 Some of you may have noticed something new on our airwaves today. Josh Peterson shows us why Lakeland Public Television has been rebranded as Lakeland PBS. There is a lot to be said about a name. And when branding a name for a television station, the name usually reflects its location, its programming and its viewers. Thank you for calling Lakeland PBS, how may director call? Beginning today, Lakeland Public Television made the switch to Lakeland PBS, a name change that bridges the gap between the network and its local affiliate. We just felt by aligning with PBS in our name that it would really help people understand people that maybe aren't that familiar with public television. It would give them a better sense when they hear our name, what we really are. Since the station first went on the air, there has been a series of different names and logo changes over the years, each time reflecting a key point in the life of Lakeland PBS. The reason we're making the change now is we think it's important to closely identify us with the PBS brand. The name change comes at a time when many television affiliates have aligned themselves with their parent network. Lakeland PBS is one of many public television stations that has made the switch. Stations that are thinking about the future and branding and the importance of PBS are looking at this as an option. Twin Cities Public Television did it as well, they're Twin Cities PBS. While the name has changed, the classic Lakeland L logo will remain. But now it will incorporate its parent network. Our L is still recognizable, it's actually part of our building, if you go by it, you'll see the L in front of the building, so we really didn't change the logo, we just kind of modified it to include more prominence with the PBS logo. While the look and name has changed over the years, one thing hasn't, the continued promise to provide quality local programming. In Bemidji, Josh Peterson, Lakeland News. Today marks the first official day of the new name, over time you can expect to see Lakeland PBS's name and logo used more often. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.