 First of all, I am passionate about music, not only making music, like playing the piano, but also listening to music. And then second, I'm really passionate about data analysis. Anything that has to do with getting insights from large data sets is something that keeps me awake at night. What I found out a couple of years ago is actually that my music tastes radically changed after I started using Spotify. The digitization changes our society tremendously and I look at a specific phenomenon that has taken place in the music industry, namely the transition from buying music to renting music on a subscription, that is online streaming. And I try to understand how the transition to online streaming is impacting the makers of creative content, that is artists, consumers that listen to music, and also the platforms that distribute music. In a recently published study, we can show that especially small artists benefit from the transition to online streaming. But what we also found is that it is really hard for artists to keep fans. By now the research agenda has broadened much and we look at various facets of the digitization such as playlists and how playlists change the discovery of music. Or we're trying to simulate alternative revenue models to understand how the revenues that are being generated on online streaming services can be distributed fairly. The digitization changes our society rapidly. Of many of the innovations that we see, we're not really sure on whether they have a positive impact on society or a negative impact on society. And with my research, I'm trying to get an answer to that very question so that we can live in a better society in let's say 10 years from now.