 If you take away people's ability to empower themselves and to affect positive change themselves, if you take that away from them, what you're left with are very manipulatable people. You have people now that are easily manipulated. When somebody does something for themselves, they care for themselves, they feel a sense of autonomy. It's really hard to... It's harder, I should say, to manipulate them and to make them scared. And the attack on fitness is all part of this thing that's happening that seems to be happening right now. They're going to attack fitness. Look, I'm glad we have a podcast because it's all recorded. I've called this out. I've actually predicted this as I started seeing these articles start to surface that they're going to demonize fitness. They're going to demonize improving your health. They're going to call it fatphobic. If you want to lose weight, that's hating your body. It's self-hate and it's hating yourself. I understand that you can hate yourself in a way that will make you try to lose weight. We've talked about that a million times. Trying to pursue a healthier lifestyle is not a fatphobic self-hating thing. It's a self-care thing.