 Yeah, everybody wins on that front. Yeah for us. It was really about maximizing TV exposure Right because we we are a unique product that can actually be integrated into the game when you think about like beats by Dray They did a great job in pro sports, but you can't wear headphones on the sidelines during a game You wear pre and post our products because their performance products you can use them in-game so very unique proposition there to say how do we How do we very innovatively Bring these products into the game to elevate performance and then the win for the leagues is we want to keep our Multi-million dollar assets on the field. So this is good for the sport if Mahomes is playing every Sunday Don't go in the locker room and deer. Yeah, that's right