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Published on Sep 21, 2012
Social media has changed marketing forever. And its the biggest shift in 60 years says Marketing Cloud CMO Michael Lazerow. Marketing has gone from being unsolicited, one-to-many and untargeted to being engaging, transparent and targeted. The change is driven by the Social Revolution. Lazerow explains that to engage with customers effectively across multiple channels todays businesses need to manage all of their social marketing in a single place. Marketing Cloud is that unified social marketing suite.