 Hey, what's going on guys welcome to a new video So in this one then I'm going to be showing you three products and exactly how much profit they made So we're going to be looking at their Facebook ads reverse engineering the numbers to work out to give us a pretty good idea Then of how much actual profit that Facebook ad Generate it now before we jump into product number one I just want to quickly mention as always then I am giving away a free one-to-one Consultation call with me in this video if that's something that you might want to win Then all you have to do is simply like the video and leave a comment down below And if you come to it on my previous video then just make sure you stay tuned to the end of this one Where the winner will be announced and without being sitting guys the strip straight into product number one So here we are then guys product number one, which is this belt beer buckle as you can see is Just the buckle itself and it kind of like falls forward into like a beer holder So it's quite a fun product. It's the sort of product that will get quite a lot of attention Which we'll be looking at in a second Well, you can actually see on screen now that this one particular product had 80,000 shares, which is just a crazy crazy crazy amount of shares and as the result of this then you can see that this video Even though it's three weeks old, which isn't very long at all is had at 22 million views So you can see that this ship shopping network, which is a big drop shipping company Have obviously made quite a significant amount of money off of this ad But in terms of how much money exactly then that's what we're going to work out in this video So before we jump into the numbers then of based like the average conversion rate around kind of like the three to four percent mark Now there's a lot of controversy about what is more accurate But four percent to be honest guys with Facebook has it's pretty achievable in fact What I'll do is I'll put some screenshots of my stores Up on the screen now so you can see what kind of conversion rates I've been able to achieve so that's what I'm basing the conversion numbers on and then to work out All we simply need to do is work out how many clicks a particular ad has had And then we can reverse engineer the process from there to work out exactly how much money it made Before we jump into this though I just want to give you some more background information on this product So this is the product itself because it's a short link We can use this pretty little called little tip and trick to find out how many exact clicks that particular link has had And if I just open up this page here, you can see the beer buckle is had 36,000 clicks Which to be honest guys isn't actually that lot considering the video has had 22 million views So that tells me that the traffic that has seen that Actual video is probably pretty decent traffic and what's good about this one too is it's actually a product that is currently being Advertised so something that you guys could potentially go out and sell right now yourselves and be able to make some money with So all the traffic then or the majority of it pretty much all of it has come from Facebook as you can see here So 36,000 clicks this is their website so we can see what they're selling it at which is $30 There's just another image to prove it is the same product And then finally this is the product on Ali express which we can see that kind of like on average You can buy it for about seven pounds So they're all the numbers that we need and if we just go back to the process Then we can reverse engineer which I'm going to take you through now to work out Roughly how much kind of profit then that one particular ad has generated for that company So starting from the top then guys as we saw there was just a little bit over 36,000 clicks based on a conversion rate of 4% Now I've tried to that lobel the numbers worst case scenario So if anything I reckon it's a bit higher than this anyway conversion rate of 4% And 4% of 36,000 is about 1500 purchases the product cost is sold at 29 99 which equals a total of 43,000 US dollars the cost of goods sold then on average I found the exact products on Ali express and this was one of the cheapest which is $7 13 times that by the amount of purchases So that's just to fulfill those orders Leads a total product cost and have a little bit over $10,000 Which leads in terms of the product sales and product cost minus against each other leaves the profit of 33 $1000 which actually isn't as high as I thought it would be when I saw the amount of views that particular video had Anyway, that's obviously not the true profit cost because there's going to be a maxing cost involved in that So we saw as well that the that one particular video had 22 million views if we divide that by a thousand That's going to give us how many Cpms we need to times by to work out the maxing cost if that makes sense. So there's 22,000 Cpms minus the 80,000 shares works our only 2000 Cpms. So what that means there is that when you take 22 million divided by a thousand that gives you how many Cpms You need to times the average Cpm by so if the average Cpm was $5 You would time 22,000 by $5 and that would give you the Facebook ad cost or a pretty good Rough amount, but because there's been 80,000 shares of that particular product if you base that on the average Facebook user of having 200 friends which reduces the amount of Cpms down to 2000 which is in theory They've only paid for about 10% of the overall traffic. The rest of it is going to be organic Which is just absolutely mind-blowing And I've based the average Cpm then of what they've had to pay for on $5 now in reality I think that's it's going to be a ton more cheaper than that purely because they've got so many shares Oh, it wouldn't surprise me if their Cpm was less than a dollar But again, I'm trying to like do worst-case scenario to give you guys a pretty good idea So to me then I've managed to estimate that at approximately $10,000 purely on Facebook So if we take that away from the profit then it leaves an overall profit of approximately $23,000 now if you compare that to the 22 million views then it doesn't sound like a lot but what you've got to remember is that They've not had to pay for the majority of that traffic because it's such a good ad It's quite a funny product and it's so relevant for this time of year as well then there's pretty much just They've talked like the ideal thing you can do for a social media platform and applied it to a product It's the sort of product that people will share just because it's a funny product and everybody knows somebody who likes to have a beer Especially this time of year So it's just gone viral and it's just produced some really good results. So essentially then that's exactly how the process works I put a lot of thought into this as you can see it took me a while to go through the calculation So I don't think I missed anything But if you guys think I did then of course make sure leave a comment down below and point it out Obviously I haven't put into that corporation taxes or VAT or anything like that But to give you guys just a general wall of thumb that that is a product that somebody is advertising today and Making some decent amount of money win. So with that being said guys moving on to product number two Which is the soothing dog bed. So in case you're wondering what it is. This is the products itself here I'm not going to show you too much of it. You can clearly see it's pretty much just like a shaggy dog bed And in terms of that the engagement etc. You can see it's got 3,000 shares A 2.9 million views, which is pretty decent and what we can see as well Is it's another short link which means we can work out the amount of clicks this particular ad had which was 32,000 clicks And again, this is a product that's currently being sold now So if you guys are struggling for product ideas, then this is definitely a Product with good potential because they're making money with it right now You can also work out the locations as well Which gives you a good what it tells you exactly where to actually advertise in terms of on Facebook as well You know exactly which countries are the most profitable So anyway, that's the data. This is the product page on the actual website and we can see that What I've based these numbers on then is that the average size So it's based on this medium sized bed, which they're selling at 54 99 And then this is the exact same product on Aliexpress, which I found in fact I think they're pretty much using the same image as well if we compare this image to this one here It's pretty much the same image. So I'm pretty confident that it's like the eye die the eye die cool the identical Bed as well. So we've seen the product then what do the numbers look like now? I'm going to go through these a bit quicker purely because you've seen the process once I don't want to make this video too boring But make sure you do stay tuned for when I do go through the breakdowns because each breakdown is going to be a little bit different Which you'll see in a second. So anyway 32,000 clicks conversion rate of 4% which again, I think is probably a bit low I know especially for bit from being in a dog niche myself and from the screenshots You saw earlier consistently all throughout the year or at least in the past few months I've been able to achieve a bit better than that in fact So that works out about 1300 purchases product cost on their website is 54 99 Which works out a little bit over 70 grand then in terms of sales Cost of good sale then on average for the exact same products same size of bed as well We're $17.64 times that by the amount of orders and you have a total product cost then of nearly $23,000 which leaves a pretty healthy profit then of $48,000 $330 and 90 cents and that didn't make sense, but the numbers are on the screen So moving on to the marketing aspect We saw the video had 2.9 million views again a decent amount divide that by a thousand and that gives us 2,900 cpms to times our average cpm buy now what I haven't done here is I haven't included the shares Which the video had and if we were to then it would minus about 600k from the total views which would make it a bit cheaper So again, I just wanted to do this just to make the numbers pretty much look as bad as possible So that didn't make things look too easy because just because the numbers are here You can see the exact product that Facebook add It doesn't mean that you'll be able to set it yourself There is obviously a skill and strategy behind selling these particular products So the average cpm for the dog niche I know pretty well because I advertised it myself It's about $12 if you're going for purchases It's obviously going to be more expensive whether you're choosing purchase as an objective or Traffic, so $12 per cpm times that by the 2,900 it gives you a Facebook ad cost of about a 35 grand Mindness that then from the product sales profit gives you an overall profit of approximately then $13,500 which again is a pretty healthy profit Imagine a common thing that you'll notice with all these products is that Everybody has spent quite a lot of mount on Facebook ads And if you watch my previous video, you'll see as well that when it comes to making money on Facebook Kind of pretty much the more money you spend as long as you've got a good ad set and a good product in good store The more money you spend is the easier is to make money Don't take that the wrong way though and think right I'm just gonna funnel a ton of money into your Facebook ads because unless you do those three things correctly Then you will just lose money So that's product number two moving on to product number three then which is the full body pillow Now when I first saw this product I thought I didn't think a lot to it to be honest because it's a pretty basic product And in terms of having a specific market for it I couldn't really think of one however when I went through the numbers then I was quite pleasantly shocked So let's have a look at the product first then which is this one here I'll just play the ad for you guys so you can see exactly what it is. It's like this U shaped full body pillow To me nothing special really, but just look at the amount of shares. It's just ridiculous 116,000 shares to me. I don't get why that has so many shares like it's not even like a good product But anyway, that's me that in fact, that's a good kind of like lesson is that? Never base a potential of a product on what you think personally because there'll be certain products that you try and sell That you think will do really well And you won't be able to sell a single one and then there'll be certain products that you'll look at I think nobody will ever buy this But then it will just completely take off for you So never go on what your own personal kind of thoughts are behind a product So anyway, 120,000 shares that's reflected in the views 18 million views crazy amount But the best thing about it is it's got a short URL Which means we can look at how many clicks we got which is a hundred and thirty thousand clicks And if you look at where the data come from it looks like they pretty much just Sherwood a ton of money into this on day one For whatever reason maybe they maybe just took off for them so they decided to move it into a different store I don't know to be honest But we can see it's all Facebook traffic pretty much and again We can see all the different countries in which that traffic come from now Just before people start commenting on the video saying are people have fake traffic or it's low quality traffic This is why this is so so much of a powerful thing because if you look at the locations You'll be you can see where the clicks have come from and if it's come from low value countries Then you know that it's not legit and can't be trusted whereas we can see here It's come from Germany Canada UK. That's United States at the top. So it's all coming from top tier quality countries So anyway hundred thirty thousand clicks and this is the products on their side They're selling it for fifty dollars and then again This is the exact same product on that they express for a cost of sixteen pounds forty three So that's a product then let's go through the numbers very quickly So starting from the top then we have a hundred and thirty thousand clicks Conversion rate I've put this a bit lower just because the product is a bit more expensive and it's quite a broad product as well There's not really one specific market Purchases a little bit under four thousand the product cost is fifty dollars Which equals a little bit under two hundred thousand US dollars in sales cost of goods sixteen forty three exact product again Times that by the amount of purchases gives sixty five grand in terms of cost of goods sold Total which leaves a product sales profit of a little bit over a hundred thousand hundred thirty thousand US dollars Moving on to marketing then I've already spoiled it and showed you the overall profit, but whatever Views 18 million divide that by one thousand equals eighteen thousand now. I haven't included the hundred sixteen thousand shares either so that again This is going to be way off. It's going to be so much under this But anyway, I've based the average CPM of five dollars Which gives us ninety thousand Facebook ad spend which leaves an overall profit of approximately forty one thousand dollars I wouldn't be surprised if it's double if not triple that but there you go That's product number three and moving on to product number four Then which is kind of like a bonus products because it's not a drop shit product But for all the serious people out there about building a serious business Then this is the one I want to show you and if you are in this for the long game And you want to build a serious business this is the kind of product and store that I want you guys to aim for and Just kind of like base yourself on and the reason for being this then is because they're not just any old Dropship in general product. They've built a brand. They look really professional and they've got a really decent product So it's the nomadic backpack and let's have a look at the product itself first, which is this product here Let me start from the beginning. So again, they've invested in a really good Video ad to pretty much just demonstrate absolutely every kind of life function and feature of their product And in terms of the engagement then we've got nearly five thousand shares and eight point two million views and again They've been kind enough to leave us a short URL so we can see that this backpack had a hundred and sixty thousand clicks And again, this is something that's selling right now In terms of what it looks like then so this is a website you can see this is just not any everyday drop shipper This is a legitimate business that raised money on crowdfunding put a lot of time and investment and research into this products But just look at how professional it is Don't be in a rush to make money if you want to build something big and substantial and profitable as we'll see in a second As we go through the numbers then this is what it takes don't be in a rush And they sell this backpack then as the very cheapest bundle for 240 US dollars now because it is a unique product and it's branded I couldn't find the exact one on Aliexpress, but here's one that to me looks pretty similar I mean in terms of the way it opens up and the sort of things it stores and it can charge your phone Then it's pretty similar. So in terms of price, I think it's gonna be there or there abouts Especially because these guys will be ordering that backpack In bulk so it wouldn't surprise me if it's around this number if not maybe a bit cheaper So anyway, that's the product then let's have a look at the numbers because this is the big one This is the one that made a lot of money So link clicks and 160,000 conversion rate now absolutely because it's an expensive product I've reduced the conversion rate significantly to about 1.5 percent, which I think is pretty reasonable If you don't think so then make sure you let me know what you think Purchases wise and that puts it at 2,400 purchases at the product cost of $240 now That's the cheapest option there might be some people that have bought the more expensive one But again, I'm low balling it and gives a sales total then of five hundred seventy five $1,000 cost of goods sold then is approximately $40, which I just took from Aliexpress leaves a total product cost of Little bit under hundred thousand dollars, which gives a total product sales profit of 480,000 dollars in terms of marketing Then we saw the video has 8.2 million views divided by the thousand that gives us 8,200 cpms And this doesn't include the 4.5 k shares, which is approximately 1 million people Which is a lot that's more than 10% of the views from organic traffic Which means this Facebook adcast could probably be reduced quite a lot plus the fact that I've based the average cpm on $20 Which I think is probably Close to double what they're probably actually paying because it's quite a broad ad the broader you go with Facebook Then it tends to be like the cheaper your cpm is So anyway, the average cpm $20 Times that by that and you get a hundred sixty four thousand dollars, which in reality I think it's probably Less than that but anyway take that away from the product sales profit gives you an overall profit of approximately 300 thousand dollars as you can see a pretty nice chunk of money And the reason I went to show you guys this product in this fourth and bonus product is because To show you that if you want to make a ton of money, it takes more work It doesn't just take a couple of hours to put a Shopify store up and use some stock photos You've got to put invest a lot of time into designing a product or at least adapting a current product getting it branded ordering Few different samples to your own house taking really good quality pictures In terms of how people use it going out into the street and using it in the street if you use it in the street or whatever Just basically what I'm trying to say is that the more successful you want the more money You want to make then the how do you have to work and the more time you have to put in the more professional? We have to be there's just so much more that goes into running a successful business Then people realize and anyway on that note then I'm going to wrap the video up there If you're still watching thank you very much Hopefully guys enjoyed the video if you did all I ask is that you simply leave the video a light And if you want to be entered into the draw for a chance to win a one-to-one call with me Then of course, please make sure you leave a comment down below as well And without being said then let's get into announcing the winner of the previous video So here we are then guys on the previous video quite an important one But because it's not like a major subject it might not give many views But anyway, please do go make sure you check it out and leave like Anyway, I'm going to take the video URL at the top of the screen head over to the random comment picker So these competitions are 100% random. I do not pick the winners Go ahead and click start then and let's see who the winner of that video is going to be So the winner of the previous video then is this person here Thank you very much for leaving a comment on my store on my store on my video Make sure you reach out on Instagram then and we can get that call arranged and for everybody who didn't win this Time then thank you very much for commenting on my video Please do make sure you come back and commenting on the one you just watched And if everybody who wants to stop trying to look and simply just get straight down to business and book a call You can't actually do so all you have to do is simply check out the links in the video description down below And you'll see a link there and what I've been saying guys. Thank you for watching once again I hope you enjoyed it and I'll see you in the next one