 MSL Group conducted the Future of Business Citizenship study to explore the changing attitudes millennials hold toward business engagement in society. Millennials don't believe governments can solve the world's biggest issues alone. They believe business has the power to make the greatest impacts. Millennials believe that people and organizations should work together for the betterment of the world. Our analysis reveals four emerging themes. Purpose is still important, but how businesses connect that purpose to citizenship and sustainability actions is most important. Most research around what millennials care about stays at the highest levels. Millennials in our study say it's not that simple. They care about micro-issues, what's happening here, and what's happening now. But millennials are also realistic. They will set their individual interests aside to support businesses addressing problems related to their own industries. Rather than watch from the sidelines, millennials want to roll up their sleeves and help do the work. And the more millennials believe their voices will be heard, the greater their involvement will be. A big shift in business citizenship is happening right now. The businesses that pay attention will be the ones that will capture the passion and the influence of the most powerful generation of all time.