 Hey Wilson what is a hero product? Typically speaking hero product can generate at least one million dollars in revenue annually okay and this hero product is what truly makes a brand. Now having said that doesn't mean that you're only limited to having one hero product it's just that we need to focus on building one skew at a time one item at a time. So for example if you're thinking about McDonald's McDonald's really truly made their name by serving cheeseburgers and then they expand it into Big Macs McFlurry and so on and so forth. Same thing with KFC they're able to build a billion-dollar business just by selling fried chicken that itself is a hero item. Now why is it important for us to focus on just building one hero item it is because if our focus is too diverse if we're trying to make skewers or if we're trying to make fried rice if we're trying to make fried chicken then efforts will be lost because it's just not efficient enough and on top of that we need to understand one thing our resources are finite that means we can have only so much time so much resources so much money investment and bandwidth to handle with building our business and that's the reason why focusing on one product making it the best is the way to go. Now a brand would also be very hard to actually communicate to our customers if the messaging is not aligned or if we're serving multiple different things much easier to be known to be the best fried chicken in town than to have like best fried fries best fried chicken best fried skewers all these kind of things messaging becomes diluted. Now having said that does not mean that having multiple product is a bad idea on the contrary having more items is actually necessary for you to be profitable this is just not a focus right now that we're going to be talking about for now in the future lessons we're going to cover this okay but you're going to be asking Wilson what if I really have multiple different food ideas in mind how would I know which one is my hero item now having said that if you're looking at your line of products look at the item that generates at least 80 or close to 80 percent of your revenue typically speaking 20 percent of your item and your product line should account for 80 percent of your revenue and this is called the Pareto's law and this happens to all and it's applicable to a lot of different scenarios specifically for this one okay now that you have identified the one that pulls in a lot and majority of your revenue then it is time to cut out the rest of the stuff and we're going to work on perfecting that hero item making sure that it's bulletproof making sure it's pulling in a lot of money for you and generating a lot of traction and building the right menu items to support that hero item in order for you to make your business the most profitable okay now it is your turn and for you to decide what your hero product is go into the template in the link below download the worksheet called the multiple product analysis and follow the instructions