 Hi everyone This talk will be in English. So I have the owner present Cathy Cathy started her career with work press five years back and there were scenes. She's been in love with it She has an experience of four years as a plug-in tester and is currently working as a happiness engineering with automatic and She's a people's person and people like her company immediately as they see her and recently I found out that her name Cathy means been famous so pay attention to it and She's been mentoring everyone around open-heartedly and apart from her career She enjoys the company of her family and travels as much as she can How do you will be talking about different tips and tricks which will help your wordpress website CEO? She'll walk you through some tools that you can use for more powerful websites The talk will also include some nice methods for digital marketing. So everyone Thank you so much Perfect. So it's in bits of pieces. I know of Spanish Don't understand much of it. I'm trying my best to understand here. Okay. Thank you So about myself she did a she did a great job introducing myself a bit here As she said I have been working with wordpress for about five years now And I've been loving it so far very much about today's talk I'm talking about SEO which is a crucial part for a website and its Owner to make sure the site is you know Seen by the public in a good way have a good ranking as well Because for every website or even a business It's very important to get business and SEO is one of the ways you can get more business out of it okay, okay, so starting with important aspects of SEO is The title so here basically what we'll be covering is a few things that you need to make sure To follow so that your website can have a good SEO ratings Okay, so a few aspects here would be title title of your page or a post Then tags tags come very handy. They can be used as keywords now what keywords means is the search engine has Searches your website using the words that you put to search, right? So whenever you go to Google and search for maybe Web wordpress hosting it will search the websites or the pages that has tags Using those words. So those are called keywords. So whenever you add tags to your post or pages search engines make sure to search for those terms added to your post or pages and Show show your website or the page in the social results So again adding tags as well as meta meta is again a description to your Post or page it a meta can also be a description to your website as well, okay Now for a website meta you describe. What is your website about? Okay, in a few lines and those descriptions should also include the terms That you write about be more specific in these descriptions so that The more specific you add your description It would be easier for the end user to find your website while they search for it So something like a website is about Cooking recipes maybe so just don't write a description like yummy food Be specific like if you're writing about Spanish cuisine write more of Spanish Cookery or of those terms so be down to specificity Next would be links again links can be very useful for your website as well as SEO What links would do is make sure so always a search engine likes a website which has multiple links So from a page a to page B you add a link to it So if you have those links it will help Search engines but to understand your pages are linked Well and are getting famous as well as if a visitor visits your page or a site and Sees a link to it and clicks on the link and goes to another page That will let the search engine know your website is famous and be No searched and visited by multiple users that way so multiple views Can help the search engine to show okay? This particular website is being clicked and visited quite often That will help to make your website listed it higher in the search result So adding links again is a very good way to make sure of that Paid speed again Paid speed should be taken care of very well when you design your website. Why is that so if at all you have Number of images on your homepage itself, which are very huge Say like 20 MBs of total image sizes there on your website Understand this perspective when a user lands on your page on your homepage and Has to wait for a few minutes for the page to load Would any one of us be happy to wait to just see a site? now, right So always make sure your page any of the pages not just your homepage is Optimized so that the paid speed is gonna good enough and loads within a few seconds I wouldn't say should load in one second It's not realistic, so Few seconds and the page should be loaded completely all the text as well as images Sliders, whatever you add on your website should be loaded within that so paid speed again helps your search engines To show your site in a good have a good rating basically Okay site maps site maps can be again helpful for the search engines to show where exactly You are landing. Okay, so maybe you are you first go to your home page Then go to the about us and then maybe go to the career page So basically at times you would see a site having a small text saying home about us and career Pages with small text on the left on top. So those are site maps again Adding them again helps search engine bots to show your website in a better way Canonical issues now how many of us here know about what are canonical issues raise of hands? Okay. Thank you. So What do I mean by canonical issue? So if at all your website is ABC comm But your website can also be accessed by HTTP colon backslash ABC comm right and again by www.abc.com So for a search engine all these three links leads to your own website, right? That is only one website But for search engine it considers three different websites for just one website So if at all you have a page or a post Which has really good links text images good information The ratings of this site will go down because search engine considers three websites So one website is divided into three So that is not really great for your site in itself for search terms What you could do is make sure all these URLs are combined together and That can be done and we'll be covering a little bit of that later on Then comes duplicate content as well. So always make sure you write different content always on your site post pages make sure you do not Copy same content again and again on your site because search engines do check that and if they do find copied content repeated content The ratings goes low. Okay and Google webmaster dashboard. So this is a tool that can help your website To perform well in SEO. Okay Okay, so a few things to know about SEO are One is the website owner and another would be a market here Not always these two would be different But it should be different in my perspective because as an owner I can write the content I can make my site on my own but in terms of marketing it Can be different. So marketer will take care of your SEO as well as you know at times designing this a website as well Adding the correct meta tags or those terms So those are different aspects For an SEO things always keep on changing so nothing is fixed SEO basically what it does is for every search engine they have different algorithms So Google would have its own algorithm yahoo will be having its own Bing would be having its own and Things do keep on changing on their end as well So it's not a fixed formula that you can set on your website and you will be through it won't be ever So you need to change according to how they keep on changing and a lot of times Users do come to us saying Google has blocked my site It's not showing the social results Google is coming to take my site down. They have reported errors and X or easy things One thing to make sure Google is not out there to take you. It's there to help your website to be shown All right, so It's not that Google is going through each and every site it has millions of site to show It's not checking your site like is this abc.com Showing Multiple duplicate content or having wrong links. It's not checking that it's looking for good things on your website Also Google is there for the visitors and not for the site owners to be very specific It it helps the end users to show the results what they are checking for Okay Okay As per WordPress WordPress is built in such a way that it is already SEO ready it so what SEOs do know the structure how a wordpress is built generally So you do not have to work very hard in terms of making your website SEO friendly to make sure your site ranks high and has the perfect links and all those things What rest helps you do that? It also has XML as well as robot.txt files already included in your WordPress Those two files help your SEO ratings to be better Okay, and again WordPress includes titles so you could add the terms in your in your title in such a way that they are Search friendly as well as the meta, which is the description that you write in your blog is again The structure is known by SEO. So it basically helps to show your website in a good way But nothing is perfect, right? So what what you could do to check how your website shows on our search engine is go to site colon and add your domain name What it will show is The cached snippet so whenever As well as it will show the index category archives and Author pages and canonical issues how it will be shown. So if you go to site colon your I've taken example.com and If you click on the small arrow that you see down there just next to the example.com you'll you'll be You can see the cached version of your website. Yeah, how many of us have seen this? Okay, okay All right, so this will help you to see what exactly The content is shown when your website is listed on a search engine Okay, and this is how so basically if I go to there and go to the cached version This is how it will show me That it is the description of my website that is called the metadata meta description of your website this way You could see that and you could change that Using different SEO tools and make sure it has the terms that you're actually looking for so if at all My website is about football. I would make sure the metadata Meta description has the terms football or all the terms that I'm my website is all about Okay, okay So what tools can help you out? Google webmaster tool is the go-to tool. I would suggest in these terms It helps you with the search terms. So what I mean by search terms So if at all your website is about football again, let's say and you are based in Spain of course and you would want your Public or the visitors coming from your own region, right? So you will make sure to search for the terms that usually people use to search for similar websites. So if at all You go to this tool and search for terms like football Spain or Such similar terms that your website is about you will see the websites that are listing with those search terms and using that you can use those Websites as a guidance like what is exactly their website writing about or even the terms that they're using To include that on your own website Make sense Cool Again, it will also help this tool Google webmaster tool will help with the crawl errors. So if at all you add your Domain name on the stool it will show what kind of errors are being thrown on your website in terms of search engine It will help with HTML citation as well. So if it all you using So if a post say has headings and you have Not added the H2 or H3 tags in those it will suggest those So again these titles these heading tags will help the search engines to show your website in a better way So those are the few suggestions that this tool will show It will also help with How to add sitemaps or index pages or linkbacks as well a few tips Always make sure to add your business Address to your website. What it would do is help the search engines to show where you are based and Show the website for that particular region as well. So if at all You only have it on one page like say contact us page or about us page You you should probably add that probably in the footer of all the pages so that all the pages of your website have this info and Can be crawled in a better way Another thing that can help is adding forms. It is always better For a visitor on your website to contact you right so that you can have a communication with them to make sure what is happening to Solve the queries if they have any So having forms is a good way for your visitors as well as for your search engine optimization as well Okay, and that's it Thank you so much. If you have any questions, please feel free to ask Thank you. I have a question about You know there is a tool in Google tools you can't remember the name but you can set your website to be target to a given country, right and in our case sometimes we need this country to be not just Spain but All the Spanish language countries so mainly Spain and those in Latin America Never been able to add this. I don't know if this could be done, you know As far as I understand it can be done. So what do you do is you have your website language set as Spanish? So that would actually help search engines To show your website For the terms for the regions where the person is from so if a person is from Spain Search engine will make sure to show the websites in his own language Rather than using English as a general language Again, there are tools within Google itself. I'm not exactly sure where to guide you right now But there are tools which can help your website to Show for a regional language higher than in English. So if at all you also have Multilingual website, so you have English as well as Spanish or French on your website again Search engine tools do help you out to show your website for each of these languages differently answers their question Cool To answer you what do you mean or what kind of forms do you mean we should add on the website in regards to user experience or disability or I would suggest a contact form here Yeah, because that way oops, okay, so that way The visitor of your website can contact you back. So if at all it's a Rating form It will just let them to rate your website or that particular page but not contact you Basically, right? So if if you have a contact form here It will let you let your visitor contact you as well as the search engine You know prefers having a contact form rather than ratings or one-way form basically So you mean that also to get their email address? Yeah, so You can have contact forms in a different ways like there are even plugins which let you add huge contact forms as well as just a few Fields like your name Your message or whatever That's it. You could even have that much and that could help cool. Thank you so much for listening