 Live from Atlanta, Georgia, it's theCUBE, covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. Hi, welcome back to theCUBE. Lisa Martin with Keith Townsend, day two of theCUBE's coverage of Citrix Synergy 2019 from Atlanta. We're excited to welcome principal analysts of Creative Strategies, Carolina Milanese, to theCUBE. Welcome, Carolina. Thank you for having me. So we were chatting before we went live about some of the great announcements that came out from Citrix yesterday during the general session. And one of the things that Keith and I have been hearing over yesterday and half of today is Citrix has really done this pivot towards the general purpose user. One of the stats that they shared yesterday during the general session was historically enterprise software has been designed for power users, which makes up 1% of the population. So putting users first now is something that we really heard yesterday. I wanted to get your thoughts on that. That's my passion. When I talk about enterprise, the people that I really want to talk about are the final user of the technologies. And a lot of times, not only corporations design for the power users, but they design for the IT manager, which is even worse, right? Because that is less than 1% of a workforce and put things like security and if you like the way that you can be productive first, which is not necessarily a bad thing, but that shouldn't come at the price of designing an app and a tool that really speaks to the end user and want the end user to be engaged. And so it was fascinating yesterday during the keynote here Citrix talk about a service that Gallup ran and saying that 85% of the workforce is disengaged today. And they are because they often not have the right tool for the job. They don't have the right data available to them to understand what the task is that they're trying to achieve. So there's so much there that I think something like workspace is helping disenfranchise in a way and try and break into pieces and make it more user friendly. That's the best way that you think about consumerization is making user friendly tools. So user friendly and enterprise IT really go together. Like when I remember moving from office 2003 to office 2007 and thinking, oh wow, why did I do this? This is not user friendly. We have five generations of the workforce in the workforce. So there is varying degrees of adoption. What do you think? How do you think Citrix is enabling not just the consumerization or bringing consumer products into the workforce but adoption across generations? I think if you're starting with a user, you're in a good space, right? And so it doesn't matter if you are a baby boomer, a Gen Z or a Gen X or a millennial. We all want an easy life. We want something to be straightforward and not to get into in the way of us being productive and getting the job done. And so I think if you're starting with that in mind and making sure that you understand the goals that the company is trying to achieve and then with the design, your attentive at that simplicity, baking in security. So the security is at the core of your design and your tool, but doesn't get in the way. I don't want to use a tool at work that is not secure unless it's more convenient for me, right? And that's how we always gone around what was available in the consumer space and we brought into the enterprise either as a device or an application. And I think that putting simplicity first is allowing Citrix to avoid the issues so that IT departments don't have to worry about renegades that are going to bring in something from the back door but really embrace this technology as a new way to think about how I work. And along those lines, thinking about how I work. I as an employee, you as an employee, Keith as an employee. We all have habits and tools and ways of interacting with different applications that are really personalized to us. And as consumers, on the consumer part of our lives we have this expectation that we're going to be delivered this customized personal experience. Whether we're going on Amazon to buy something or Keith was saying the other day in Facebook, Microsoft surfs up an ad to him about not a service because they know he's bought one but some additional value add accessories that might be beneficial to him. So those are things that we kind of more and more I think across those five course generations are expecting. What are some of the things that you're seeing that Citrix is doing to enable that personalization at scale in a way that's secure? Yeah, they put an intelligence in the midst of all of this because all the things that you're talking about the example that you're giving in my consumer experience are enabled by intelligence. And so artificial intelligence or machine learning that look at what Ada looked at or what page I visited and some of it is a bit stocking, but that's all right. From a user perspective, that stocking is still giving me a benefit. Now you take that into an enterprise environment it's much easier because advertising is not something that comes into play but when you're looking at what Citrix can do from an intelligent workspace and so they are able for instance to look at say I join Citrix in the marketing department and they're able on day one to show me what my colleagues in the marketing department are using as their apps, their favorite apps, their workflows so that from an onboarding perspective my experience is already easier. I'm not given a blank PC and I don't know where to go and they tell you go on the internet, find what you need. That's really overwhelming if you're just starting a new position. So being able to look at how applications are used either at a team level or across organizations you can do this with analytics, you can see organizations that can belong to the same vertical, say they're in retail. They have a similar number to employees to yours. This is how they work, that's their best practice and you can learn from that and then customize to your own needs. So we learned the new term yesterday, TOMO, Total Motivation, the measurement of how motivated or how not disengaged employees are. So employee experience is becoming a big deal. You know, if I come to a new company and I have to wait two or three days to get a laptop or get my device that's a pretty bad indicator whether or not I'm going to be able to perform well in my function. I'm starting to think, are you seeing really great examples of enterprises that will make consumers jealous? Like, wow, that enterprise experience of computing is so great, I would like to have that in my life. There are some things I saw on stage yesterday and I'm like, wow, that would make build paying so much easier. Are you seeing enterprises kind of inject some ideas into the consumer space? I think that we are starting to, right? I've been in this industry for a long time and I've been preaching for a long time about how looking at consumers and putting the user first is important. We're just starting now to come around to the idea that consumer satisfaction is important, that consumer engagement, sorry, employee satisfaction and employee engagement is important. It dawned me yesterday that, you know, if you're looking at consumer brands, engagement is the first thing they target because if you're engaged, you're going to be loyal. If you're loyal, you're going to spend more money within the brand and ecosystem that they represent. But yeah, in the enterprise, we're not that yet. And so what you're talking about will happen in my opinion, especially with new technologies, if you're thinking about deployment of 5G or you're thinking about VR and XR, there's a lot that in a way takes us back to how technology used to be, which was not as affordable as it is today. And so we'll be deployed in enterprise environment first and then come to the consumer. And so along those lines, I see some things that consumer can look at and think, you know, that would be nice in my own life. If you're looking at workspace, why can I not use a similar solution to just organize my kid's life? Because I tell you, you know, we've all the after-school activity and what now between me and dad are we're quite busy. So you mentioned engagement and some of the things that have popped into my mind as a marketer the last day and a half, when they talk about employee experience as a, how I'm hearing it from Citrix is, this is a critical catalyst for digital transformation, talking about the employee experience from the very beginnings of even recruiting for talent and writing job descriptions to talent acquisition, to training education. You guys both talked about some of the onboarding things that should be in place to make that process pretty seamless. But one of the things too that I think of in terms of employee experience is that like a marketing funnel, nurture, lead becomes an opportunity, convert it to a customer. But you want to, you want to turn that customer into an advocate, turn those employees into advocates so that you're able to retain them. And they add more value to the company. That was something that I thought was really pretty, I wouldn't say revolutionary, but it was nice to hear Citrix talking about the employee experience as it really relates to the essential talent attraction and acquisition issues that a lot of businesses face. And one of the things that you said, looking at how they're using AI to look at tool efficiency rather than productivity of each individual is really a great way to foster that, I would imagine, loyalty on the employee side. It definitely is. I think that, you know, we talk a lot about millennials and the fact that they're going to come into the work space and they are expecting a different way of working because their relationship with technology is different from the relationship that my generation has had. They are comfortable with technology. They are used technology every day and they don't understand why it cannot be the same way. But I think beyond that, it's not just about millennials. I think companies really need to look more at what, if you like, you know, digital transformation and consumerization of IT actually brings to the whole company. And even being, you know, yes, an employee factor, but also a customer factor, you know, supporting your customer, increasing customer satisfaction. And I think a lot of times we need to get away from how we measure something new using all tools, right? So you're trying to justify why you should be deploying workspace and you're trying to cut down on, oh, okay, I'm going to save four hours a week. How much is that going to cost me? That's not it. That's the wrong way of looking at what a new tool and rethinking about your processes is bringing as a value to your company. And a lot of times it's soft, you know, it's not a hard number that you can put there, soft advantages that you're going to have. And like you were saying, you know, satisfaction brings loyalty, brings the fact that every employee in your organization is going to be an evangelist for you. That, you can't put a price on that. So in terms of customer, I want to kind of riff off that if you're saying, because one of the things that they said yesterday is with workspace intelligent experience, we aim to give back every worker one full day a week, which is two months a year. And my first thought was, wow, how much is that going to save a company? Because one of the things that Keith and I have been talking about the last day and a half that also was announced yesterday was the $7 trillion that companies waste every year on the disengagement. So that certainly is something that was attractive and was a very strongly resonating message. But you're saying, how should companies be kind of looking at that, okay, so yes, I'm going to be able to save each person a full day a week, two months a year. How is that going to, one, turn them into advocates for the company? But what's the benefit going to be on the end user customer? Well, I think that if you're spending less time fighting to get your job done and actually focusing on doing a good job, that's already going to benefit your customer, whatever customer it is, right? It could be that you're able to research whatever it is that you're doing, like if I look at my job, if I can cut down an hour a day, I can spend that time reading, being informed, reading books or reading articles that will add to my thinking, engaging with my peers and discussing what is going on. The same thing can be in an enterprise, right? Where I have actually time to spend with my manager and making sure that he knows if I'm happy or not happy, engaging with my peers to problem solving or spend more time with my customers. You know, I think a lot of times there's a little bit of a mentality of, oh, you're saving money, so you're going to work less and so why would I need to do that? There's plenty of jobs to be done, you know? And so I think that saving that time and saving the aggravation that pushing paperwork or doing one thing that could take three steps, 15 steps, it's just not helping you. It's not helping your morale. It's not helping how you've been interact with your customers because you aren't happy and that transpire and transpire with your teams as well. So let's talk about 5G and the impact of 5G on employee experience. One, we're a little bit away from 5G becoming a thing, but when it's, talk to us about where it's at today and where the potential of impacting employee experience when it finally all arrives. Yes, we are a little bit away. We're starting to see deployment in markets actually today was the launch in the UK with EE and we had Verizon here in the US. So we're getting started. But for me, the power of 5G is two falls. Yes, on every employee will have the power of connectivity anywhere and at any time, which is good and bad because potentially you're never disconnected ever. But the other side is we're talking about that intelligence and that data. There's going to be way more of that. There's going to be more data available. So if you're thinking from an employee perspective availability of data and what that can do to you as far as understanding your customer base and how to serve them, that is going to be exponentially bigger just because so many more devices are going to be connected. And I think that for me is really what excites me about 5G. Yes, I can download a movie in one minute and five seconds but that's not it, right? It is really about, first of all, new experiences like augmented reality and what that can bring to an experience in say, in a retail environment, an experience environment, entertainment, but then the amounts of shared data that you can get from devices being connected. So we're at the tip of the iceberg. It is. Carolina, thank you so much for joining me on theCUBE. I know we can keep chatting, but we'll have to have you back because this is a dot, dot, dot to be continued conversation. We appreciate your time. Thank you. For Keith Townsend, I'm Lisa Martin. You're watching theCUBE live from Citrix Synergy 2019. Thanks for watching.