 The third most important skills for product managers is customer empathy. Customer empathy means that you need to understand the needs of customers and wear the shoes of customers so that you are able to address a pain point by creating the right product and the right features. A lot of products in the past are able to create a product, but they failed to launch the product because the product itself has no problem, but no users want to use it. Let me give you an example, Google Glass. 10 years ago, Google launched Google Glasses, but the Google Glasses was too bulky, looks so feature looking, and Google was very great in terms of creating a prototype because they are the best engineering team. But the engineers didn't have enough customer empathy to understand the pain points of people wearing those very bulky Google Glasses, what their objections, how you're able to really address a true pain point inside of creating something fancy, but nobody wants to use it. If you like the content I make today, please make sure to like, share, and subscribe for more tips. This is Dr. Nancy Lee from PMExcelerator.io. I'm going to see you next time. Bye guys.