 Did you know that video marketing helps lead generation? Kentucky Fried Chicken, KFC, a popular food restaurant entirely founded in the United States of America, recorded an exponential increase of about $8 billion in its annual ROI between 2014 to 2021. Amazing, right? But how did this food giant do it? First off, KFC seamlessly integrated its unique video marketing strategies alongside other marketing approaches they had at hand. From targeted YouTube advertisements featuring yummy chicken clips to television adverts and finger licking, street visuals. Interestingly, it wasn't only the ROI that got a boost. This top-rated restaurant has been able to firmly establish its presence in approximately 26,000 different locations and over 146 countries so far. Of course, the efforts to create such a success story didn't come from creating random video marketing clips. You need something much more unique and powerful enough. So, let's cut the raise short and find a few unique ways to generate and convert more leads with your video content, just like KFC did. Create tailored video content for your audience. Creating tailored video content for your audience requires understanding them first. Before conversion starts, you must discover the how, what, and why's. Be sure you know who is likely to buy your product and what struggles they are currently facing. Prioritize quality over cost. If there's a problem with using video marketing, that would be the cost of it. A professional video creator and editor charge an average of $20,000 per video with limited accommodation for re-edits. You can solve these issues by preparing a buoyant budget beforehand and allocating it to an external production unit. Alternatively, you can employ a seasoned video producer for in-house brand work and pay monthly. Or, you can create your own using video creation and editing tools, such as Pictory.ai. Integrate testimonial and case study videos on important pages. According to recent studies, approximately 72% of consumers trust a business due to online testimonials and reviews, even from strangers. So if you're looking for the fastest way to convert your leads, use video testimonials. Make your lead generation videos short. Businesses are beginning to understand how difficult it is to retain their customer's attention for longer periods. Track your lead generation video KPIs. Key performance indexes like view rate, engagement, view through rate, video conversion, and bounce rate are crucial to your marketing results. View through rate lets you know how many viewers watched through to the end. If the count is low, you should assess the video's length, quality, and placement. Another performance index, like a high bounce rate, means more people exit your website or landing page almost immediately as they get there. You can see how these KPIs reveal possible problems with your video marketing strategy and how to fix them. By optimizing your video content and campaign with the provided insights, you can convert more leads and automatically scale up your ROI. Just like there's no one-size-fits-all solution to marketing, video content is not the only factor of success your business needs. But you can get remarkable conversion results from it if done well.