 Ow. Ow, that's gonna roll. You can't roll on shit like that. You nailed it. In today's video, we're talking about one of the most important things you can learn how to do, and that's how to build a brand. And we got an expert guest. Surridge Gopi. Yeah, so that's what we're gonna talk about. We're gonna sit on this bench, film a video talking about how to build a brand. Let's go. Stick transition. BAM. Perfect. Okay, now we get it. Ready? Are we in frame? We're in frame. Sick. Alright, let's fucking talk about it. Building a personal brand just simply because of how valuable of a skill that is. It's something that's like overlooked. Like, no one teaches you it. Like, probably teaches you it. Well, when you have a brand, like everything else will collapse. But it's like you just go into it and you learn along the way. It can never go away. Right? Which is, we're in the process of doing that with ourselves. You've done it with your own publishing business. We're gonna do it as a part of our publishing business. We're gonna take what you learn and we're gonna apply it to our personal brands. We're gonna apply it to a new book brand that we're starting. Sewage is literally mentoring us on this. Sewage is our coach. You're a fucking branding coach. Let's just assert some credibility real quick. Oh, is the interview out yet? The interview comes out first. Sure. Yes. So watch the interview about Sewage to really learn who he is and all about that shit. Like, cause he's like doing really well publishing over $10,000 a month from like a handful of books. Five books. Literally five books. Who does that? So like, I'm the leader of the Sewage is the greatest kindle publisher of all time cult. And I'm with you on that. Yeah. So we're learning a lot from him. Fucking genius man. Now let's get into it. And it's all because of the brand he built. Yeah, it's all because of the brand. Yeah, so. I'm happy to be here. I'm happy to be here. Yes. Yes. Welcome to the show, Sewage. Welcome to the hat show. I also want to say, you said you could literally do this in under 24 hours. Like, I was like, what the fuck are you talking about? So, you're serious? You're serious? Yeah, I'm serious. The branding, the whole thing is like, it's too hard for me to do. I can't do it. I think that. I think so as well. Like, it's something that takes months and months and months. Yeah, yeah. It does not have to be that way. I mean, that's when you're building like a million dollar brand. You can build a small brand for your publishing like in a day. You can finish it in a day if you want to do it. So when someone finds your brand, they like have like an image, a story. A story, yeah. Yeah, everything. So you broke that. You broke it down to like four or five steps. I think, yeah, it's four plus one steps. Four plus one. Five. No, no, one is optional. Okay. So four plus one optional one. Yeah, one optional step. So I think it's really easy to build a brand in Kindle publishing. So people just complicated. They think it's too hard. So that's why they don't do it. I say this. No one will watch it and probably think, yeah. You learned this on your own, didn't you? Yeah, yeah. That's right. Yeah, yeah. Yeah, yeah. Just picking up elements here and there. But it's not hard. It's not hard. It's just four steps. Anyone can do it in a day or so. But fucking epic. Yeah, it's exactly, it's epic. And the work, your workload reduces a lot because you don't have to do keyword research. You don't have to rank organically. You don't have to do any of that shit anymore. Is that you have your brand? None of that shit anymore. This is the right way to go about it. Yeah, it's the right way to go about it. And it's not hard to hear this. I'm tired. Yes, yes. It's amazing. Yeah, so it's four steps, four steps only. So starting with the first step, it would be like creating your own brand story. Creating a story. Creating a story that people can relate to. Because like to put in the best way possible, it's like no one's going to watch the Michaels and Prince if you are just wearing ties and have a board behind. Okay, this is the first step to make money. So it's not like you are the only people teaching make money online, but people love you. I mean, that's because it's you are like the 22 year old guys who are just living life and grabbing life with balls. So that's the living life by the ball. Yeah. So that's what people relate to. So why not have that in your books too? Right, so create a story that's relatable. A great story. A great story. That's the foundation. That's the foundation. So have a great story. It's like a keto book. I mean, a weight loss book. It can be like, yeah, I was fat initially and then I went through this. I did this. I did. I failed at this. I went this and I had an up. I had a down. And that's all that came together and that's where I am today. So if you tell an authentic story. Authentic story, yeah. And people can relate to it because they've been through everything that you're going to talk about. Yeah, exactly. So where do you tell the story? I'll get to that in the fourth point. So you need to have the story. Step number one story. Have a story. You're going to get asked to open up a word document right in there. Now you have it and then we'll apply it in different places. Exactly. We'll apply it later on. So you need to have a story. You need to know who you are. You need to know like the perspective you're going in and things like that. So can you say those points again for people? So first point is just have a great story. A brand value, a brand story that people like to see. It's not the make money thing that people love in you. It's your character. So have that brand character. Have people relate to you even if it's a weight loss book. People look at your character more than the value in the book. The value is always the same. Have a diet. Watch your calories do exercise. I mean, why do people buy different people's book? You're talking about the most popular dietist in the world. It's not like they know the best thing. Yeah, exactly. It's the same content but they put it in a different way. They put in their story. They put their relatives. So people buy books for the brand story, not the content. They can get content anywhere. They can just Google things. Yeah, so that's the problem. So you're saying you have to know who you are. You have to know your angle. Angle and have a story and inspiring so that people can relate to you. If it's weight loss, like I told you, I struggled a lot. Now I'm here. Just that. Just a simple story. Okay. I think you're crazy. That's step one. That's step one. Also, within publishing, there's not many brands that are telling stories. It doesn't have to be anything spectacular to stand out. It doesn't have to be spectacular. My story is just like I was here before. I did this. I got here. That's it. It's simple. People love that. It's a journey. Before and after. Yeah, it kind of depends on the niche. No, but yeah. It's not at all, but sure. That's the way to put it. So the second point is to apply the story in everything you do. From the books to your cover, to your description, to everything inside. To the formatting, up till the formatting. So the thing is you just create a person now. So you're doing everything that way. For example, you can see dialogues, like thumbnails. They are all golden color and stuff. That's the person doing it. R's, R thumbnails are fun and fun boy. Yeah, fun and like a young thing. Yeah, exactly. I don't think you're a fuck boy. I don't think so. You're an amazing guy. So that's the thing. Everything you do is based on that. So your cover, your description, everything. Even the format, even the font I select is based on my thing. So it's a little easygoing thing. So it depends on who you are. You need not be easygoing. So if you see the dialogues, even the sales pairs are all good. Like laid out, it's golden color and stuff. You also get the energy. You can feel the energy. I love that. So have a congruent image everywhere. Everywhere. Everywhere. Just for example with the font thing. We use the same font on all of our thumbnails. No, I never use that. I mean, okay. In the thumbnails. Exactly. No, no, no. When people see that font. That's because sometimes. Exactly. In the books too, I don't use Roman and stuff. Everyone has that. I have one specific nice font that I feel looks good. The audio books are not going to be that thing. But still. So everything from the cover, the cover needs to be like, suppose if it's Mikkelsen twins book, it's going to be like all like flashy and paint and the font you do. It's going to be like that. All your books, if you have six books, all the books need to be like that. Okay. Your sales page need to have the same thing. Okay. Maybe you can have a brand color and all that. So all the first step trickles down into this. Getting it. And even the books, don't just get books from the publishing. I mean the company and put it out. Or like audio book and just get it narrated. Okay. Just add a little twist to it. A little of a story to every chapter. That's important. What you just said. Don't just get it from the ghost writer and send it out. Send it out. You have to brand it. Yeah, yeah. Exactly. So that's again just, I would see that's like a guy in the white tie telling you, okay, the first step to make money is do this. I mean, no one's going to watch that. So if you can do that, just, I mean, you don't have to write the whole thing. You know, be a writer just in every chapter, just a small thing. Now if it's about, it's about dieting. You can say, I had, I done this challenge. I done this challenge and it never works. Like challenges never work and things like that. So you can add your stories. Just a small thing. You need not be elaborate, two-page thing. Just a paragraph. Like people are going to relate to a lot more. Just a paragraph. Yeah. They're going to look at that chapter a lot differently if you didn't have that chapter. Yeah. And getting it. So a small thing. Even the covers need to have your branding in it. Okay. Nice. Yeah. It really applies to every single book we have. Every single book. So what we're doing now, we actually just created a 34 book series. Yeah. Now we created a brand without knowing what we were doing. Yeah. And then you just fell from the sky into our life. Yeah. And now you're going to help us apply everything that you've learned into our new 34 book audio book brand. Exactly. So, and I'm excited to see what happens with that. Yeah, yeah. So again, so that's the second step. You got everything right. We got two steps. Two steps. So the third step is to have a lead magnet that people want. Don't just buy a lead magnet on the book. I feel like it. Yeah. I feel like that's super low value. Yeah. A free book like everyone does that. Why do we need to do that? And a lead magnet need not be like a 500 dollar lead magnet. A huge investment. It needs to be something like the, like when people are reading, okay, I want that. It's not like, okay, I don't want it's fine. Just a guy trying to get emails. You have to make them want to give you your email. Yeah. Email. So if it's a diet book, you can just, like I've collected emails with just an Excel sheet. What I did is, I had a table and it's like, suppose it's a diet book, I can have Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and like morning, afternoon, and end, like evening. It's just a small tracker. It's just one sheet. I convert it into PDF. I give it a lead magnet. People want that. I mean, they want that. It's not like a free book. I'm just giving you a free book. You want that. That's different than what anyone else does. It's different. And that's not what other people are doing. This is just an example. Yeah, exactly. So you can have a lot of things. If it's an audio book and like, you can have like audios and different type, or you can give like anything, you can give anything that people, it's valuable for people. Yeah, you just have to make sure it's something that your customer wants. Customers wants. That's the most important. Yeah, that's what they want and offer that to them. Exactly. Because that's how you're going to get the most emails. Exactly. I'm trying to get a word in here. I just want to apply it to ourselves, right? And for us, it's the free audio book, mini course, which to the point, like I think it's an offer that's so good that why wouldn't you take it? Yeah, why wouldn't you take it? You just got to give an email and you get this. You can't take it. Yeah, exactly. I mean, why wouldn't people get that? Exactly. So that was our attack as well. Yeah, yeah, yeah. Create such a good free offer that you cannot say no to. You cannot resist it. Yeah. Have the same thing in the book. Nice. Okay. Yeah, then the first step, I would say that would be the final step before if you're just starting out, build an entire world around your books and your stuff that you have to offer. Build a world. World. Again, to put in your relative, like, if someone subscribes to Mikkelsen Twins, it's not just the videos they watch. They're into an entire new world. Okay. So the crazy shit you do on Instagram. Yeah, so follow us on Instagram as well at Mikkelsen Twins. Yeah, yeah, yeah, exactly. We're doing it right now. We're doing it right now. We're doing it right now. You should be feeding each other. Exactly. We also got Facebook. Yeah, and you got an email list. Yeah, we got an email list and they all need to be congruent with each other. Exactly. Which they are. I will say the Instagram is pretty fun. It's been a really good time. If you want to see personally into our lives, like what our life is in, this fucking sick villa, you got a little sneak peak glimpse at it in the intro, but we live in a fucking sick villa. Yeah. Follow the Instagram as my point. The IG stories are entertaining. Yeah, the stories are amazing. You'll see how addicted we are to food, for example. Yeah. Again, it's just about welcoming people into your world. You know, it's like, they just, they buy one book of yours. They are, you let people in and you close the door. They're not going out. Close the door. Yeah, close the door. You're getting like, you're everywhere. So on YouTube, on email, on Instagram, everywhere, you just invite them to a new world, you know. You give them free content. You give them a support group. You give them a Facebook page you like. You give them an email. Yeah. And again, all those things need to be congruent with the first step, the brand value stuff. Okay. Yeah. That's a fourth step and you can end it there. You just need to end it there. You can end it there. Then you have a brand that's going to grow over time. Exactly. So this is not going to grow over time. Like first step, create a brand story that's going to take like one or two hours. The putting the formatting kindle for your brand is just, I mean, once you get used to it, just, it becomes automatic. What was the second stuff again? To like format everything the same. The kindle books, the cover, and the description, everything should be congruent with the brand. Yeah. Yeah. Right. So that's easy. For example, I was thinking when you said brand and cover, they all have the same style. They all have the same style, you know. If a guy buys this book and under the people also bought, it needs to be a second book. Okay. Okay, I love this book. Maybe I should buy this book and buy this book. And people just buy all the books. So one of the reasons why you make so much money from five books is because you have repeat customers. Yeah, repeat customers. Right. So they're buying this, they're buying that, they're buying this, they're buying that. Like, we've never had that approach in our publishing business. Yeah, exactly. Five books. I could make 10,000 bucks a month, but it's in like 10 times as many books. Yeah, yeah, right, right, right. And 10 times as much of an investment. Investment, yeah. So, yeah, no, this is definitely And this gets a lot more funding, you know. It's more or less the key word is, okay, I'm doing this. Should I rank first? Should I rank second? It's nothing like, it's actual business. You don't have to worry about the small things. It's an actual business. And you feel like you can do it all the way to make money. Yeah, you can do it any niche. Yeah. I mean, the last point, if people look like, if people heard what your brand niche was like, what the fuck? Yeah, how do you hold a brand money out of that? It's so weird. It's not any of the sexy niches at all. Yeah, you've probably never heard the niche. Yeah, it's actually really freaking crazy. Yeah. So, you can do it. Everyone can do that. It's easy, yeah. And the final step is the optional one. That's like, you can do that once the, I mean, you start gaining interaction with the books and you go down and do the things that people are doing, scared of doing, you know. So, the things that take like months together, like creating email lists, having people like blog lists, having YouTube videos and all those things. You don't have to do that in the beginning. Okay. I just started after like a year of just the first four steps. I just started, I just hired a writer and all those video guys. This final step is kind of to take this shit to the next level. To the next level, yeah. That's like, he's that tanker right now. I'm afraid a lot of fuck up. Yeah, you just need these four steps. You don't need the fifth steps. So, you don't need like massive, massive blog content. Yeah, you don't need that. Like crazy email sequences. Yeah, yeah. That's when you reach the level also, Mikkelsen twins, you know. I mean, you're at that level. You don't need for a small book. You just need to get those customers in and build a brand around. You don't have to, I mean, push content out and have like daily vlogs and daily things, you know. That can be done like once you have a lot of people in. Yeah. So that's what people need to do. It's not it's not even hard. Right, what you just said, people build a brand. The thing about fifth step. Yeah, they think you're the fifth step. And you know, that is a little bit of work. But it's way down the line and now we're building like a real massive business. Yeah, exactly. That's when you start building a massive business. So that beyond 10,000 and stuff like that. Yeah, I'm curious now, like, so everything you said, how is it you get so many repeat customers? Like how are they buying one and then going back through, you do have a small email. Yeah, yeah, so email is a small but yeah, but the way you use it is that you're very minimalist with how you use it. Again, it's the four things again. So first thing is like when they buy my book, it's very different from all the other books like it's a keto diet. Instantly, instantly stands out and it's instantly way more memorable than all the other business. Exactly. They like my, they like my brand, not my content. Okay. Content is the same in every book you get. They remember my brand, not the content in that. Getting it. So that makes them look for more the next book. Okay. And they see the same branded books, the 37 and that's when okay. Okay. I can buy that next book too. So what, that first step really is very, very important because it also builds all these other books that don't have this branding aspect. Yeah. They read it and then they forget about it forever. Yeah. But you build a connection and like they can't leave it. Yeah, that's right. So, I didn't know what to say but I tried to play into as if I was doing it on purpose. Anyway, so yeah. I think they're done. Yeah, no, that covers it. Also the camera's about to also die. So we should wrap it up. Yeah. That's how you build a fucking brand in less than 24 hours. Yeah, it's less than 24 hours for sure. So you're not going to have a massive business in less than 24 hours. Yeah. You get the point. That's the foundation. That's the foundation. Okay. I need to look for more things. Like, no, that is all you need. Yeah. That really is all you need to build a foundation of a brand. But you have to do your own work, figuring out what your story is, what your angle is. Yeah. All of that good shit. Right? I mean, that's you. Yeah. Your personality you put on the brand, you don't have to be a new person. Right. Yeah. You just have to know how to express it properly. Yeah, exactly. Can I play your coaching? Or no? Yeah, sure. What's his coaching? He, what's it called, is actually going to do some coaching stuff. Yeah. The first time we want to, yeah, you haven't done that before, right? Yeah, I haven't done that before. But he's doing it for us. There's so much to learn from you. Yeah. It's freaking ridiculous. So, yeah, how do we plug that? Just message me. Right. Okay, there'll be some link in the description. Yeah. So you'll be in the description. We'll put an email where people can email you at. Yes. Nice. Yeah, to talk more. But don't waste his time and just get free shit. Yeah. I'll do that. Okay. Yeah. So, yeah, that's the end of the video. That is, let's, actually, I always like ending with this. I want to, I want to show people where we're at. Oh, magic emoji of the video. Oh, yeah. What is the magic? The Indian flag. The Indian flag. If you watch the end, drop that shit everywhere. This is amazing. Uh-huh. Unicorns. Uh-huh. Bye. All right. Wait, can you put your hand onto the camera? That's how we always end it.