 That we have our next keynote session of a presenter is already here. So let me invite and welcome Mr. Vinith Handa, founder and CEO, Kaizen to join us here. Thank you so much. And who won't you watch? Are they short lived? So over to you, Mr. Handa. Thank you, Khyati. Thank you, Karan. Novel Anurag Sir and every the whole exchange for media team for inviting me for this keynote. I've been thinking about what I should talk about, which the 30 under 30 or the young generation today probably doesn't know. They know PR very well and therefore they're part of this list today. Congratulations in advance to all of them who are going to win tonight, today evening. You're the guys who are going to shape up the future of PR industry in India. And therefore, you know, something which I have learned in last 22 years of my PR journey. I thought of sharing that. And this topic is very simple. It's a very common topic, very simple topic. But I thought it's important for all of us to know in the race of winning in the race of reaching highest as early as possible. My topic is very relevant. The shortcuts are short lived. I've always felt, and honestly, I have gone through this phase many a times where you would want to put in the least efforts and get the best results. That's a great objective to have before you plan. But in that, we always tend to take shortcuts. And I think that's something which is, which does not work. So the way I really see, I mean, I just feel, you know, if we really look at it, have we ever heard anybody saying that, you know, so for example, if I build on a pillar, so the way I really see it is there are three important pillars for anybody in the PR industry. So pillar one is probably relationship, we cannot take out relationship from public relations right it's all about relationship. The second important pillar is probably knowledge. And third most important pillar is attitude. So if I really talk about the pillar of relationship, which is the core of what we are trying to do. I don't think we have ever heard people talking about that I have built this relationship in two minutes or two days or two months. Everybody comes and say, hey, I built this relationship over and over again over the years. So if we really look at it relationship, which is the pillar of our industry, it takes years to build it and there is no shortcut to it. There's no shortcut to it. So what we actually do is put in the efforts, the right efforts, time and time again to build that relationship. If I go further deep in our as a relationship as a as a big pillar. What do we have, we have stakeholders, and these stakeholders I divide in three parts. Our stakeholder which is our internal stakeholders, our teams, our subordinates, our bosses, and the support system inside. Then the other stakeholders, which are our stakeholders, which is where we we go back and which we call as clients. Now clients are what clients are clients are these are these clients companies know these clients are people. And you build do you build relationship with the companies know you build relationship with people. And I think that's what is most important to understand how do you build as a relationship with the clients and third most important aspect of our whatever we do is relationship is industry industry and when we talk about industry it's media. It's surrounding industry in today's time probably that has increased there is new media there are there are industry bodies there are influencers so so that the whole gamut of people around there. And I think when we go through all of these. The one common link is all of these are people and, and we build relationships with people. Now when I pick up a very simple thing. How do you make clients for life. It's relationship right, how do you build those relationships it's trust. Right that trust is when you deliver time and again. And at the same time, even if you don't deliver there is a transparency. There is honesty, there is, there is a clarity that this will work this will not work. And I think that's what the other part of this relationship is understanding what people want. And I think in today's industry we all are are intelligent enough to understand what is doable and what is not to it. So therefore I think very very important is his relationship and and I strongly feel that relationships cannot be built overnight. There is no one night stand relationship in PR. We have to work hard, we have to work honestly with the people, all stakeholders, and that's the core of relationship. And it's it's a long term game, it's not a short term game. So I think that's very important to understand. I'm happy to speak one on one on this topic. But this is this is something which is very close to my heart relationship. I have, I have whatever Kaizen has been whatever we need. Honda has built in is on the basis of relationship. The next thing which I really want to talk about when it comes to relationship, when it comes to shortcuts is knowledge. Now if you really look at the three pillars which I am talking about today, they are all interlinked. Whether we talk about relationship, whether we talk about knowledge, knowledge is a very important part of relationship. If you bring knowledge, you bring value on the platform. All your stakeholders will value you and take you seriously and that will help you to build relationship. Now getting knowledge is not easy getting knowledge is not easy. I was hearing the previous panel, everybody talked about why reading is important why research is important. And I think research is very important as a PR professional. If you have to be successful research, research on industry research on competition research on people. All of that helps you to build relationship. All of that helps you to create your own personality. Which is backed by knowledge, which is backed by information. When you create plans, when you create documents, all of this research helps you. We are the closest who work with the leadership of any of our clients. I have never seen an advertising guy having an excess to the CEO, the excess we have. And therefore, knowledge is very important for us. It's a make it or break it for anybody in the PR industry. I think this is one skill, one important part for anybody to sort of put in the maximum efforts. Keen as much as knowledge, and it doesn't happen overnight. You have to build in a habit of reading habit of writing habit of picking up habit of research. And that's how you will inculcate the knowledge inculcate the habit of getting knowledge from across. Relationship and knowledge both are interlinked a greater your knowledge will help you to do better for your clients and therefore build better relationships. Now third thing, which is attitude. Now attitude if you really look at cuts across all the pillars all across all industries everywhere. What is that attitude that attitude is to attitude is of a dual attitude is of leading and why I'm saying leading because the 30 under 30 winners, we see them as leaders for tomorrow. So how do you build that culture, what the whole thought process around attitude. Most important, and I always talk about this, when you win when you grow when you're doing well, you should always have your feet on ground and head on your shoulder. Now feet on ground. In little terms means being grounded, but feet on ground also means thinking experience going places meeting people. You know, doing on your own. You're a hardworking guy. I think that's what feet on ground is means for me. You're not going to get into your shoulder it any growth any victory any success should not get into your head. You're still a doer, and that's what will help you to grow. That's what will help you to learn. Learning is very important part of our attitude. Learning is is not a skill learning and attitude. Learning is an attitude, you cannot learn until unless you unlearn. And I think that's very important. Being a team player is an attitude, leading a team is an is an attitude, and I see that is another way important part of anybody's success in life. If you're a team lead you could be a CEO tomorrow, but understand until unless the, the bottom of the pyramid is not happy or not learning from your not seeing you as a leader, it doesn't have, and that's what the attitude is all about. How do you take everybody along. How do you help people to grow. I think that's something which is important when it comes to the attitude. Back from attitude to knowledge. I said learning is an attitude and therefore for knowledge learning is very important. Therefore I said client relationships are very important knowledge is important for a relationship. Therefore attitude is important for a relationship, keeping feet on the ground is very important for a relationship, keeping head on your shoulder is very important for relationship. And in that street, in that two ways street, you have to take the first step. It's you have to take the first step. And I think that's the core of relationship. I would want to sort of connect all of this together and say, all these three things will never have a will happen overnight, you'll have to work hard for all of this. You have to work consciously on all of these three pillars, and then take it forward. And I'm sure if these three pillars are with you, you're going to be a great person. You're going to be the first and successful follow you. I think that's that's what I have to say. There's only one shortcut, which works. There's only one shortcut, which works is a hard work. And we should all think about it when it comes to hard work shortcut works, and I'll give you my real life example. My first job in PR. This was in year 2000 to 2003, I was working under a few of my seniors. Fortunately, unfortunately, those seniors moved out within the six months of me joining. And I handle that daily branch with six months of experience, of course, my bosses in in Mumbai were looking after looking at me very closely. But what made them trust me, because in those six months, I work for months. I used to put in my efforts of 14 hours or 16 hours of day. Honestly, I'm not a big supporter of all of that. Those were the times which required that there was no technology. You had to put in a hard work to do the photo copies to distribution of press releases to writing them to even tracking the news, cutting those newspaper clippings, pasting it on on those letterheads and things like those. So, but it helped it helped me grow. And therefore I personally feel even today, if you're a hardworking guy, you can pass past your career. You all know your boundaries, you all know your areas and domains and expertise. If you can. If you want, hard work is the only answer for a success. Thank you, everyone. It was great to be here. I, you know, it was a short keynote. And these three pillars which I spoke about is his essence of my career. I still don't say that I'm a successful guy but whatever I have done. These are the three things which I could share on from my experience. Thank you everybody, and a big congratulations to all the winners. Today evening, I look forward to see all your names, bright and shining and keep winning, keeping. Thank you. Thank you everybody.