 So this is some great potential here, you're saying. Marcus and Hopkins, you want to come in? Yeah. Marcus and Hopkins is our resident expert in the Xbox, like my son, Alec, who plays Xbox, he's 16 years old. Yes, that's my son, sons. They love it, right? That's an inside joke between me and Mark. So, Mark, what's the coverage been like? You follow this very closely. Are people getting this Xbox angle, like Happy Hank is saying? Well, see, this is the problem. People don't identify Microsoft with Xbox. I mean, when people think about the Xbox, They think it's cool. Yeah, they think it's cool and Microsoft. They clearly don't want to associate Microsoft with it. Right, but the other thing is that a lot of people are late to the game, none of the pundits, a lot of the users are getting the Skype Microsoft Xbox angle. But very few people in the punditry world, no bloggers have really been writing about it. The bloggers in press don't get it. Yeah, and that's a virtue of Silicon Valley, which is a very Mac-centric environment, right? And that's also the stigma attached to Microsoft and the punditry in the valley. You're like, eh, it can't be cool, it can't work. Microsoft's going to find some way to mess this up. That's the general consensus amongst the punditry. But, I mean, because- Is that fair? I think there is a potential for Microsoft to screw this up because they do have a track record of sometimes screwing up acquisitions and screwing up a strategy. But on the other hand, I don't think that this acquisition would have nearly the synergy with any of the other potential suitors that might be out there. Like a Google, for example. A Google, because Google has squandered their VoIP, their VoIP acquisition, in my opinion. They integrated their VoIP acquisition, I can't remember the name of the company they acquired, but it was one of the largest independent open source VoIP projects out there on the web, lots of users. And they basically shut it down about a month ago because they integrated the technology with Google Talk, which is useful, but that also cut off a large swath of users from accessing it as a SIP service. I mean, Google's acquisitions have been mixed up, wouldn't you say? Yeah, it's been mixed, right. I mean, they've had some winners in there. I mean, you know, take YouTube. I mean, is YouTube a success or not? I mean, it's sort of hard to say, right? You're already still out. But from a financial standpoint, it's not been a success. Well, from a financial standpoint, it's just such a huge blob of big data. I mean, there's that word again. It's such a huge blob of big data. It's a gargantuan effort to make that into a success. That's one of the reasons why they're very toe tip, just dropping their toe into the water on live video. They're not opening up the floodgates, like a Ustream or a Justin or a Livestream to the general populace, because as soon as they do that, they're going to have such a mountain of content, they're going to have the same problem they have with their on-demand content, which is no way to monetize all that content. So, and it just ends up being a big cost structure for them. So, back to Xbox and Skype and Microsoft. So, take us through what the play is there for Microsoft. Let's start with, why did Microsoft buy Skype? Microsoft bought Skype, because they, and I did some digging into this after we talked on air, because I hadn't had a time to really dig into it as much as I'd like. They actually have some good enterprise VoIP integration into SharePoint and, you know, being Microsoft. Yes, Microsoft, and so, using a proven technology like Skype to kind of, because everybody knows you can use voice on a lot of Skype, on a lot of Microsoft products, but Skype is a known quantity, almost a billion users. I mean, we were, I think actually Silicon Angle were one of the people who break that story last year whenever that number came out. And- Now, they round up from 800 million users. Yeah, 800 million users. It was a track. And Microsoft will get them there. And, oh, absolutely. That's a big number. I mean, that's a billion anything. You put those two big brands together. I mean, Skype in America has a little bit of a stigma attached. It's not quite as business-centric as a lot of people like, but you ask anybody, they've got a Skype handle, right? Yeah, I mean, I mean, bottom line is we were right on the Skype story. I'm like, people are slowly realizing that we are the best at tech coverage. Yeah, it's like Chuck Hollis said. We're batting pretty well with our predictions. Yeah, I mean, we're like 700 batting average on predictions. Why do you think that is? Because of your location and Silicon Valley? I think it's because, you know, one, the team's fantastic. We know what we're talking about. We get in the trenches. We get deep. And we get all the angles. We want to be a reference point. We're not trying to compete with the high volume traffic websites, which is just putting out, you know, news links and there's no analysis. So, you know, opinion, my opinion, my view was always have good opinion, capital O with analysis. And we've got to keep on relationship with you guys so we have a good mashup. And Mark knows from the beginning, and he's provided great content and be accurate. He speaks the truth. I think that model is interesting, right? The whole idea of starting out doing some research and then collaborating with a fast editorial team and then bringing in things like the Cube where you get such knowledge. Yeah, I mean, Michael Sean Wright was accurate. He said something about Silicon English. Like, John, you're in Silicon Valley, okay? And you're on the ground. Other people are writing about it from their computers and across the country and Iowa and all the way. So we see things first. We hear things. I mean, you know, the whispers around. We're in the trenches. We're in the action. We're not speculating about the actions. You're in Boston, hotbed of innovations. You've traditionally had some great culture in tech. Some are saying even Pat Gelsinger, you know, IT innovations on Silicon Valley for sure, but the meat and potatoes is still in Boston, New York, East Coast. So between, you know, your location and between you and Boston and your team and Silicon Valley and Archene. Great, we got it all covered. So siliconangle.tv is where we're broadcasting now. Siliconangle.com is the Silicon Angle blog site and wikibon.org is the research site. And between those three locations, there's a lot of good information there. We're launching some new publications. We got some more commentary on here from the Justin TV crowd, which by the way, we really like the audience over there. Great tech crowd. I like this comment again. Skype is huge in the gaming community. Definitely true. Skype is huge in the tech community because it's just such a great product. It started out as a hacker product, but it really evolved in this massive leaf, popular and successful. Skype is clean and neat and easy to use. The only way they could ruin it is to make changes to it and make it harder to use. To Microsoft does it? They got Skype because of the name. I agree. And the massive user base. I mean, Skype people are loyal. I mean, they've used the product. Skype's got a great brand. It's got a great utility. It's got a great brand. And it's a verb, right? Skype me. And any time that something becomes a verb, then it's, you know, it's got a great recognition. So, some are saying, and I kind of agree with this, if Microsoft f's with it too much, it's dead. It's over. Let's Skype run. They're committing a separate division. I think Skype is the flagship. I would wrap a lot of cool stuff around it, like the gaming integration with Xbox. I think that's critical. Integration is the key, right? I mean, Skype functionality's fine, right? My 16-year-old kid is the perfect walking use case. He doesn't, he texts, he uses the phone. He's going to use Skype to make phone calls when he needs to. And use video messaging around it on the phone. It's totally the interface. So telephony is gone. This doesn't sing as phone. It's a computer.