US warehouse chain fosters member loyalty with mobile. Matt Martin, Sam's Club, on mobiThinking.





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Published on Nov 12, 2011

http://mobithinking.com. US warehouse chain fosters member loyalty with mobile; shares tips on mobile retail. In this in-depth interview Matt Martin, senior manager, mobile strategy and emerging media, Sam's Club answers the following questions:

How does Sam's Club use mobile to engage customers and engender loyalty?
How many Sam's Club members use mobile to browse, purchase goods or in-store?
Why is it necessary to have both mobile Web and mobile apps?
Why is it important to distinguish between PC and mobile Web users?
What are your best-practice tips for mobile retail?
What can mobile deliver that Web cannot?

This video is brought to you by mobiThinking. Visit the site for practical advice and insight on mobile Web and mobile marketing from the world's top practitioners. Plus in-depth guides to the top ad networks, mobile agencies, the world's top mobile markets and a compendium of every mobile stat you will ever need. http://mobithinking.com

This video interview took place at Ad:tech New York, November 10, 2011.


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