 3 proven ways to increase your blog traffic. Quality blog traffic is crucial to your marketing goals, whether you want more leads, customers, or sales. Randomly creating a blog page won't bring more traffic and can negatively impact SEO. To drive genuine blog traffic, you need to. 1. Create valuable content. Creating valuable content will rocket your website to the front page of search engines. Here are some steps to take. Research your target audience. Analyze your competitors. Carry out keyword research. Create topic clusters. Be strict with your editorial standards. 2. Use videos in your blog posts. Using videos in your blog posts can increase engagement and traffic. 3. Build backlinks. Building backlinks can increase your website's authority and drive more traffic. The sole purpose of your marketing strategy must be to draw in quality traffic and potential prospects.