 But you go into Disneyland everything you see feel touched by express life That's how this shit feels for people when they come in here and it's only getting bigger. That's what we still And when I initially started rehearsing we didn't use to record them I just used to be rehearsing but I was like this is something people should be able to witness and experience too if I can get If I can throw this shit on YouTube and it get a couple thousand hundred thousand views is like right that's free You feel me so might as well in the past year if it's 365 days I post three four times a day. I posted over 1200 times in a year, right? I drew like 750,000 in the past fucking two years, you know off quantity and quality certain clips Will come to me like after each rehearsal. I usually go in and I drop it in and bounce it or Tietta drop it in and bounce it Is social media the best way to market your brand in this day and age? And that was a moment we were just I think we were live streaming that day and he went inside to use the bathroom But we were on live and everybody was like man somebody tell some jokes or something We just sit here so I was like Because I know all the words to all of his songs You know the people in the artist world can be just as impactful on the artist career as them sometimes, right? Yeah, even like beyond just a service is like like they're like I found him because that's crazy It was crazy how viral that video went. I'm not expecting that I feel like every piece of content should hit that mark I'd rather not post anything today than post something. That's just Naturally everyone replicates no one no one here really has a role Everyone is willing to do whatever they need to do for us to win and get a ring You feel me? There's not really any assigned roles for anybody. There's no job That's below anybody or above anybody Suri's carrying a fucking base module into the house right now And you feel me like Sirai also works on merge and she also operates on a live stream and whatever Edit video whatever the fuck needs to get done Always be willing to adapt and adjust because things change on a day to day You never know what's gonna happen next. It's grown Massively like it was from it went from like one loan a day to like multiple being sent out So it'd be packed up like there's barely any space in the shipping room right now There's not too many people who's done what I've done It's just selling stocks and proud to pay show offer base merge offer base ticket There is no blueprint for me to look to you know like the last blueprint that laid a lot of ground for me What's nipsies and and after he passed I was able to take that and help innovate and create something new so now it's like We just steamrolling everything I do. That's new is the new blueprint It took us about an hour to drive here. Not very much traffic, which is good. It's nice that it was pretty chill Okay, cool man. So what like we're brought you to the show imagine come down So I've been seeing the Russell do these pergola shows for so long and I have a gold card through his good company And I was like, you know what if I can get out to these shows I got to come to one of these sooner rather than later and today everything just kind of lined up And I'm stoked to be here I think it's really cool because the fact I was able to bring a plus one with me for free I got tickets to the show for free and I think what he's doing with the revenue sharing with his music It's really cool. I've never seen any artist let alone an artist as big as the Russell do something like this So the fact that he's letting fans invest in his career at such an early stage is one of the coolest things in the world to me Shares is the most beautiful thing about all this So like all the homies got you know They destroy accounts set up and they get they dumps every month where they get their money and they payouts from all the work That we've created so anyone when we do live sessions if you help shoot if you do audio if you do lighting You're gonna get a percent every album I release if you did the album cover if you mix if you master Feature you're gonna get a percent your producer If you help like Tieta gets presents on everything because she does a lot of the admin for make sure it goes up It releases getting the lyrics put in she gets a percent of them to everything that comes My dad gets presents and a lot of shit just because we was using everything that he provided to rehearse early And you know going in on merchant shit Just my daughter has percentages my daughter's mom has percent everybody if you touch something or work on something that You probably have a stake in one day my cousin told me he said man you saw the Russell at the school He's bowling people. He's can't everybody else. I'm like, what are you talking about? Do put all your money on him. I'm telling you It's gonna be big So I start going to do listening. I hear him a little bit. I'm like all right So I will come in the room to see where you're not listening. It was just getting better and better To the point I open the door Like god damn man He's like Bob been rapping. That's I never know. He said I got album. I want you to hear He's let me listen to that man. I cried the whole fucking day And cuz what he was saying it was the Phillipette first out the Phillipette and I looked at him I said dude You gonna be one of the biggest in the world People don't wrap like this in a man and ever since then man. He had me I told him whatever you need any studio equipment Mike. I took him to the flea market, you know at the time Got all the shit he needed and then as we progress he just started upgrading You know, it's dope man dope to see it's good for me This is the first show that I'm gonna get to watch really. Yeah I'm cooking I'm always Doing the shows I'm serving. I'm in the garage. I'm listening. So I'm actually get to be up front and sit Yo, it's a beautiful ass day outside the birds tweeting. I'm excited. I'm gonna try some new shit I've decided to do a residency at my crib I'm gonna be doing three shows this summer one show a month and I'm allowing the fans and supporters to come to my Actual house pops gonna cook you get to eat with us smoke and chill with moms. We're gonna kick it I'm a perform all y'all who've been asking to come to the garage. This is your opportunity. I want to do these really private and intimate I'm only set selecting about 50 people. So there's a link in my bio You can make an offer to attend one of these shows and pull up to the crib and chill with us Let's go if I sell out all three of these shows today. I'm dropping a fucking album next week Come check me out 200 I'm gonna eat three more last year. I made a little scratch. I'm gonna eat cream on a dollar six six six I'm gonna eat chemo. Hey, that was child. This shadow be no Family shows back in the day. Okay with like a hundred hundred fifty people. So he's seen as a kid He's a dance. And you know, I do them all the time I felt you know, because I was always working hustling. I would do shows just just to get back You know, and that's where you got the idea from he always seen it So, you know people think it's new. No, he's been around it all his life I was expecting this. I thought I was gonna be like, you know a professional backyard This is a real backyard It's a family gathering I'm surprised I don't really hear I thought it was gonna be me and the rest of my body live contents making people Y'all they really stand it up here for a real show Oh, that's not a baby. What's up? Okay, my career is doing good Somebody gonna laugh somebody gonna try to flip the script right in front of your ass I'm just about my hustle. I'm here with the rest We got a few birthdays today. There's one in particular man. I reached out To this dude probably about what two three months ago And I was like, bro I want you to come work for me you down to leave your job and they said I'm gonna put my two weeks in And I was like, uh, I'm gonna do this tomorrow what you want. He said, I'm quitting today And he ain't been about the worst day And he's been really helping me build this shit wrong and everything See y'all made some noise for Splash, man I'm Splash. I go by Splash the Kid. I'm a director. I own Splash bakery production company And I recently just joined a good company to like come on and just doc and blog with a merry day It's been a journey, bro. It's been legendary I've done more in the past three months with this nigga than I have in the past whole like last year 9 10 months like, you know what I'm saying? So a boring day. We still up We up here 9 10 in the morning 11 in the morning Just getting to work like, you know what I'm saying? Like he said that he said that president of like Always being to it like he don't take like he take days off, but he really don't he's doing it In a way where it's like it ain't never been done yet, you know what I'm saying? And it kind of opened my mind and perspective on how I even want to run my platform when I you know I'm saying when I'm in that position, but it's been a dope experience Saying witness in what he's doing and then just being in the conversations in the meetings and Just traveling with him like I didn't bro. I've been on the plane Three or four times this year. I think I ain't been on the plane three or four times in the last three years Like I don't you know what I'm saying? Like this dude really like he changed my life So it's like I'm just trying to work my ass off and show that it's reciprocated You know what I'm saying? What this is is really a result of a nigga just doing it every single day is not much more complex than that You know beyond the work, of course, there's a mind behind it But that can't be replicated So it's nothing that you could really give a nigga a tip on because no one can think like you But in terms of the blueprint is it's the work a lot of people who don't make it today It's just because they don't want to do the work I'm gonna be here for a little bit. I'm down to take pictures and get some hugs No life stories, please. If you're familiar, you know the deal. No life stories I've already given my all y'all ready You ready? one two Son of Man 02 my dog. He's an artist from san francisco and he said it best community is common unity It's literally a bunch of people who have something in common and choosing to stand together behind it My community is a bunch of niggas who agree with the way that I live and the shit that I do and fuck with my ethics We all have that in common and we unite together is the symbolist that that's what every community is