 Hey there, Chad Bonds, you're here for High University Libraries. If you're doing any sort of research on the sports fan market or sports facilities or sports participation or sporting goods purchases, SBRNet is a great resource to find that kind of information. This video shows you the basics of using SBRNet and shows you what kind of information you might find there and how it might help your research. So here you go. Typically, when I first arrived at SBRNet, what I usually do is look for right here in the center of the sports that I'm interested in. So for example, I'm going to use basketball for my example here. So I'm going to click on basketball. And so we have all kinds of information kind of organized by topic in here. So for example, if you want information as far as consumer expenditures on basketballs, this is information compiled mostly by the National Sporting Goods Association. And it'll give you all kinds of information as far as how many dollar amount of balls purchased by year, the age demographics of who's buying those basketballs, educational level by gender, geographic region, all that kind of good stuff. So really a whole lot of data just on who buys basketballs. If we look at things like sports participation, I'll give you ideas as far as who's participating in basketball in general. And so here it gives you age groups, so people who participate. So you might use this if you're looking to set up a youth league or an adult league in a particular location to get an idea as far as what percentage of the population plays basketball by age level, things like that. So all kinds of really good information that you can get. And they divide it by gender as well going further down the page there. So all kinds of good demographic information as far as who plays the game of basketball. If we go down some more, you'll see that there are different fan markets for different areas. So if you just want a basic market summary, the NFL or the NBA, excuse me, fan market will give you participation, who attends, how frequently they do. You'll notice that some of these have NAs in here. This is just years that data was not collected. So you kind of have to use the data that's available there. You get income group, all that kind of good stuff for people who attend basketball games. You also find other information such as sports apparel logo purchases, team by team attendance, all that kind of good stuff. So lots of really nice information there by team there. You also over here on the right hand side have facilities reports. So if we were looking for pro facilities reports, and we're looking for, say for example, the Atlanta Hawks, you can go in and type that in, do a search, and I want to change this to 2010 to 2011, do a search there. And so this brings up the Atlanta Hawks reports, which basically gives you a little bit about the venue, naming rights, ticket prices, how much luxury suites cost, things like that. So you can get information that you can find there for the sports facility or the venue. You'll also notice that for a lot of these categories, a lot of these are listed across the top there, so you can get to them that way as well. So all kinds of ways to use SBRNet, and this is just a simple basic tutorial on how to get around it. So it's a great tool for looking for things like sports participation, you know, who buys sporting goods, marketing information for specific professional sporting teams, things like that. So a great resource for that kind of research. Hopefully this gives you a better understanding using SBRNet. If you need more help, look for the contact link on the business blog. I'll be glad to help you anyway I can. Take care.