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Rediscovering a Lost Science - Rory Sutherland at European Zeitgeist 2011

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Uploaded on May 16, 2011

Rory Sutherland talks about inefficiency, as demonstrated through examples. He outlines how perception and context impact a person's decision-making process. Sutherland uses economics, an ad campaign for Shreddies and basic psychology to demonstrate how value is subjective.

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