 I'm from the Sands Convention Center, Las Vegas, Nevada. Extracting the signal from the noise. It's theCUBE, covering AWS re-event 2015. Now your host, John Furrier. Welcome back to theCUBE everyone. Thanks for watching. We are live here at Amazon Web Services. Re-invent 2015, this is theCUBE's SiliconANGLE's flagship program where we go out to the events and extract the signal and noise, winding down day three of three days of coverage and a great event. I'm John Furrier, the founder of SiliconANGLE. Our next guest is Gus Robertson, who's the CEO of NGINX and Paul Guant. Peter Guagente. Peter. Peter. Guagente. Guagente. You know I should get that, I'm from New Jersey. Awesome. CMO, welcome to NGINX. Welcome to theCUBE. Thank you. Getting late. Guys, so we were at your office. We know each other, so we talk on you guys. But for the audience out there, you guys are powering a lot of the web scale. Been doing it for years. Know the open source community. You guys know what's going on. But now the sea changes here. Amazon clearly shows that the shift is happening. And real adoption in the enterprise, guys who are running production environments are looking at the cloud as an alternative to their other infrastructure. From a cost-saving standpoint, right? So you guys are going to be impacted by that. Your ecosystem partners. What's the strategy? How do you guys look at that? Obviously, you got to ride that wave, right? You don't want to roll into the path of AWS. They're trying to make things easy and encapsulate a lot of the complexities around their technology. But there's an opportunity around that. What's your strategy? Well, I'd say from an up-stand point, I think we were one of the instigators that helping people move to the cloud. NGINX is, as you know, we have 140 million sites globally that use our software. We have almost 50% of the busiest sites in the world. Many of the brand names you know, like Netflix, Dropbox, Hulu, Pinterest, Living Social, many of those are running on the cloud on Amazon. And many of them architected their application with NGINX at the core, right? If you look at when you want to run a web-scale architecture, particularly on the cloud, the large guys are using the microservice-based architecture and the way that you interlink those architectures is through HTTP, which is NGINX, right? And so I think we've been at the forefront of cloud for many years through our open-source user base and now we're able to help our enterprise customers that are moving from the data center into the cloud with their web-scale apps. Peter, talk about the dynamics that you guys have to market to now. You're seeing things like Facebook dominates, got a walled guard and Twitter's rebooting. Google just announced a mobile version of their thing. So diversity of traffic is now an issue, right? So how do you guys handle that? Is that part of the equation? Now you got APIs as well. You got services, I just interviewed console. You know those guys, Direct Connect. All kinds of new dynamics and connections, thus traffic, has to be handled. How do you guys deal with that? How do you market that? And are customers aware of this? You know, that stuff doesn't really affect us personally. You know, we are, if you think about NGINX, think about us as an arms dealer in that war more than a participant, right? But I think what you're seeing there is, you know, we've got some really large players who are trying to control the flow of information and the control of the channels. But at the same time, they're figuring out that people want content in more snackable forms. They want more diverse ways of getting to those experiences. They want to be able to get them through mobile device in a very specific way, through set-top box in a very specific way. And you know, I think that's driving a lot of the requirements for our products. It's driving a wholesale shift to microservices, more API-driven experiences. And those are putting a lot of pressure on developers to really think about, well, how do I make this stuff more accessible so I can very quickly move and adapt to these new experiences? And then, you know, how do I scale those things? Because the behaviors and the patterns that we've built up over years, building sort of monolith applications that you access through a web browser don't really apply in a lot of the modern world. Well, you guys, that's what you guys have, your bread and butter is scale. Absolutely. You guys really do well there. It knows your t-shirt, it's got your name on it, but it says the secret heart of the modern web. What is the modern web? You know, we, I've been in web development since 95, so I feel like I've seen multiple CJs come and go. You're the modern plus web now. I... Modern, modern web. I mean, yeah, but no, seriously, what is today's world? You know, modern web means a lot of things. It's a phrasing we use to describe a sea change that I feel like has come up in the last five years, the shift to microservices, the shift to continuous delivery. You know, you, it used to be, if you did a release every six months or every three months, you were rapid. Now it's every six hours, right? Modern web to us really represents a mobile first web, a distributed digital experience that could be in any device that you use, and really represent a new culture and pattern of behavior for developers, frankly, right? It is cloud first. It is continuous delivery. It is, you know, decentralized microservices, all of those things. And if you look at the NGINX adoption, you know, we have the heaviest adoption among those folks who are really defining what the modern digital experience looks like. Containers, dealing with microservices, orchestration. That's DevOps. It is, and you know, it's been the evolution of DevOps all along, right? I look at it and say, this all has been a snowball that all started. No pun intended. No, actually, yeah, no pun intended. You know, it's not a big piece of hardware. It's actually all digital. It's been a moment, there's been momentum really building around this concept that started with the C-suite really figuring out that digital mattered and the pace of innovation was what was going to drive a business forward, right? So started with continuous integration, moved into continuous delivery, moved into the adoption of cloud, moved into the adoption of DevOps because that was the easiest way to make sure all the stuff worked. Now moving into containers. You know, it's a fundamentally new world. It's all about how quickly can I innovate because it's innovator die. So when you talk about DevOps, I want to get your thinking. It's something that we love. We know we love DevOps, but mainstream America, if you will, they scratch their head. DevOps is becoming mainstream now and you're seeing it here. I mean, to me, this is like a validation of DevOps. I mean, Amazon completely validates that whole movement, the whole mindset that you mentioned, culture. So it's also culture, infrastructure as code, shipping all the time, pushing stuff. Amazon is pushing so much features every event. Amazon re-events like, oh my God. So is it hitting mainstream? Are you guys seeing that? Because you're bumping into the mainstream every day. Are they DevOps now? Is it they calling it something else? What can you share? Any color? I mean, I just met with a customer maybe two hours ago over coffee and he said he came to AWS two or three years ago when he first, three years ago he first started coming and realized that DevOps was what they needed to implement to be successful. He took that back, they've now implemented it. He's actually the catalyst within the organization, driving the DevOps culture. And I was asking him specifically, what was it that, what were the difficulties? Was it the technology or was it more cultural? And he said, absolutely, it's cultural, right? It's trying to get the teams to work together. It's trying to re-engineer the way they're working. And so from a, I think, and there is a 300 person company, right? They're not, you know, a large company. They're not massive, but that's still a lot of people still. Right. But they're not big budget. They're not like a billion dollar IT budget. But DevOps is still important to a company of 300 people. And so I think it's definitely going mainstream, definitely going mainstream. And cloud native is also a term that's now kind of been mainstream in the tech elite community in the DevOps world. That seems to be going app driven. So the apps are driving this now, it's pressure from both sides. Absolutely. That's a new phenomenon. I mean, cloud native is basically like a mobile first concept, but it does mean something. What's your take on what does it mean, Peter? You know, cloud native to me really represents more high concept, right? Cloud native means software based. It means elastic. You know, it means immutable infrastructure. You know, it's really cloud native is more behavior and process and the way of approaching the build more than anything else. And I think you hear people using the term cloud native to mean a lot of things, but at the end of the day what it means for these teams who are trying to create extraordinary experiences, whatever they are, it's about being able to move fast and scale at will and not have tools that get in the way of doing that. You know, we represent actually probably one of the most substantial changes to cloud native, right? We focus on application delivery. We focus on performance, reliability, security and scale of an application. Used to be- It's going to be critical right now. That's number one. Which is everything now, right? If you have even a moment of latency, you know, if I go and open Uber and it takes more than a couple of minutes- You're done. In order to be able to see the cars, I'm over to lift, right? I'm done. I'm going to go to the next carrier, right? So what you see now with someone like ourselves is used to be big infrastructure, buy bare metal, build all of that stuff out, put a hardware load balance or ADC in front of it. You know, work through a rigorous process to control all of these things. Get the five nines, have all the monitoring on it. It doesn't work anymore. And actually they never saw five nines either. So that's the irony. With cloud native, it's incredibly easy for me to see five nines because I can be elastic. I can scale on demand. I can kill infrastructure that's not working and I can control everything- Translate you not over provisioning. Yeah, it's more than that. It's actually about control, right? It's about flexibility, right? If you want to have high performance applications, you need to be able to move fast and adapt to the environments around you. Changing hardware is not adaptable, right? Changing software and being cloud native is. It's infinitely adaptable. You guys are industry vets. Share your perspective. I mean, look at the show here and look at the totality of what's happening this year. I mean, three years when we first started doing theCUBE here, you know, they're not really enterprise. This is public cloud. Last year, oh, look, they got some enterprise stuff. It's not enterprise grade. This year, it's like, damn, okay. So got next year and the year after, what does this trend of what Amazon's doing represent to the tech community? I mean, you guys are vets. I mean, is it changing architectures, business models all the above? What's your take on this? Definitely it's changing architectures for sure. I definitely say also business models. You know, if you look at the people that we're talking to here at the event, three years ago, it was more the developers, right? This year, I'm surprised how many enterprise companies are here and how many conversations we're having with principal architects with even CIOs and CTOs of large companies. So, you know, I think cloud is becoming mainstream and I think large enterprises are taking it seriously. I think actually the bigger impact I see on what this has on the industry is the ecosystem more so than just the platform. You look here at how many partners are in these booths. I mean, we're seeing 4, 500 partners here. I mean, even companies, you know, large companies like Pivotal are in a small booth here because this is not enough space for all the ecosystem partners. So it's got a huge impact, I think, on the business model, on the architecture, but also the ecosystem for us as vendors around that platform. Peter, what's your take? I'll take it one step further. I actually think that the current wave of innovation in our lives, forget software, in our lives, the explosion of things like Uber, Netflix, Airbnb, all of these things is driven on a few very specific things, the desire to build software, which you're seeing among a generation of people who are in many ways the new creative class, the readiness and availability of infrastructure through cloud and open source. And if it wasn't for those three things, we would not have all of the amazing things that we now call the most fundamental parts of our lives. And you said industry veteran, I hate that I can probably call myself that now because I remember being a young tarp in the 90s, I do. But you think about the dot-com collapse. What hurt the dot-com collapse? It really, three things hurt it. The first one was all of that VC money that had to be raised to try to build those extraordinary experiences went to building data centers. It went to writing giant checks to server manufacturers, putting it on a colo and hoping like hell you had enough to be able to scale the thing. It also went to license fees to old proprietary software vendors who were expecting you to write that check regardless of whether you were acceptable or not. Overflated expectations on the big model side. It was such a problem. It was no underlying technology, radical change happening. It was just internet, okay, that's cool. Yeah, it was a vision. Now there's underlying technology change, the server that you can ship, spark and memory. Open source now is tier one. I mean, back when we were growing up, damn, open source was cool, but it was radical alternative. To the license fee. But now this new generation, it's absolutely, I totally agree with you. The open source equation has created a whole nother dimension. I still think it's going to go even bigger. I think I 100% agree with you. I've been an open source guy my whole career. And the reality is if I have a great idea, if I'm a grad student in Stanford today and I have a great idea, the reality is with just a tiny little bit of funding and real skill, I can be a challenger in no time, right? If I have that idea for that next great business, that next extraordinary experience, I have all of the tools available to me in a moment's notice. I love that term creative class. And I was explained to a friend about seven years ago, I'm like PowerPoint used to be the way to get funding, now it's products. And you could do that in grad school. You could have an idea, you can riff on it, you write some code. It might not scale like massively, but you can actually show a demonstrable product that can provide value. Then you get the cash, then you scale that software. That's not bare metal. But now with no data centers, it's even cheaper to get into the game. That's super exciting. All right, so guys, give us the update on Enginix. Sales, headcount. You want all the details? All the details, come on. Custom names, email addresses, reference accounts. That's just the update on Enginix. What are you guys looking for? Your hiring, was any kind of shift in strategy? Just a quick plug, 10 to second. We're growing really quickly. We're up to over 75 people now. When I joined the company three years ago, it was eight guys in Moscow and me here in the US. So pretty fast growth. Not only are we growing the team, we're growing our product innovation. Two weeks ago at a user conference in San Francisco, we had over 600 attendees. We announced engine script, a configuration language with JavaScript, embedded in Enginix. That's huge innovation from us and that's being open sourced later this year. We announced dynamic modules, so the ability for you to build a module that runs on top of Enginix without having to recompile from source code. So that opens up the ecosystem for us within the Enginix community. We also announced a product called Amplify, a software as a service tool that allows you to view the metrics flowing in and out of Enginix and also look at the configuration and give you advice on how to improve performance and optimization. So these are tools that really help anybody running a website of any kind, whether it's small or large, and be able to scale those sites. So we've been focusing on growing the company, growing the product and innovation. And we're doing shows like this. We've had over 2,000 people to our booth in three days, a thousand of which came in the first two hours of the event. You guys get a lot of word of mouth, obviously. People love Enginix. I mean, it's a testament to the code that Igor wrote, how good the software is and how widely it's used. So we're just grateful to be here and promoting the product. You know, Peter mentioned that a little bit of a source. I believe that we're going to have a new era of value proposition. Good software actually will make a difference. The good software will be the marketing angle. You know what I'm saying? You have to have the head fake marketing's over. Just good software can outrun the competition. Plain and simple. Do you agree? 100% agree. 100% agree. I've been in the business a long time. I joined Enginix only about nine months ago. And when Gus approached me, he said, will we ever heard of Enginix? I adored Enginix. I took the job because I knew of this super powerful, super lightweight, wonderful piece of software that as a marketer, it's the easiest thing in the world to convince people to buy something that they can fall in love with in their first use. All right guys, thanks for coming on theCUBE and sharing the heart of the modern web Enginix. This is a great company. Good friends at theCUBE, we like talking to them. Thanks for sharing your perspective. Software matters, open source is making a big difference. All changing the cloud is going to be a massive enabler and continue to change. You're watching theCUBE. Go to SiliconANGLE.tv. We have podcasts every Wednesday. We have a women in tech feature and every week, guess the week is a podcast. Of course, all the videos are there and join the conversation at CrowdChat.net. We'll be right back with more after this short break.