 Perfect. Set up. Let's go full screen. Good. Now we're starting to come in. What's up, guys? Okay, let's just get this. Share a screen. Share a screen. Share a screen. Okay, baby. Okay, baby. Share. All right, cool. Hey, guys, we'll let everybody start jumping in here. We'll get jammed out. Let's see. There's chat. Oh, more chat. Oh, man, everybody gets something to write with. We'll start jamming out, man. We'll do it here in about like five minutes. And let's just see here real quick. Make sure you turn on your volume. Yeah, there we go. Okay, cool. And then what I'm going to do just, just so everybody knows, I've got this entire slide show here. That I've wrote everything out from A to Z. So literally like everybody will have this. And then we'll kind of go through a step by step when we're done. You can take, get yourself a pen, get yourself some paper or something like that. But we'll start here in about three minutes. And I'll record it once everybody gets in together and we'll start jamming. And that way if somebody misses out on some and they jump in late, they're cool. Okay. So anyways, you guys rock and roll, get yourself something to write with. Let's see who we got here, man. We got Alex, Anthony, Brad. Oh, Brandon Brown. We got Dave, Courtney, Dylan, John Austin, Joshua, Justin Morgan. What up, Kevin and Cassie. Come on, man. Let's see. Kyle, Kylie, Kevin, Luke Smith, Paul, Peter, Rick, Shadalee, Shanaya, what, Cass? Man, dude, we're going to jam out. This is going to be freaking awesome, man. So we're going to start in just a couple of minutes, man. So you guys can grab something like a pen, paper, get something to write with. Remember, all of it's going to be recorded. But, you know, like I said, I've got some different stuff that I'm going to give you. Number one, I'm going to help you pick out the card you're going to post. So that's going to be easy. I'm going to tell you how that's going to work. And then secondly, I'm also going to give you this slide show that I built for you, which is really cool. Like it's freaking straight up. So no matter what, you can't miss it. And then when we're done, I'm also going to show you an ad that I built that literally would post it earlier that sold like that. So not right there. We'll go over that as well. So if anybody has anything, you're welcome to send me a chat or you can, let's see, raise your hand. I think there's a way that I can allow you to talk. And we can rock and roll. But with that being said, you guys just get something to write with, man. We're going to jam out. Let's see. We'll wait about two more minutes and we'll start killing it. So I'm at home tonight, man. I got Sean Pollard here with me in the background. You guys haven't met Sean. He's one of the coaches here. He's an animal man. He's a beast. Great sales guy, great closer, great with marketing, great with people, man. He's been the business his whole life. Being around great minded people. And anyways, it's just fun. It's awesome. I love it. So if a lot of you guys have been here to a master closer seminar and Dylan asks, is it cool if Brooke listens in? The answer is absolutely. Come on, man. I want to give a shout out real quick. I think coming to August, July or August? What's that? August, August. Brooke and Dylan, I give a shout out to these guys. They're coming in the August seminar, master closer seminar, long story short. Dylan has started running every night a mile and a half. And I mean, he's not breaking, man. He's going to do it. He's 22 years old. He's given it all. My wife just sent me a text message said Sean Pollard left the lights on in the conference room. Oh, the TVs. And my wife is sending me pictures of it. She's mad. She said on fire. Good job, Sean. Sean just lost his job on the Zoom meeting. Good job. My wife's in Phoenix and we'll start in one more minute, man. We'll get jamming. So just so I can just give, you know, obviously we're saying we're starting at 9 30, but I know how the car business works. You know what I'm saying? I've been that person at the last minute. I used to have this meeting at, you know, a Saturday sales tower and literally like, if you were one minute late, our GM used to lock the door. I mean, one, do one second late. And it was on his watch, too. And I think it's watching from. And I remember, man, like just going in, I would hit that door and he wouldn't be there. And guess what, man? It sucked. You had to go home from the day. I mean, that's it. If you didn't make the meeting, you were gone. It was the day. Now it was seven on his watch. That's it. And by the way, you got sent home and it was pretty crazy, dude. So I know the way the car business is, you know, 9 30, 9 31, 9 32 were cool. And we've had over, and this is what I figured a lot of guys are getting stuck when women men are getting stuck on late night deals. We had 250 some people sign up. So I'm letting just a minute go by for everybody to get in. And obviously it's later at night. It's for some reason something crazy goes on. And you're like, I have to jump off the zoom meeting. Cool. Vincent, what's up? I see you Ian shepherd. Crushed it came to the master closer seminar. What's up, dude? Okay. You pick a movie. I dad's got to do this real quick. I don't know. But Ian shepherd came to the master closer seminar. Beautiful story. And by the way, listen, you know, sometimes people don't believe what happened in their life to them. And Ian was one of the guys that was like, man, you know, I see Andy, I see his training. Okay, I get that. You know, but no, not you Ian, this Ian and Ian shepherd right here. My son's name is Ian. So he's yelling at me. But anyways, he came to the master closer seminar. Right. Literally went back into the dealership and just crushed it and sold. I don't know Ian, would you sell 3, 2, 3, 7 cars? Just broke every record. Everybody's 30 and a half right there Ian shepherd. So 30 and a half. He's coming back next month again. The guy that was a skeptic which I love it because I mean, I'm just going to tell you this. I, I spent a lot of money on a seminar when I was 18. I spent 1,200 bucks and I was making 3 grand a month. And, you know, I mean, I honestly wondered, you know, what if it doesn't work for me? But then I thought what if it does? And I showed up and it changed my life. Best thing I ever found out in my life was I'm the investment. So with that being said, hats off to you Ian Shepard. That's awesome. We'll see you next month, man. Yeah, it says usually, you know, he was happy with 12 to 15 cars. He sold 30 and a half. Man, dude, life is great. And by the way, listen, I just want to tell you, let's go ahead and get started here. Okay. This is about Craigslist. Okay. I want to tell you just a little two-second story of a background about me for a second. You like my shirt? Don't be scared. You know what I'm saying? Like everything in my life, I'm just like trying to tell myself like there's another level. I'm trying to tell myself every minute, level up, level up, level up. Because I really feel like that that's what we have to do in this life. Like we're all capable of so much and we just don't play to our full potential. And I refuse to go to the grave without giving it all that I got because I went some time in my life where I didn't, okay? And hey, if somebody's saying they can't see anybody, you got to turn your camera on. Okay. By the way, if you're, okay, if you're saying you can't see any, but you're only saying you can be the farmer, what I have here is I have a share screen here, okay? So you can blow me up. You can see me right here. But I want to go over this slideshow and that's why you see that. So and I'm going to get into what the farmer means and let's rock and roll. So as I'm looking at the chat down here. If I see it cool, if I don't, I'm just looking at talking to you guys. I really think that everybody has another level to play to my favorite part of this business in my entire life. I got in when I was 18 and until all the way through being a GM, all right? I was so laid up with closing negotiation, you know, like becoming the best in the store. I had a nickname. It was Alcatraz because no one could escape. That was my deal. I wanted to lock everybody down that everybody couldn't lock down. Okay. I wanted to make the most money on people that people said you couldn't make money off them. I just wanted, I was the underdog. I wanted to break every record. That was my deal. I want you guys to do the same thing. This is about marketing today and I was never a marketer. I fell into it on accident. And what happened is I was a GM, me and my wife decided to move to late Texoma. Okay. And I live in Oklahoma and then Texas is next to me and there's a lake. It's called late Texoma. I had a lake house on it. We decided we weren't spending any time together. We wanted to move to late Tex, late Texoma together. And what happened is we sold our home up here and we're in a town of like the average income was like $1400. And I'm used to making, you know, $25, $35,000 a month. I mean minimum. And that wasn't going to happen there. We didn't think about that part. We just knew we just needed to get away together and we wanted to start a family and I was 28 years old. Okay. And long story short, I told my wife that we need to drive back to the city and me and her team sold together. She sold ISIL. We sold together. We drove back to Oklahoma City at a store called David Stanley Chevrolet and we team sold for four months together. During those four months that we team sold together, me and her made $50,000 a month selling cars. Anybody that's in Oklahoma knows the records I hit, the stuff I broke. I mean 700 grand selling cars. And by the way, you can do it in your town. I did it right here in Oklahoma City. I want to share this with you. We decided to quit driving back to the city and we went down to the late full time. There was a place called Ardmore, Oklahoma. That was the place that you go to use the bathroom when you drive from Oklahoma City to Dallas. It's a small town and I'm not saying Ardmore is a bad place. It's just nothing's there. And it's a very small town. And I told my wife, told me actually that you're going to sell cars there. And I remember walking in and the owner says to me, he says, Hey man, you know, my top guy, you know, he makes, I don't know, $6,000 a month. And my bills are $15,000, right? I mean, I made some mistakes and I was overdid it a little bit. I needed to pay some stuff off and sell some stuff. We had the marketing crash in 2008. It was right in that time. I needed to just declutter my life. I had to make $30,000 a month. I had to. Well, long story short, as I'm sitting there, this owner tells me the top salesman is making, you know, five, six grand. He sells 12 cars a month. I said, well, how many cars is the dealership selling? They said 50, 60. I went home. I told my wife, there ain't a chance in hell I can sell there. I said, maybe I got to drive to Dallas. That's the only thing I can do. And she says, no, you're going to sell in our more, okay? And we are going to start posting on Craigslist. Guess what? That's how we're having this conversation today. So what happened is, and just so everybody's aware of this, you can be in a small town, big town. I don't care, okay? Craigslist is freaking hot. It was hot then, it's hot now. They have a lot of older people that are on Craigslist that want to buy cars and are ready to buy cars right now. When you get on Facebook, which I love Facebook Marketplace. You guys know I'm deadly with Facebook Marketplace. I love that niche. Facebook Marketplace wasn't around in 2008. Right now, when people test me and say, any Craigslist don't work, I say, bullshit. Guess what, boom, I grab them and hey, let me do this real quick. Let me hit record here on this. So I can start this sucker now for anybody. Let me see real quick, hold on, record, record. Okay, stop recording. Oh good, it already is recording. Boom, okay, awesome. So I wanted to make sure that this was being recorded so you guys could have this. But long story short, we end up going to work there. I end up going outside. We got about two ups a day. Well, how am I gonna make a living on two ups a day? It ain't gonna happen, okay? And by the way, I grew up by the fresh up. Like that was it, that was all I lived for. Well, my wife says, you know what? We're literally going to start posting on Craigslist and we're gonna learn how to market this deal. And guess what? We sat down, she started posting for me while I went to work and all of a sudden, my phone, what's up bud? How you doing? My phone. Okay, okay, you talk to her. Okay, I was like, you know, hello, this is Andy. And you're like, yeah, I was calling about that car I saw on Craigslist. I'm like, what, what? This is cool, man. All of a sudden, ring ring, ring ring, ring ring. It just started freaking blowing it up. I called my wife, I said, what the hell did you do? She said, I just started posting. I'm like, well, shit, post more ads, go crazy. Next thing you know, that next day I sold four cars. The next day, four cars. The next day, four cars, owner comes up to me, says, what the hell are you doing? I said nothing. He said, you still want all the internet leads? What are you doing? These guys don't know what's going on. I don't even know what's going on. I'm like a kid in a candy store. So I started to recreate myself and rebuild myself. Now, once you understand this, and this is like straight up, there's no difference between you and me. Not at, okay? I'm just like you guys. I'm freaking human, okay? But the one thing that I am is I'm not a quitter and I refuse to quit and I always try to find a way in. So what I ended up doing was making a deal with my wife. You post, by the way, Craigslist was free back then. I'm not asking you to post your whole inventory. My wife would post the whole inventory. That's all we would do is post it. And we would realize some cars would work, some cars wouldn't. But we started to find out what cars specifically would work and work really fast. And that's what I'm gonna talk about tonight because Craigslist does cost $5, okay? They started charging, it still works the same. They're the great quality buyers that are on there. And guess what? I'm gonna show you how to work it and I'm gonna show you how that you could sell one car every single day. And I'm gonna go over some questions, but how literally I sold 70 cars a month, every month in a store that was selling 60 cars. I ended up taking the store to 150, 200 cars a month because when the tide rises, all ships rise, right? I'm crushing it. These guys start doing better. And that's gonna happen in your store too when you start doing better. But I wanna tell you, you have to learn how to fish. I want you to be great at everything. Becoming great at negotiating is everything. Because you know what? If you can't call somebody, what's the purpose of having a customer? You know what I'm saying? If you can't sell somebody, give them to say yes, right? What's the purpose of having a customer? But also if you can't generate your own leak, right? You're never gonna go to that next level. You can't scale, okay? Without learning how to fish. And that's what I'm gonna talk about tonight is how to generate deals off of Craigslist in good deals. And by the way, you may be sitting there right now and you're like, man, you know what, Andy? You know, I've got this $50,000 lifted truck. That truck ain't gonna sell on Craigslist. Don't you touch it unless it's a diesel, okay? So at the end of this, when we're done, what I want everybody to do, Sean, what's your email? Sean at the Elliott Group? Yeah, yeah, listen, I want everybody to write this down real quick. And we'll talk about it again at the end, but it's Sean at theelliotgroupnow.com. That's two L's, two T's on Elliott, okay? So Sean, and that's my S-H-A-W-N. Let me just type it in here, so everybody's got it. Yeah, but I'm just gonna type it in here. And Sean said you guys should have received one. We're gonna get into the training now. But here's what, I'm gonna, I want you to do this. I want you to email me your name, and I want you to, basically, I probably already know it, but I want you to email me your name, your cell phone number in case I have any questions, which probably you put it in when you joined the Zoom meeting. But I want you to send me your website address. I'm gonna pick to my call for you, I'm gonna send it back to you, okay? And then after you post it, I want you to send it back to me, and I'm gonna help you critique it. I'm gonna one-on-one everybody here, okay? And I'm gonna dial this in, and I appreciate your time, and I respect you guys, and I'm grateful for you, like, straight up. And this is just gonna be the beginning of us showing you something really cool that a lot of people don't know how to talk about, and they say that Craig's is dead, and they're freaking lost. So Sean at the LEA group. Sorry, guys, I'm just putting this down here. Yeah, when people ask, oh, Craig was dead, so yeah. Yeah, yeah, so guys, so, and by the way, Sean at the LEA group now.com, okay. You guys, listen, every day, so, and by the way, and obviously Ian knows, we were just talking about him, Aaron Condi, he came with her to the master closer seminar. Aaron hits me up one day, says, hey, Andy the master, the Craig's list is dead. I said, man, what are you talking about? Boom, jump in a inventory, post a car, boom, sells it the next day. Okay, she says, dude, that was wicked, man. I don't even know how that happened. Guess what happened? Next day, she's like, hey, can you help me pick out another car? I said, sure. She posted, and she didn't do it the way I did it, she just regular posted it, okay? Guess what happened? She didn't get any calls. Four days later, she says, Andy, I didn't get any calls on that, man. I think we just got lucky. So I go back into her ad, and I go to what I'm teaching you guys right now, and I fix her ad for her. Put it back out, boom, sells it that night. She says, Andy, what the hell? That's what I'm gonna teach you guys now, okay? So let's get into it, let's kick butt guys, let's rock and roll, let's get into the training. Yeah, everybody's gonna email Sean. We're gonna pick your, like I said, I wanna pick your car out for you. On this first one, I wanna pick your car out for you. So this is really important, and by the way, you guys all probably have my cell phone number. At the end of this, if you're having trouble or anything like that, I'm gonna jump off the screen real quick, and I'm gonna go to this. You see right here, this is my home screen, okay? This is theeliotgroupnow.com, all right? On the home page of theeliotgroupnow.com, you see this big deal in the middle? It says, free 20 minute strategy call with the Elliot Group Schedule Now. You can click on this right here. It says Schedule Now, and basically when you click on it, it says Schedule Meeting, which you guys can all see this, okay? And then click a date. And here, hold on real quick. It says, what if our website shows up and people go to the Elliot Group? Okay, listen, Brandon Brown, if your website to your store has like eight other websites in it, just tell me what your car start with on your stock number, okay? And by the way, if it's just a random deal, send me a text message. I'll work on a special deal with you. I'll pick your car. We'll work it out together, okay? I want everybody to have the same field, but most of us are gonna have our own websites. And Brad says, what if your website has a whole auto group? Boom, same deal. Give me a favor. Send me a text message. I'll get you set up, okay? Hey guys, hey KK. All right, so look, let's do this. You see where it says pick a date here? A strategy car? Okay, babe. Hey, you see where it says strategy call? I wanna show you guys. Pick up a time. We'll work it out and handle it. Me and we got Sean right here, okay? We'll help you guys work your way through this. You guys can jump on a strategy car. We'll help you figure it out. And it's free. Don't cross nothing. Just let it pick a time. That way we know you're doing it. I'm gonna go over this at the end, but let's go over this slide. All right, cool. So this is gonna be the beginning. Every one of these pieces of paper is going to be a step, okay? When I'm done, you're gonna have this on your email. I'm gonna send it to you, okay? And you can shoot me a text message right here. I'm gonna put it in the deal. 918-210-0254. And you can say, Andy, I have this saved on my phone right here. You say, Andy, send me this little deal that you're showing me, right? I call it a slideshow. Send me this, boom, I'll pop it over your cell phone. That's what you're posting, you can walk through it. So number one, this is how we're gonna kill it. Spend one hour a day, every day, becoming the farmer, okay? Remember I told you guys my nickname was Alcatraz? Well, guess what? My nickname became the farmer when I came to the dealership. You say, Andy, what the hell does being the farmer mean? It means this, okay? I was freaking patient, all right? Imagine this, if you guys right now wanna become great and do great things, I know you want it today, I get it, okay? We're gonna take this first ad and we're gonna post it and we're gonna sell it. Let me explain some to you. There's gonna be somebody in the group that's gonna post a car and they're not gonna sell it. I don't know why, you know what I'm saying? I'm not the one buying it, but I know the market. I know how to do it. But for some reason, I don't know why it won't work. And you know what? You'll never do it again. Do you, could you imagine being a farmer right now? Yeah, Dylan, I see you. You know what? You go out, imagine being the farmer. Don't be this guy, okay? We are all farmers. If you wanna become the best, you have to be a great farmer. And what that means, and the reason why I call it a farmer because I have these little analogies, you guys know I have some silly stuff, but I'm just like a real human being. A farmer goes out, he kills the field, right? He puts the label in, just like you guys go and pick the car and you do all this. Guess what? He plants this seed. And then after he plants the seed, you know what? He waits a day. And then he goes back out there with the shovel and he starts digging the seed back up to see if it's done anything. Do you think a damn crop would ever come up from that? No, the guy's self-sabotaging himself. That's why I highlighted here, be patient, okay? What I want you to do is by the time we are done, you're gonna have questions along the way, okay? So I have to see you. Listen, you guys are gonna have questions along the way. Wait till the end, please. And I'm gonna say any questions, ask me. And then if it's something big time, we'll just take it to a text message or to a phone call, I'm cool with that. But I want you to be patient, okay? And what I would like everybody to do is yes, commit to one car and post that car. But guys, commit to one car every day, every day for one month and watch how the compound effect starts building and building and building. And guess what? That's how you're gonna kill it, man. You've got to be able to sit there and let the seeds that are in your hand like literally turn into crops, okay? And that's what you're doing here. I know that you post one car and maybe it doesn't work. It is gonna work with this system. But if you're the one in a rare person that it doesn't work with, okay, don't quit. Don't give up on it. Look at your future, man. You're the investment straight up, like it's you, okay? So number one, right? Spend an hour every day and look, and by the way, I said one hour. You know what that meant? I didn't say post 100 cars. Post one quality ad. Quality crushes quantity all day long, okay? All right, so number one, be the farmer. Number two, post one to two great ads every day, okay? Here's the key. Pick great cars to post, okay? Let's talk about now what great cars look like to post, all right? Now, look, in your area, I'm gonna help you pick your specific vehicle. But let me talk about the overall hot cars that work 24-7, 365, okay? And by the way, I can send you this little slideshow so you have all of this right here so you can scroll back through it as you're going through. Okay, hot vehicles on the market that work 24-7, 365 are always a lifted truck. Look, if you got a 400,000 mile lifted truck, it'll freaking sell on Craigslist. I trade for a 300,000 mile lifted truck for seven grand. I put it on Craigslist for $13,000. Gone, yep. Doesn't matter. I trade for a diesel, 500,000 miles. Put it on Craigslist, 99,000 gone. These guys come out of the woodwork they got, that cash, all the farmers, all the older people and the guys that can get their own money at their bank and all of them, they're all sitting on Craigslist. It's a great place to get real quality buyers, okay? And the cool thing about it is, is that like on Facebook, they hit you with like, is this still available? And you gotta take them off a DM and actually take them to a text. These people automatically contact you through text so you have their cell phone number. It's a very beautiful thing. All right, so number one, lifted trucks. Number, follow me right here. Hot vehicles of sale. And I want you to think about your inventory, what you trade for on the daily. If you work for a dealership, right, think about this, you work for a dealership, okay? And you're sitting there and your new car department or you're in the new car department trades for a car. If it's one of these, you need to grab it immediately, go get the freaking keys or the people are in finance and go post it. Dude, I used to post people's cars while they were in the box. The people were like, what? You can't post their car, just did. Sorry, man, I got a guy on the way. You know why? I would take a one pick, beam the picture so it looked clean and I put early bird specials. Just dropped tonight. Old people traded in. Man, phone call sold. That's what I want you guys to do. Get ahead of everyone and kick the freaking crap out of them, okay? So number one, lift of trucks. Number two, five year old cars with low miles. Listen, this works for everything. So what's that mean? All right, it's 2020. You trade for a 2015 Chevy Malibu with 19,000 miles. That sucker sells tomorrow. Yeah, I know nobody wants a Malibu. You find one that's five years or older with low miles, it's gone. Hey, you know what, I don't want a Chevy Spark. Guess what? You find a Chevy Spark that's a 2012 model with 12,000 miles or even 30,000 or 40,000 miles, that sucker's gone for tomorrow. Unique pieces get grabbed out of Craigslist really fast. Now your goal is to get these cars online yourself before your dealership can get them on the website. And by the way, if your dealership posts on Craigslist already, who cares, man? You're gonna be building so much better as it doesn't matter, okay? So four-wheel drive trucks, okay? Right here, four-wheel drive trucks under $25,000. $25,000 is the magic number, okay? I'm telling you, can you go over 25 grand? Absolutely, man. Just, it better be a bad-ass truck, okay? I'm just telling you. How do you guys send me a Craigslist ad earlier? And he's like, hey, there's an Acura that I'm posting and it's like, it's $40,000. I'm like, dude, nobody wants to buy a small Acura SUV for $40,000 on Craigslist. There's just not one, okay? So follow these guidelines here. Four-wheel drive trucks under 25 grand, unless it's bad-ass. Secondly, diesels. Every single diesel you can get your hands on, posted on Craigslist, but I wanna tell you this. When you start getting up into that real expensive category, you better be writing some bad-ass ads, okay? So, yes, bud. Sorry, dude. All right, my son tells me if I'm saying that's weird, so my bad. Anyways, vehicles under $10,000. Obviously, that's a no-brainer. I'm just gonna tell you this. If 20 people came into your store, probably 15 of them went under 10 grand card, okay? You trade for one, go put it on there. I don't care what it is. I don't care what the miles are. It creates massive leads and you will sell them fast, okay? And by the way, let me just give you a little bit of an analogy here. If you own a car for $6,000 and you sell it for $10,000, how much do you make? Well, it's really easy. You make four grand, okay? If you own a car for $30,000 and you sell it for $34,000, how much do you make? $4,000. How much easier is it to sell a freaking $10,000, $9,000 car and make four grand? You know what I'm saying? Remember, the cheaper price point stuff, they make just as much money, okay? So you don't have to go to the expense of stuff and don't post the stuff you wanna buy. Post the stuff the market's thirsty for. Market's thirsty for lifted trucks. Five-year and older cars with low miles. I don't care what kind of cars, it doesn't matter. Okay, I don't care if it's a yellow, five-speed, nowhere, it sells fast. Full-drive trucks under 25 grand. Under $10,000 vehicles and then anything rare or unique that you could trade for. Like, if you traded for 1994 Celica, right? GT, we're freaking 80,000 miles. Hey dude, throw that sucker around there and by the way, you'll have it sold and the guy will be sitting with a cashier's check mind, okay? People say, well, I get scammers, I'm crazy. Bro, scammers are everywhere, man. If you're getting caught up on a scammer, then I'm sorry, man, you gotta let that roll downhill. Okay, so listen, let's go into the pictures, okay? Here, we talked about what we need to post, right? Now we're gonna talk about the pictures. All right, so I want you to ask yourself this question because this is probably, hey, and by the way, to be a great seller, okay? They gotta know what it's like to be a buyer, right? What you think about the last time you bought something? When's the last time you bought something and it had a crappy picture of what you went and bought? Never, never, okay? You, whatever it is you bought, you envisioned owning it and then you did what? You went and purchased it, okay? You need to understand this. You have to make beautiful ads that have great pictures that customers can envision that car that you posted sitting in their driveway on, okay? Listen to me, that car has to look like it's, hey, you know what, honey, come look at this. That is exactly what I'm looking for, you know why? Because these people are looking at pictures and not even reading descriptions in the beginning, just trying to envision that car sitting in their driveway. So you wanna go out there? You wanna shortcut to the sucker? You're a dummy. You're gonna walk out there? You're gonna get your picture or your camera and you're gonna take a picture of that car in between all the other cars and you were lazy, you didn't go get the keys, you didn't pull it out and go take some good pictures of it and guess what happens? You didn't get a car, you didn't sell it. You know why? It looked like a freaking car sitting on a damn car lot that blended in with all the other metal and there was nothing cool about it. You know what? You know what I did? I got it, pulled it out and put it in a nice background and then boom, man, that lady's like, gosh, dude, that's nice. I can see that sitting in my driveway. You know what happens? Now they wanna own it. Now they'll pick up the phone and hit the old ring ring. You know what? So do your pictures make you want to buy it? Test yourself, man, don't lie to yourself. Look, you're not here to just put a picture on the internet, that doesn't work. Be an artist. This is an art. This is the art of marketing. Make sure that you have the best pictures out there, please. So, do your pictures make you want to buy the car? Yes or no? If the answer is no, don't use those pictures. Get the freaking keys and take it out here. And some of you guys will be like, man, my manager don't let me take cars off the lot to go take pictures. Okay, cool, man. You know what? Listen, maybe your dealership takes great pictures, right? And you can just copy and paste them. I mean, maybe that could happen. But I'm gonna tell you, most dealerships don't and they shortcut. And so that's why I take them off the lot because the dealership isn't great at doing that kind of stuff. All right, let's move to the next one. All right, you can post up to 24 pictures on a Craigslist ad. But remember this, one bad picture will turn a buyer away. You know how many times I've seen a guy send an ad or a woman send an ad through? And every picture is like on point. And then all of a sudden they got one freaking picture of like a side of the seat that's like worn out. And man, that guy is not gonna call him that ad. Okay, people are looking for reasons why they need to say, all right, Andy, talk me out of wanting to make this phone call. Oh, there it is. Just talk myself out of it. Don't give them a reason to talk themselves out of that ad. So I want you to look at your ads. And hey, and by the way, so you can understand this. If I, and this is my goal in life, I don't want anybody to take a bite out of my business. All right, I wanna be so freaking good and so far ahead of my competition that I'm so smart I can take a bite out of my own business and then fix myself, okay? So before you post your ad, look at it and say, hey, do my pictures make me want to buy it? If the answer is no, don't post it. You're wasting your time. Do better pictures, okay? Which I'm gonna go with you. But secondly, you know what? If your ad isn't great and it doesn't make you want to take action, it won't make the other person want to take action. Don't just do it to do it. Do it to become great. And when you learn how to make these great ads, all you need to do is one a day. That's it. That's why I said in the beginning, spend an hour doing it. Hey, if it takes you an hour, cool, man. Look, you guys all got an hour, okay? For one extra car deal, 20 days in a month, 20 car deals a month, you're selling 20 now, that's 20, all right, there's 40. Look, I'm just telling you, that's how scaling happens, okay? All right, so let's talk about the heading for just a second, okay? And by the way, when I talk about the heading, it means this, you see this right here? This is a Craigslist ad. You see this? This is what I refer to as the heading, okay? The heading is the first thing you see when you see the ad, okay? So this entire deal right here, it says 2012 Honda CRV, EXL, luxury SUV, leather, sunroof, crazy low miles, okay? Then you go into a price, and then I got a payment over here, okay? This is the description down here, but this is the heading, okay? So with that being said, let me go back up here and make sure that you guys understand this is how to write a good heading. So the heading, your heading gets roughly 70 letters, okay? That can be used, use all 70 of them. All right, listen. You have 70 letters across the top that you can use roughly. By the way, I put down here in the bottom, use all cap locks. I don't know, I don't know, it sounds like I'm yelling. It just works, I do it all the time, man. I'm telling you, no one can freaking test me and say Andy, post this and this ad don't sell in a day or two. I do it every time you guys do it. Just put cap locks, I've done it that way for 10, 12 years, just do it, it works. All right, with that being said, I put make it enticing, okay? Your heading has to be majorly enticing, okay? So my example is, and I just put a fake example here. It says 2011 Honda CR-V, E-XL all-wheel drive. Notice, all-wheel drive, E-XL. So it describes the year, make model, which I put down here, year, make, model, and then I put what makes it unique or rare. Here's what makes this car unique or rare. It's an E-XL, it's an all-wheel drive, it's a leather, sunroof, and it has super low miles. I had probably like two more spaces after that where I could have put like two more explanation points if I wanted, but then I was out of room. That ad right there, somebody's like, man, that's a nine-year-old car, it's got super low miles. By the way, on Craigslist, you don't have to put your miles on the ad, okay? On Facebook, you do. So the cool thing about Craigslist is that on Craigslist, I can put super low miles. And you know what? It could have 110,000 miles. Seriously. But you know what? When a guy calls me, he's like, hey, man, I was going to say, I made miles on the Honda Sierra V. I'm like, yeah, it's a 2011, right? It's 2020, that's nine years, nine years, divided by 106. Man, this car's got 14,000 miles a year. 12,000 miles a year. Average consumer drives 20. This car's been driven six to 7,000 miles less than the average person. This is amazing. This car's got super low miles. Boom. I can use perception to sell that guy on the phone, but when you have to put your miles on the ad, it could turn someone off because everybody has their different perception of what low miles mean. So unless the miles are really low and it's beneficial, don't put them on the ad, okay? Anyways, make an enticing heading. Okay, location box. I want to talk about location box because people don't do what I do on the location box. The location box put the payment on the car that you're using. I want to tell you this. So right now, I want to show you guys this real quick. I have an app that I use on my phone. And look, obviously you can't see that. Okay, yes you can. You see this right here, that green money sign? It says simple payment calculator, okay? That app is really simple. I've used it for 12 years now, okay? I type simple payment calculator into the app store. It pulls up, it's got a green money sign. Download that app, it's free. Guess what you do? You type in the amount, you type the term you wanted to do. I don't figure any of my payments with taxes in it. I'll show you my disclaimer at the bottom here in a minute. And guess what I do? I'll show you how to figure different terms for different cars with different miles. But this one right here, I'm gonna give you an example. I have a payment of 219 and learn. I'm gonna put that in the location box. Most people, if you're in Salt Lake City, Utah, you would put in the location box, Salt Lake City. Okay? I don't do that. Look right here. See this? We'll see where it says 229 a month. That right there is fishing for people. People will grab that. And by the way, I'm not getting into it now, but down here at the bottom you see this disclaimer? 60 months, 4.99% in WAC. No TTNL included in price. I'm completely compliant with the Motor Vehicle Commission. And guess what? I'm also completely cool like up front of somebody calls me. I'm like, yeah, man, just scroll down to the bottom bad to see how I figured it, the term you got. Now look, you can finance it on a shorter term, longer term, you may qualify for a better rate. That was just a rate that I used to payment. You know what I'm saying? You may want to put your TTNL there. Just whatever you want to do, it's all on you. I just want to give you an example of how I got to the payment. That's it. You see how cool that is? And that allows you guys to really like just, you know, like really fish for people because most stores, they carry about 80% finance penetration. What that means is that eight out of 10 people on that dealership actually are financing with your dealership. So if that's the way it is, guess what, man? I mean, most people are concerned about payments. So when you're fishing out there for a payment, man, guess what? People will bite and then you can reel them in. Okay? So that's my goal. People, most of the times aren't writing checks for these cars. Some can, but most will make a payment. So guess what? I'm gonna put a low payment out there and that will make them say, hey, you know what? This is pretty affordable. So location box, put the payment. I want you to do it. Dollar sign. Don't put 219 a month. Put a dollar sign, period.00, right? You know what I'm saying? A month explanation point. Make it very clear that it's a payment. So that way it strikes them when they're looking at the app. By the way, you can see that right there then that location box from the beginning of Craigslist when you're scrolling through all these ads, it stands out. So it's really cool. All right, let's move on to the next. Okay. So no decals of your dealership, all right? You guys know this. For me to say this forever, I'm just gonna repeat it one more time. Your job is to bring business to you, not to your dealership. I want your dealership to sell a car, okay? That's not my point. But I don't want you to do a good job, put the work in, post the ad, and then they call your BDC or internet department. They get the sale and you know what I'm saying? Like you did all the work, that's not the point. So I wanna show you this picture here and I'll go back here just so you can see this. Look, so look, watch this. No decals. Sticker, right? There's a little sticker here. But look, no decals. Let's move through this. You see this back plate? We took this back plate off right here. Carry screwdriver, it takes two seconds, man. Take the plate off, okay? You know why? There's no sense in blacking it out. I see people, look, how long does it take to put the screwdriver apart? It takes two seconds. Guess what? You black the plate out and then people are like, think about this. Man, why is that guy blacking his plate out? You know what I'm saying? Like don't give people reason to be a skeptic. Just take the freaking plate off. It takes two seconds, okay? But if you look at the rest, you see those window stickers right here? I can't see that. Nobody can, okay? And then guess what? Can't see it again here. Yeah, maybe you could kinda see that but nobody can see that. It's too small, right? My point is there's no decals anywhere on this car. So as we go back to it, look, the paint, look, you're so here. No decals of the dealership and then always make sure the payment disclosure is needed at the bottom of the ad, okay? And by the way, I'll move to that real quick just so you guys see it. Look, right here. You see down here at the very bottom? Notice, and I'm gonna show you how to do it but you see where it says call Daniel. Here's his phone number. Set up time to see. Have a blessed day. Look, enter one, two, three, four, five, six, seven, eight. Boop, 60 months, four, nine, nine, W-A-C, O-T-T-N-O, clue to your price. That's my disclosure. I'm cool. You guys put it there. Your goal forever, okay? You gotta put the disclosure on there, okay? Just like advertising at a dealership. You gotta explain to them if you have a payment on the ad, you gotta put how you got there. And some of you guys, you're gonna, don't go ask your GMs and your managers and everybody, hey, well, how to post on Craigslist. Can I do this? Guys, don't ask for permission to be great, okay? Just freaking do it. Crush it and then everybody's gonna be like, man, what are you doing? And say, man, I'm just working hard and go back to what you're doing. Don't talk about what you do. Don't share your secrets with people. This is your time you're putting in with training. Yeah, I want you to share the whole world with me. But I'm telling you, I want you guys to reap it. You guys are the ones that are paying the rent, okay? Especially with like paid training and stuff like that. And look, hey, I could have done this stuff for free, but for 49 bucks, you know what? The fact is when you pay for it, you'll pay attention. Everything in life that I've had to pay for, guess what? I took really serious. And I want you guys to take this serious and I want you to kill it. And I got your back the whole way through. So payment disclosure is needed at the bottom of the ad. Let's go right here. All right, description. Cool, here we go. Look on this ad. You see this right here? I want to show you something. We're going to scroll down this. Heading, heading, price, that's easy. It says price box on the backside. Okay, look at this. This is the location box. There is a spot that says zip code. That's simple. There's no tricks with zip codes. You just put the zip code where you live. And that will show up on this ad right here. I don't put the exact address. I just put the location. I mean, I just put the zip code. All right, go down here. You notice the way that this ad starts out. It starts out with what? It doesn't talk about this is a like new 2012 Honda CRV. It doesn't say that. You know what it says? It says right here, get payments as low as $229 a month with zero cash down. That's what it freaking says. So right as they go into reading the description, boom, I'm hitting them in the mouth again with the freaking payment again, okay? So what I'm doing is I'm telling these people like affordability, affordability, affordability, and what do people want to do? They want an affordable car. I don't care how consumed they are with the price of the car, okay? I'm telling you, man, six, seven, eight out of 10 people will constantly keep biting on these payments, okay? Now watch this, okay? Obviously everything's WAC. It's with approved credit, which is what WAC stands for, okay? You can qualify for that rate. I'm positive of it. And look, let's just set up something on this payment right now. Look, it's 2020, okay? If you were to finance a 15 and newer, you guys probably want to write this down. If you were to finance a 15 and newer, okay? With under 100,000 miles, your dealership could probably get 72 months on it, okay? I'm just telling you, all day long. Maybe even in 2012, with like lower miles, you could still get 72 months, okay? Everything else under that category, I would figure it on 60 months if it's like 2008 or newer. And then if it's older than 2008, just put it on 48 months and then that's how you're gonna figure your payment. But look, if you got like an 18 and 19 or a 20 model, you know what I'm saying? Like maybe something in the last three years, something like that. Guys, you can put an 84 month term on here. There's credit unions and I'll give you that 84 month term. So put it on there, 17's a newer. Put it on there at 84 months. Hey, if they don't qualify for that credit union that offers that 84 months, that's fine, man. You guys, closing at 72, who cares? My point is getting people interested in your ad and getting more people to bite on your ad and reach out to you, okay? All right, so with that being said, this is the description right here. And I'm gonna read this description to you guys, but I'm gonna kind of go over it. I said, this is a light new 2012 Honda CR-V EXL luxury SUV that just came in this morning and won't last, okay? I'm putting scarcity in there already. Number one, it just came in this morning, okay? When people see something they want, if it says it just came in, they're like, damn it, man. You know what I'm saying? Like that may not last. It just came in. Well, guess what? Secondly, I go into the fact that saying it was, and I tell them it won't last. I said this Honda CR-V is the top of the line. So I'm telling you, actually the model that this is and how nice it is, it's the EXL luxury edition and it's hard loaded with premium leather, summers, heated seats, back up camera, dual climate control, all power options, keyless entry and alarm, traction control for all weather driving, watch this. This is cool. This is a front wheel drive, right? Honda CR-V, but it has traction control, right? So I say it has traction control for all weather driving because can't you drive this in all weather? Yeah, so dude, your word in your ad copy has to be lethal. Okay? I hear people say, well, we really wanted an all wheel drive but I noticed on your ad that it said it had the traction control and man, you know, we just wanna make sure that we're gonna be safe out in the weather. Boom, gotcha, sucka. Guess what? And by the way, that's what traction control is for. It's a positive track, one wheel slips, the other wheel lock, keep it from fishtailing. It's made for bad weather driving, okay? Guess what? You guys have to use your words. I would definitely take, and anybody that wants to copy this ad, let me know, I'll text it over to you, copy and paste this sucker and freaking use it on your own and change out words here and there. But anyways, I'm gonna keep moving. I wanna tell you the power of what I'm doing is that I'm actually fishing for people, okay? Like straight up, like I'm fishing for them, okay? I don't know who you are out there. I just know you're on my ad and guess what? I wanna find one thing that resonates with you and I want you to say, oh wow, honey, look, this was traded in by an older couple. Isn't that what we kinda wanted, something that's been taken care of? Oh wow, honey, you know how you have like bad allergies, right? This car right here is a non-smoker car. And you know what? That's kinda like what we were wanting, a car that hadn't been smoked in. That was pre-owned. Man, this is the right car. You don't know what these people have going on in their head. Your job is, is they have a sentence going on in their head and you're trying to finish it with your ad, okay? So notice that I carefully write this ad to try to target and fish for something that's in that individual, okay? Premium wills with brand new tires, okay? And tons more. This beautiful Honda has crazy low miles. Again, keeping them in suspense. Like how many low miles? I don't ever put it on the ad. And the older couple I identify now who owned it, right? Okay, who traded it in, babied it every mile of its life. It's as nice as a new one on the showroom floor. It's also a non-smoker SUV, has been garage kept, and has a clean car fax, okay? Watch this. Also this Honda gets 31 miles per gallon. Boom, maybe they're looking for better gas mileage. Now I'm pegging that, okay? Just find the things that your car has. You notice, I talked about keyless entry, alarm, power windows locks, and I talked about all this stuff, you know what I'm saying? That really might find somebody. New people are rolling around with freaking old-ass cars who crank windows. Man, power windows locks may be a big deal to them. Identify it, name it, okay? Just because you're used to it don't mean that they are, okay? And then I put don't miss this rare find. It's gonna sell quick. Again, I'm hitting them with one more don't miss this rare find. Like I'm calling it out that it's rare. And then I put, watch this. We have the best financing available in the country too. And give top dollar on trade ends. Now they're like, well honey, let's just see what they'll give us for our trade. Boom, getting the phone call. Now they're like, well, you know, hey, and I may say this, if you guys deal in a subprime market, one of my favorite lines is we get nine out of 10 people approved, right? So we get the best financing in the country. If you got great credit, we got you on the best rates in the world. And then if you have bad credit, we got you. I don't care who you are, give me a call, okay? Write that in there. Yes, write it in there. And then after that, it says, call Daniel. I put the cell phone number. I put the call or text Daniel, nice to do that. And to set up a time to see or you could put to get more information. However you want to do it is fine. And then underneath that, I put have a very blessed day, okay? Now, obviously I use the word bless. I believe in God, but I think people should just have a blessed day. I think they should have a good day. And people don't care about how much you know until they know how much you care. Show people you care and you're a little different. And guess what? Maybe they just might reach out, you know what I'm saying? So here we go, Sean, we grab it. Hey, but check this out real quick. So we're moving on to the next one. Let's go on to another slide here. Let's keep moving, okay? So description, tell a story, tell a story. Hey, everybody loves a story. Tell a story about how your vehicle is perfect for them, okay? Make it freaking perfect. All right, list every awesome benefit about your car in the story, okay? Every benefit that you could find about this car that may be unique or something to somebody, write that in that story. And then watch this, you never know what will grab them. So don't discount something because it doesn't grab you. It could grab somebody else. Listen, I'm gonna tell you, I have people all the time that go in and buy cars, especially when I saw that had allergies or getting a car that somebody smoked with and they went out. Look, if a car had been smoked in, boom, list it. You guys won't understand it, you know? And then by the way, this is the way that phone calls used to come out. Hey, yeah, yeah, so, yeah, so Andy, how you doing? Listen, so I was calling about that truck that that retired firefighter traded in. Boom, sucker, got you. They would identify what car it was and the person who owned it. And you know what I know? If I would have said, hey, this is a nice truck. It's got this kind of equipment, call me. I think I wouldn't have called me, but guess what? I put this is a truck that just came in. It was traded in by a retired firefighter. You know, he took really good care of it. He's never worked out. It's never been off road. Guess what happens, man? That guy's like, man, you know, my dad is a retired firefighter. And guess what? When you talked about that truck, took care of it. I know who that, I know what kind of guy that was. You know, people, they resonate with people. Can I ask you a question? You, and some of you guys may think I'm crazy right now. And by the way, I am a little bit crazy, but I will tell you this. I'm crazy about breaking records and about teaching you how to make a whole bunch of money. If I right now had a car for sale, let's just test yourself real quick. Okay, this is one of my favorite games. I love doing stuff like this because it kind of brings you back into the equation. If I had a car and it was for sale and it said, this car was owned by a young college kid. Okay. And then there was another ad sitting next to it and it said it was owned by a retired military man. Which car would you call on first? The kid that, the one that was owned by the kid going through college or the one that was owned by the older retired military man? You don't even have to tell me because I already know, okay? My point is stories matter. Tell the freaking story. When you do, you're doing what your competition don't do and you're doing what your dealership don't do. And this is the unfair advantage, okay? Okay, so let's go down here. All right, so I'm gonna list out some things that I want you to think about why you're writing your ad just in case you forget, okay? So number one, gas mileage. Number two, warranty. I'm just gonna make a point. If your car has a warranty and it has a warranty left, you could say, hey, this car has, you know, let's say it's got 6,000 miles. You could say, hey, this car has a full five-year, 100,000-mile warranty remaining and it only has 6,000 miles. It's only got one oil change on it. Like, save $10,000 and you got one oil change. Like, this is an O-brainer. Or it could say, like, maybe this car has a powertrain warranty on it and it doesn't have bumper-to-bumper left, right? So the bumper-to-bumper is, so the bumper-to-bumper is like expired on it, but the powertrain has like 6,000 miles of warranty left. So you could put, right, this car is still remaining under full factory warranty, which you will get when you purchase it. You see, that kind of makes it sound really neat. So gas mileage warranty, miles on the car, if it's low, okay? If the car has low miles, put it on the app. If it doesn't have low miles, don't do it, okay? The equipment on the car that it's loaded with, which I just talked about. If it's a non-smoker, ride it. One owner, ride it. New tires, ride it, okay? Old man-owned, right? Own man-owned, put that on it. The entire military person, right? Those are just some things. And then I put, here, look, this just got traded in this morning. I'm still going through description here, guys. This one just got traded in this morning. People love to find things that just became available. You know, people sometimes are more motivated from what they could lose more than what they were gaining, okay? And that's why I like to write scarcity in ads, okay? So this just got traded in this morning. Watch this. This car was, and this is a good one. You could say this on any car. This car was maintained every 3,000 miles since it was brand new, right? And guess what? You guys could look at your car facts, right? And you see where it says service records? Right now, pick any car on your website. If you got car facts, it says service records, okay? Now, does that mean service records, like in the blood box service records? No, it means car facts has service records on it. Guess what you can put? This is so easy. You put, hey, we have all the service records on this vehicle and it's been serviced every 3,000 miles since it was brand new. Oh, man, guys like all the records. What? Guess what? It's on the car facts. You don't have them in the glove box. You don't need them. It's easy to say, yeah, we have the service records that are right there on the car facts board. Okay? You see how you have all this stuff right in front of your face, but a lot of people miss it and they don't see it. And I want you guys to see that, okay? Cool. 4WD has never been off for hope. Notice, I'm not gonna say, hey, this isn't, dude, don't make this mistake. I see this all the time, man. People say, oh, this is the baddest 4WD. Get ready to go down to the river and go muddin'. Nobody's callin' on your ad, dude. You're gonna get 16-year-olds that want to freaking come test drive your truck. Don't do it. People that can actually afford to buy that truck are not wanting that, okay? I use words on a 4WD, like, hey, this 4WD has never been worked out of the day and it's like it's never been off the pavement. Matter of fact, the guy that owned it called it the pavement princess. Dude, this guy bought this truck to never take it off the road and he didn't. It's the only 4WD in America this is probably done with. And guess what? People are like, what? Where is this truck? Man, and you're sittin' there thinkin', man, Andy, you're crazy. No, no. I crush everybody. I'm teaching how to write ad copy, okay? For freaking, this is, you can take this to Facebook, you can take this. You can take this anywhere, okay? Facebook's a little bit different than Craigslist. This is how to dominate Craigslist, okay? So anyways, never been worked out of. I think that's important, especially when you're sellin' pickup trucks, you gotta name them, okay? Especially postin' diesels, that's very important, right? Anything to fish, I call this fishing. You are fishing and throwing your lines out in the water during your description. Your description is not to put something in the description box so you can just get the ad posted, okay? The description box is so you can actually imagine that you're fishing in a pond and you're casting a pole out in them to the water. You have one pole in a whole lake. Good freakin' luck, okay? Me, I'm sittin' there and I'm like, bro, I'm about to unload the truck with 50 fishing poles and I'm gonna lay those poles out all in the water and I'm gonna be willin' them and left and right. That description box should have you fishing for people just like we're talking about right now and nobody teaches anybody to do this. Hey, baby dog, okay, my daughter, I love you sweetie. Okay, so under the description, this is important, okay? Put call or text, right? Okay, put your name and then I want you to put your cell phone number. Don't, this isn't Facebook. You don't have to spell out silly digits and people are like, I don't wanna put my number because people are gonna scam me. What are you talkin' about? Everybody's gonna scam me. They can't scam you with your phone number. You know what I'm sayin'? Put your phone number on there. Be a real human being person. Stow it out, 918-210-0254, okay? That's my cell phone number. Guess what? To set up time to see or to get more information. Just like I wrote on the ad, I have a blessed day, okay? Now, let's move on to the next one. I was gonna show you, like, make sure you put your phone number there. It will ask at the bottom again, which matter of fact, I probably need to get into this. I'm goin' to the backside for a second to show you this. But look, here's an example of a payment disclosure, okay? 84 months slash 3.99% WAC. That needs to have a dot, dot, dot. You stand for WAC, no TTL included. Guys, put no TTL included, okay? It's important. The reason why you put no TTL included? Because some of you guys have to pay TTL in front. Some of you don't. Your internet department doesn't advertise prices with the freaking TTL in there, okay? That's an add on. So don't get caught up in that, just so your computer's like, just put no TTL included, okay? I mean, you can't include it, it just means that this price doesn't include. It's real simple. And by the way, my entire ad is all cap blocks. And then I put this in lower case at the bottom so it doesn't stand out. All right, I put this payment disclosure five to eight lines under your name and phone number, which is this, okay? Like spacebar, one, two, three, four, five, six, seven, eight. Payment disclosure, okay? All right, check this out. Make sure you put your best picture first also in a nice order, okay? Let's go to this ad here. Well, look, you see right here, you see this first one, it says image one of 11. This is my featured picture. Your featured picture is going to be the only picture that somebody sees when they see your ad first. Imagine how silly this would look. This is the featured picture. Yeah, the backseat. I see it all the time and people don't pay attention to it. So once you upload your pictures, okay? And you can hold your thumbnail down or drag them and you can just rearrange it. And I kind of start by going around the car, like, look, there's four pictures of the exterior. One, two, three, four. All great, nice pictures. Guys, look behind it, trees. See that? You know what I'm saying? Nothing crazy, ain't a million dollar home. I know I tell you guys, go put some million dollar homes, maybe you don't have one. It's just sitting in front of some trees and stuff like that, okay? But it's nice cropped out. Look, if you got an iPhone, I have an iPhone, okay? I just go hit the edit button and I like to put a lot of this like yellow copy on there, I feel like it really makes it stand out. I put, and they kind of like just like subconsciously like tells them in their brain, EXL hard loading, right? Leather sunroof, brand new tires. Like I'm popping it out. They didn't even have to find in the ad that it has new tires on it. Like I got it on the picture, okay? And then this one, I didn't put one on there, but I could. And then, you know, this one right here is just a nice, bright picture. This one right here says immaculate interior. I'm just like telling them like, hey, this interior is really clean. That subconsciously is like going in their head. I got a nice picture of the sunroof, nice sky up above. You know, look, remember nice picture is nice and clean, okay? There were some dirty pictures on this car. We didn't take them, okay? It's got the backup camera, right? Cause obviously that's an important feature to a lot of people. And then I put here a little picture of the heated seats. And by the way, I never take pictures of carpet, ever. Okay? You see this right here? You see how the seats are cut off on the bottom so you can't see the edge of that seat? Guys, don't take a picture of the edge of that seat. If you do, a lot of times you have wear and tear on the corner of that seat where people slide in and out. If you show that picture, people aren't gonna call in your head, okay? I'd rather you overcome it when you see them. Don't take that picture, okay? And by the way, I beamed every one of these pictures. I mean, look at that. This is 2012. This is a really old CRV. It's eight years old, but that interior looks brand new. Guess what? I just went to my filters, hit beam, boop. Nice and pretty. Just cleans it up, okay? So anyways, going to this, you see this tire tread shot? I never take pictures of tread, but if you have nice clean tires, you can find a nice picture and it shows the tread. Notice it doesn't show a bunch of junk around it. I cropped out all the rest of the wheel well around here and I just kept the tread here, okay? But this right here, the reason why I showed this one is because it shows the heated seats. See that right there, heated seats? You guys see these carpets right here? This is a big no-no unless you have nice carpet which is very rare on used cars. But I wasn't afraid to put this picture in there, right? Because it actually had the, I want to show the heated seats, but it actually had like the nice plastic on the floor and it looked clean. You know what I'm saying? So like just know that 90% of the time, you don't want a picture of the carpet at all on your ad. Okay? Anyways, so with that being said, here's what I want to do real quick. And I want to kind of, let's just go into jumping into this real quick. Let's go into Craigslist real fast. Look, you go into your account and log out. Let's just, guys, we got millions of Craigslist accounts here. Let's go down to the Elliott group. Okay, let me just show you this real quick. This is the car I posted. If you want to post a car, you see right here, you go into your account, watch this, see this? Click on my account. Go over here, see where it says go. Enter the area you want to post in, okay? Find that you can Google, say, hey, what areas are in Oregon? And it'll tell you what area, if I'm the closest one to you, hit go. When you hit go, go right down here for sell by dealer. Go right here for sell by dealer, cars and trucks by dealer. Okay, watch this. Posting title, that's your description. Price, that's price of the car. City and neighborhood, that's the location we talked about. That's where your payment's going to go. Postal code, right here. So here's that code. Nothing fancy there, so this is that code. Description, this is everything we've talked about that we just went over in the description box. Once you go down here and it talks about posting details, posting details are pretty simple, okay? You only have to fill out the green. You don't have to fill out everything else. So you see where it says VIN number here? You don't have to put the VIN number in, okay? Don't put the VIN number in. If you do, they'll reverse look up your VIN number and then they're going to find you. Don't do it, ain't worth it, man. I'm just telling you, they'll reverse look you. I type it in Google, I know exactly where you are. I'll call your dealership. People are smart like that. It's 2020, it's all about speed, okay? You see miles, it's optional, okay? Put them in there, don't put them in there. It's up to you. But make and model, you do have to put them in there. I do cap locks. So if I'm doing Honda, right, see that? I would do like Honda, you know, Civic. You see how it's got all these different options? You know, I can type in whatever I want, but that'd be make and model. Look, language, you can go Spanish, English. I always keep it in English. Condition, look, everything that I usually post, if it's really nice, I'll put like new, okay? I'll put excellent, put excellent right there. Boom, excellent. But don't ever put good, fair or anything like that, okay? Anyways, moving out of that, you have drive. Four wheel drive, front wheel drive, rear wheel drive. You don't have to put that in there, but if it isn't four wheel drive, type it in there. Because people, they have searches set up on Craigslist to find four wheel drives. And if you put front wheel drive, they might not call you, but if it is four wheel drive, put it in there, okay? Remember, the green, fuel is real simple. Gas, diesel, hybrid, you know what I'm saying? Paint, don't put it in their size, don't put it in their title status means this. It's a clean title every time. It could have a lean or spill, savage, all that. Unless you're selling a savage title car, it's real easy. It's either clean or it's stylish. Those are the only two things, okay? All right, transmission, real easy, manual, automatic. Pretty simple. Year, it's gonna be the year of the car. Now look up here. You see where it says delivery available? If you'd offer delivery in your store, click that delivery available, and people will actually call us a hassle that you have delivery available, okay? Include more ads by this user means this. When someone clicks on your ad, okay, and they're looking at it, there's a button that says see more ads by this person, okay? So if they like that car, they're like, well, this guy must got good inventory. So we wanna see more of his ads. They'll click on it, and they'll be able to see all the cars that you had posted on Craigslist. It's a really neat tool. So I recommend clicking that box and click delivery available. There's no sense in not doing it. That curl, crimp, and see crap at the top, don't click that box, okay? This right here, you see over here and there's this contact info, right? Check this out. Craigslist, right? Mail, relay, recommended. Don't click you hat. Look it, it's already set to click on that. I want you to click no replies to this email. We want them to call, we want them to text, that's it. You go put email crap in there, you're gonna get spam, spam, spam, spam, spam, scam junk, and your real buyers are gonna email you because they can see it, okay? No, text message, phone calls. So no replies to this email. You have to click these three boxes right here. Show my phone number, phone number, text. You see that? Click, click, click. Click all three top boxes, it's real easy. Enter your phone number again, enter your name. When you're done, you see it says location information? Don't click on that, you don't need to. Just hit show or hit continue and then it'll go through. Now watch, I wanna show you something because obviously I skipped through this. I'm gonna go back in and I'm gonna edit this ad, okay? So that way you guys can see, let's see, let's go to edit. So I wanna go back into edit post. Okay, so this is the back side of my ad. Notice I don't have any of this middle stuff filled in. Notice I told, I got these two done. No replies to this email. I got his phone number in here. I'm hit continue and guess what? I'm gonna go to edit images. You see images right here? Look at this, you see this? You can move these around like it doesn't matter, okay? So my deal is, is that you see where it says and you can't really see this, but it says featured image, okay? Let's see, you see right there, featured image. Your best picture has to go right there. So I would put these in order exterior, exterior, exterior, exterior, interior best pictures and then kind of make all the pictures kind of flow together, okay? And you remember what I said? You can hold up to 24, but one bad picture you're screwed. So if you're posting like an LTZ, well, you know, bad boys suburban and it's got like options on top of options. All right, cool. But if you're posting like a Chevy Malibu that's like a 2013 with 70,000 miles that's on sale for 69 hundred bucks. Like guys, look, like three pictures of the interior, two of the, you know, three pictures of the exterior, two of the interior, and you know, maybe another one if you want, but just be sure they're perfect. Beam the pictures on your phone before you upload them. Really take your time. Sometimes you get high, sometimes you get low, okay? On pictures and I wanna show you, there's some ways that you can take pictures. Like this is high. Obviously you guys see this. This is a high picture. You see how I can see the top of the car here, right? This one is shot a little bit higher, but not as high as that one. And then this one right here shot dead on them. You could get down lower. Look, see this one low? He actually got down low and took a lower picture. So I took a picture. We use that one. But I wanna tell you this, sometimes you can take your camera and pull it up a little bit, put it straight down or pull it down low. And that will give you different pictures and every car looks great from different pictures. Every car's different. So with that being said, that's it. You hit publish, it goes through, it costs five bucks. You're done. You put your card information in and you kick butt. But here's what I wanna like everybody to do here, okay? Guys, so number one, it's 1037. And let me just pull this up here real quick. I'm gonna pull this down. Cool. You guys all have different stores. So if you guys are independent, some of you guys are franchises. Everybody here can sell free-owned cars. If you work in a new car store, don't post new cars on Craigslist, okay? I'm not telling you that a new car can't sell on Craigslist. But if you're investing $1 or $1 cent or a million dollars, I don't care. I'd like for you to put your money best where the investments work the best. You're the investment. You understand now how to post a car on Craigslist and kill it. This is what I would like everybody to do. And this is how it works really simple, is you see this phone number right here, 911-210-0254, okay? You shoot me a text message, okay? And say, Andy, send me this slide. I'll copy and paste it. Boom, I'll send it to you on your phone so you have it. This is also being recorded. When we hang up, we're going to send you the recording of the Zoom meeting so you can go back and watch it again. But what I would like you to do is text me your email or email Sean at the Elliott Group, okay? Now.com or at gmail.com. Sean at the Elliott Group, now.com. My bad, there's no Gmail in there. Dude, I told you I'm like a dinosaur, man. But you know what? Selling cars and closing deals is what we do, man. I'm not an IT guy. You guys probably aren't IT guys. I don't want to be an IT guy. But I want to be a deadly marketer, right? Hey, marketing, I'm not a marketing guy. But you know what? Bullshit, I am a marketing guy, okay? I have to be, okay? I don't like making videos. Do whatever. Now I have to make videos. Now I make videos over trading all the freaking time, but I'm not a video guy. It's not my style. I just had to get up to that point where I got to start doing the stuff that I don't like to do and I got to get freaking good at it, okay? Face-to-face selling is my favorite thing, okay? And I just want to tell you guys that, look, man, I want to teach you how to shut down any deal, how to close every deal for all the money. I want to train you on everything that I know in person, you know, like through a master closer seminar, but I really want you guys to be able to sit in your dealership and watch as people sit out front and desperately wait for the next customer to come in and say, God, it's slow. And you say, man, you know what? Andy told me how to freaking post. Let me just post one car a day, all right? Bring your freaking lunch. Spend five bucks, okay? Do me a favor. Go find, so if you work in a new car store, what I do is that I literally hover around those new car trades all the time. Here's what I know. I know that people that take really good care of their cars, most people, they want to buy new cars, okay? Go down to your pre-owned car a lot, a lot of times you got to buy shit trades, okay? And I'm not saying that you're all shit, I'm just saying to get a lot of them. New car trades take the best trades. So every day, every, in the middle of the day, in the morning, in the night, I'm constantly checking that trade in row and watching the cars that come in. So I can do what? I can cherry pick it, okay? And what I'm gonna do is I'm gonna get the keys to that car, take it and post it. And by the way, don't go to your used car manager and say, hey, boss, I wanna go post this car on Craigslist. I said, aw, it ain't funded yet, you can't post it. No, listen, say, hey man, I got a guy who's really interested in a car like that back out there. Would you mind if I got the keys so I can get him the exact miles and stuff? So, you know, I could see if he was interested. Just lay under the radar, guys. Don't tell everybody your plans, man. Go get the car, go photo it real quick. Boom, put this sucker on the line. Next thing you know, you've got a customer sitting there waiting and you say, my gosh, this is great. I'm not asking you to go post your whole inventory because your whole inventory won't work great on Craigslist. It didn't work great for me, but I started to learn what the best pieces were. So what I want you guys to do is start cherry picking the first trades that come in, okay? Obviously, I can't see your car a lot and what you don't have. I can only see what's on your inventory. So I want everybody to email me at Sean at theeliotgroupnow.com or shoot me a text message at the 918. And it's real simple. You know, like Dylan Hartwell, he'd say, hey, Andy, here's my website. Pick me out of car, boom. I'm gonna pick it. I'm gonna send it back to him. I'm gonna say, Dylan, post that one. When you're done posting it, send me back to your ad so I can check it out. And if I see anything wrong with it, I'll let you know. That way we know we got a great ad out and it will work. But by the way, I don't want to tell you guys what to write during your description, your ad. I want you guys to do it, okay? It would be easy for me to go. And by the way, and I will, I don't have a problem with it. But I want you to level up, okay? Level up with me here, okay? I want, I could go catch you a fish, all right? There was this guy when I was younger. Every time I went fishing, he'd catch a whole bunch of fish, man. And then you know what? Every time I went out there on my own, I didn't bring them with me. I didn't catch nothing. And I thought, gosh, dang it, man. I think I was just so much better at me. What I learned is I never paid attention to him when he fished. I never watched what he did. So one day I started really paying attention to like, what time of the day he would tell me to go out there? Because I was dumb, I'd go out there in the middle of the day. Which means like you, you might be posting the wrong cars. I was out there at the wrong time of the day. He was telling me how to watch the moon. He was telling me what bait to use, when to use it. And literally I started listening and learning from this guy. Within two or three months, I could go out there and I could bring home 20, 25 big old catfish, man. And come home and just flame all up. You know, I catch, go catch big striper. And I could do it on my own. And it felt so good once I could really do it. But not until I was ready to really learn, did I learn how to start doing it, okay? So what I would like everybody to do is learn how to do it, okay? I'm gonna be here with you the whole way. You guys know I got your back flag. If somebody talks crap on you, I'm coming to whip their ass. That's the bottom line is, man. I'm just telling you, like, I'm the goliath of selling. I promise you, like I said, and I'm not saying I'm the best guy in the world, but here's the deal. I'm a really damn good teacher and I paid the rent in advance. I did it on my own. You know what I'm saying? I made two and a half mill as being a GM. 700 grand selling cars. I was broke with nothing. There's no difference between me and you. No matter where you're at, I wanna elevate your game, okay? I'm in it for the long tail game. I got your back for life. I wanna see you guys crush it. So this is just something fun that we're gonna play with. I want it to be fun. I want you to learn how to get deadly at it, but don't tell people what you're doing. Keep it between us. If you get stuck on something, there's no stupid questions with me. If you don't understand how to do something, you send me a text below. I'll help you through it. Email me, write your website. I'm gonna pick out a car and send it back to you. Once you post the ad, send me back the ad and guess what? This will hopefully be the start of an awesome relationship and I want you to do this. A lot of you guys I know, a lot of you guys I don't. But remember this, if you go to the Elliot group now, if you just go right out, go to the Elliot group now.com. If maybe in this next week or something, you wanna set up a strategy call and kick ass and set something up, just click right here in the schedule for a free 20 minute deal, man. We'll set it up, man. We'll see what's going on. I'll try to help you get to the next level. Like I said, I love you guys. I appreciate you. I'll send you this video. You guys shooting me your website. Guys have a great night and I'll talk to you soon. You guys get to bed. I appreciate you. Thank you very much.