Why does Small Business need SEO for attracting more leads?
As a small business, it is compulsory for you to ensure that you get the maximum ROI on your marketing budget. The best way to ensure that is by generating the most relevant and targeted traffic. This is where SEO steps in. SEO refers to Search Engine Optimization and is referred to the act of optimizing a website's on-site and off-site elements to rank higher in search engines for those search terms that are relevant to your website. Imagine having a flood of visitors popping to your website. Imagine this traffic being organic and visitors being those who are (desperately) searching for your product or services. This is indeed possible.
Let us take a quick example - Suppose you are a florist in Chicago and people searching for search terms like - 'florist chicago' or 'deliver flowers to chicago' - in Google land on your website. What you would be seeing is a tremendous boost in your sales.
So how do you ensure that your website gets found for those search terms when someone searches on Google? The answer is simple - SEO your website for those search terms.
Why you need to hire professional help for your SEO campaign?
SEO is not an exact science but rather an industry where the algorithms change so often. Google releases over 500 algorithmic updates (both big and small) every year to ensure that the most relevant websites rank. Keeping up with those changes is tiring and confusing on so many levels. Further, your website can be penalized and dropped from SERPs (search engine ranking positions) for doing wrong optimization.
This where we (a professional SEO company) steps in. We monitor all the changes in and around the SEO industry and ensure that a client's website is optimized keeping in mind those algorithmic changes. Consistent rankings and long-term traffic is a primary goal of any seasoned SEO company.
What is the cost of SEO for small businesses?
SEO cost depends largely on what kind of product or service a small business offers, what are their traffic goals and what are the search terms they want their website to be found for. The cost also depends on the number of keyword phrases (search terms) that you would want to optimize for and their competition. Since most small businesses serve a limited geographic area, the competition is less. This means that the cost is low. At CrunchSEO, you can get started with small business SEO packages for as low as $179 per month.