are, what's the broader framework around how people strategize and, you know, what's practical knowledge? And from that, you know, it's interesting. We get that from all kinds of places. We here, we gather insights from activists who tell us what's worked for them, but there's a lot of really great academic literature out there too that activists aren't reading. It's not written for them. It's not marketed for them, but there's a lot of great stuff that's come from that. So we try to mix the data and information wherever we can get it and spread it out and what we hear is very positive.