First look: Loopt provides more incentives to try location-based services with Loopt Star

Robert Scoble 18,763
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Uploaded on May 31, 2010

Loopt's CEO, Sam Altman, visited me in one of my favorite restaurants (Tres Amigos in Half Moon Bay) to show me his new iPhone app that brings incentives from major brands to use it to check into your favorite businesses. This signals yet another shift in location-based services: one where businesses are willing to give you something to get you to demonstrate your loyalty.

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