 Women do this to men when they put them in the friend zone, when a woman puts a man in the friend zone, this guy will be a puppy dog and do everything for that woman, but she has no intention of going any deeper with him. I think the problem is when you have wounded people in the dating marketplace, they're often attracted to wounds, so they choose jerks and players and liars and narcissists because they're actually wounded in themselves and they haven't done the inner work to heal their childhood wounds and traumas, so they're attracted to that because there's a lack of self-love within them.