 There are two terms you're hearing more often when you talk about sales and marketing and that is social selling and inbound marketing. Today, we're going to talk about those two terms and how it might impact your business. Hey friends, it's Leanne and I've been working on a social selling sales strategy as well as an inbound marketing strategy for a couple years now for my business and often I hear these terms used interchangeably. Now while the intent of these two terms is very similar where it's about a value-based proposition versus a hard sell, these terms are very different. So today, we're just simply going to talk about the differences between social selling and inbound marketing. Here we go. Social selling is defined as the process of developing relationships as part of the sales process. Now a lot of people believe that social media has a lot to do with social selling and it does, but it doesn't necessarily have to be part of social selling. Social selling is about that one-on-one engagement where you're really listening to your client's cues and you're picking up what they're laying down and then providing them with value to help build that relationship and build that trust level with you. So think of it as the one-on-one relationship where you are listening to their cues. That is what social selling is about. Inbound marketing is where you're attracting people or driving people to your website and your services by providing value-based content. So whether you're doing it through a blog, a vlog, through social media posts, people start to trust your brand and in turn they're starting to turn to you and go towards your brand and towards your website to learn more about you. So it's not necessarily one-on-one but it's attracting the masses to your product to showcase more of what it is that you do because you're providing so much value-based content. So inbound, think that you're drawing them in to yourself versus a hard sell of pushing information about your product or service out to them. Inbound marketing is about drawing the people in to learn more about our product or service. That's inbound marketing. Now these two strategies tend to work in tandem with one another. Typically people who have a really good inbound marketing strategy are also starting to build a really good social selling strategy where they're listening to individuals and picking up what they're laying down. So typically if people are good at one they tend to be also good at the other but they are interdependent of one another. I don't think it makes either one of them right or wrong it's just the way they chose to provide content to their audience and how to attract customers to their product or service. If you're in the meetings and hotels industry and you have questions about social selling and inbound marketing will you ask those questions below this video? Not only would I love to chat with you about some of the strategies that you're doing but hopefully the community can chime in and provide some tips and tricks for you as well. I hope to provide insights on inbound marketing to meeting partners at next month's PCMA Canadian Innovation Conference in Quebec City. On November 19th I'm doing a session titled Reimagine Your Marketing which talks about this very topic and how meeting partners can reimagine how they are reaching meeting planners. If you're attending PCMA please come by and say hi. Thanks for watching this week's video and I hope to see you next month at PCMA CIC. Have a great week. Bye for now.