 Timelessness is like a hyperbole and it's very tricky in nature like it has many connotations to it, many manics to it. So let's see like how it works. So there are some definitions about timelessness like to be resistant to change. So is there anything which can be resistant to change? Timeless work isn't actually an issue of time. It's a principle. It's a certain way not necessarily to be unaffected by change. So as you can see it's saying on the both sides like there is something which can be changed and there is something which is in the position of a quality which doesn't changes over time. So let's take some examples like how it works in the like a product semiotics. So there is one philosopher for Dine and day Sasure. He spoke about semiotics like how semiotics works. So there is something like on the left hand a sign. So how a sign is being conveyed is comes in the like a two terms the signifier divided by the signified like what was being to be like delivered and what actually was received. So one example with this example you can understand over here like on the left hand if you see like the surface personality of the object given like it's green it's round it's an apple it has a leaf but what is the underlying meaning which is being delivered out of this particular object is it's a fruit. Maybe I'm talking about the apple company freshness happy healthy you know. So those are the connotation connotation attached to the given object. So there are two things which are coming out of here like surface personality and the underlying meaning. So how this can be used this was used in one of the examples taken from like a Bulgarian king in from the like a USA semiotics by design. So here the underlying theme taken was you can see over there that's the piece of advertisement in the middle in the yellow background it talks about we have trimmed the fat. So the idea of what they have taken forward into this advertisement is to trim the fat and the literal adoption of that thing over here you can see is shown from that particular product over here which is made up of like a potato deep fried potato. Let's see how this thing is happening over time because that was one of the very literal examples so one very famous painter I'm sure he must be aware of so how does he talking about the persistence of the memory like you may have seen this painting. This is from Salvador Dali so melting away anything which is anything but persistent which is like that means like a fluidic very very amorphous which may change over time. So here the meaning which is coming out of like this painting is a very famous painting is this surrealist mediation. So collapse of the notion of like fixed cosmic order like nothing is like permanent nothing is fixed in the eternity so it's a very contrast contrasting connotation we are getting over here. Okay another example from like Picasso so his own self-portrait as you can see on the left portrait when he was 15 year old he drew himself when he was 25 year old and you can see in the last one. So what is he trying to like convey what's his like ideas behind this own like his own self-portrait that's like a matter of like consideration and discussion let's take this how the same thing can be perceived by the like a users the visualizers. So the famous paintings are lined on the top as you can see like Leonardo painting and the Van Gogh and all but they are like a perception based like adoption by the other famous artists also at the round around at the bottom level you can see. So the Leonardo Vinci's like masterpiece adopted by Fernando Botero in the third one you can see like Van Gogh's chair adopted by like David Hockney. So see the change like how the perception is changing the originality of the like a any like artist or any like for example like designers perception and how it is being delivered to the other person and how he is perceiving. So there is a definite change which is happening over time space and yes this slide is a contemporary slide like in this age particularly we are here into like if you talk about like a product design visual communication graphics apparel fashion font anything blah blah so you are all aware of it. So how the perception is being like a changed in the like today's time. So let me give you some examples over here. This is an example you may have seen this it's a very famous photograph. This was taken during the like a world wars time when the world war was actually over and the soldiers were back to the shores. Okay. So they were meeting their families. So this famous actually shot was taken by in the New York somewhere. Okay. So sources you can see over here. So let's decode like what's happening in this particular like this image. So if you break this like the compositional interpretation of this particular like a photograph so there are like focal points and there is a movement adopted like in this particular like a frozen like moment in the time as you can see the dividing lines over here. So the top horizontal line all of the eyes of the human beings the people standing over there in this square are aligned to this line and the movement the body movement of this particular lady and that man over here who is like a hugging and kissing her is like giving that fluidic moment over here. You guys you can see in this particular slide over here. So there is a line of sight. There is a horizon line and there is a movement line along which all of the eyes are focused. So this is the counter compositional interpretation we are talking about in terms of like a expressive content which is guided by the composition of that particular photograph. Another example from a movie you may have seen a night at the museum. Have you seen any of any of you? Okay. None. So okay you have seen it very nice. So you must be aware of this particular scene from there. So in that particular actually movie those things from the past like which are dead they used to come alive in the middle of the night. Okay. So that was the story from that particular museum from the like US. So this particular painting which you just saw in the like a previous slide is placed in that particular painting that painting also used to come alive at the middle of the night and these guys while roaming around they just entered into the dead time they went behind like this present time and they started interacting with the like those characters which are present in that particular like picture frame. So what happened that the protagonist of that story in the movie he was having a mobile phone as you can see in this particular picture over here and this guy is from that nineteen forty five while a time sorry yeah. So what happened in the like the sequence of the events like the protagonist who was in the present time he left his mobile phone in the hand of the guy who is coming from the nineteen forty five. So this guy was like all astonished oh what the hell is this thing. So if you go back and see this movie you will find a lot of like you know this thing like how products evolve over time and what are the lasting impressions a product can have and how a product can be perceived. For example this is a mic piece of mic I am holding in my hand. What will happen if you give this piece of mic to a stone man. He will throw and hit to somebody because he may think it as a projectile. What will happen if we give this mic to a person who is coming from the future maybe five thousand years later or something like that how he is going to perceive this particular piece of mind. I am sure this will be a kind of a piece of an antique that long ago in the future. So how the annotations of a product be having over a different time. So is there anything like this shot. So the dialogue of this particular person this character over is he hey mister you forgot your own what the heck is this thing. So he was this he was looking at this product with the astonishment. So that was the like a factor like he was not able to comprehend what the hell is this thing. Okay next another lamb I am coming to another this thing like visual social semiotics like a how the visuals of any product or any system we have in the like social setting in the different social settings. So how the concepts objects figures interact in the purposeful ways in order to create intended or applied meaning because behind any particular product we have certain purpose for example like this mobile phone like you just remember the remember the basic phones when we used to buy like 10 years back Nokia phones 1100 series 1200 series there you they used to come with a user manual this thing do we still get that user manual with these current phones Android phones what we have no have you thought of why this is happening there is no user manual given with the latest phones anymore because those phones they had the limited functionality well there are many more regions one of them is they had the limited functionalities so to understand the phone you can have that user manual and that's it from page one to page last the usability of that phone you can understand from end to like start to end it's not the same case with these phones anymore they are evolving every day even with the same phone like we ten of us are exploring in different ways how we are adopting it to our use so it's going very very endless which cannot be bound by a manual so how a product is be having in the social setting how it is interacting with us and how it is growing and we are also growing with us the next one yeah so the science and symbols that allow immediate understanding of any potential or insisted meanings okay who is this guy nice so what setting do you think so just in the change scenario like in the contemporary setting how the appearance of the same personality so again the same same picture the same personality is the same painting which is coming from the past can be interpreted in a very so many different ways today so as we are seeing time is a transforming agent is transforming the functionality the usability the aesthetics the shape size like all of the characteristics of the product so it's a timeline actually taken from a one research paper well it's not all visible here but actually I just kept it to give you this understanding like currently we are in this digital age so how this digital age is particularly shaping the product you know semantics is there anything which can take clue from the like a future so some of the research papers and like analysis they explain a lot of things from the future like how some of the trades are going forward with the design how the some of the trades which are being generated with the help of the human evolution together so how those things are coming so some of these things are like foretold some of the research papers you can refer if somebody is more interested I'll give the details okay one one more interesting example I have taken from like a movie very famous movie you may have seen this movie the gods must be crazy right yeah so one of the fantastic movies of all times I believe so one of the scenes the for those who don't know about this movie in one of the scenes the guy who is flying with that small airplane as you can tie in the top you see accidentally they drop a bottle a empty bottle of and Coca-Cola in the hinterland of like Africa in the middle of like nowhere only nomadic people only like a tribesmen those those people are there and they are totally not aware of the like modern things and products and anything okay so how this bottle one single piece of like glass bottle was interpreted in an alien like a setting was an interesting phenomena to observe in one particular scene this bottle was like picked up by a monkey so what happened key during the like a some of the like a previous like a scenes people used to like fight behind for this particular bottle they were you know in an anguish like what is this alien item from where it has landed over here is it like a godsend they started like you know they kept it in the center and the circle around it they were like focusing thinking they were praying you know they were wondering like all many things they were trying to do and this guy particular here was trying to convince this monkey to give this bottle back because they were fighting because of this bottle so he said if you don't give it to me you are going to enter into fight in your community so he was trying to convince this particular monkey and in the end of this particular seeing this monkey was seems convinced and he give it back also well so some of the more like scenes from that particular like movie with all astonishments and amusement they were just trying to you know like inspect so the point which I'm trying to make over here in on like a different context in an alien like setting how a product is being conceived how a product is being like perceived okay for like whatever like a modern technologies and things we have this may be very very childish this may be very very kiddish for may be a very very smart civilization like if you compare dogs bark on the street do we anytime like pay attention we don't because we perceive the difference of like intelligence between us and the dogs is like immense what will happen to a very very like a smart and intelligent civilization the same ratio applies to them to us and they are not even listening to us may be for them we are at the very very primitive level so it's about that level so if we conceive like those situations like out of the place out of the like context out of the out of the settings so how a design behaves like another shot another maybe a comic take like this nomadic guy he's saying this is an interesting stick did it grow on a tree for like a gun so of course the guy who is familiar about the gun is like all surrender please don't shoot me but that guy who is holding the gun it doesn't know about that gun like it's a gun what it can do again so the product perception like how the product is being perceived by someone who is not familiar okay so time to conclude so how design for like time will timelessness like a be haves over time in terms of it like uses materials form factor finishing anthropometric evolutions and ergonomics size scale and proportion so it is very interesting to see I have taken this example and I have collected all these pictures myself you just see it like a how this particular like a derivation of a particular product which is with us with it which is with the humanity for a very very long time and it is still evolving see the change in the like a material so there are some changes which we can see but at the same time there is some continuation also there are some factors some features which are continuing over time so are those factor belongs to bringing the timelessness in any of the designs so this was actually my point I wanted to make so actually this particular topic is again supported by some researchers from across the world so I have taken one from like a cadence adoption innovation theory over here so how in an design environment individuals and teams person to person like a perception and gaps of the like a cognition are addressed and are like a like a perceived and how we frame the like a design opportunity in this particular like a given scenario so this is one of the very interesting things I have found cognition based design frame or CBD in framework so if anyone of you are like interested to discuss more we can talk later so some more like a schema like a how cognitive functions work together and they evolve a design like a you know a design philosophy a cognition based like approaches to handle a design whether it is a tangible design whether it is a non-tangible design in any of the forms handling with the product handling with the behavior in an given setting so short of time so let's move on well there are various metaphysical models also available to think and develop like this philosophy like long range effects on time like relativity relatively if you see like a constant connection through the effect like causality in constant connection through the like a contingence equivalence or meaning like a synchronicity on the like a timeline but like a space time continuum or indestructible energy so there are like well many polls to discuss more on to this this is one of the very interesting topics which I thought to share with you all so thank you if you have any questions this one so here if you see like a long range effects of the time like it is talking so again this is in relation because time is a like factor which changes things over time right like technology evolution even like our habits environment you know our perception even the meanings of like aesthetics what are the factors of aesthetics we are like a perceiving like just imagining some sorts from the like a period of like baruch so the kind of like a aesthetics belonging to the period of like baruch to the like modern period to the most post-modern period to the contemporary and maybe which the times which are going to come so the aesthetic is the same but the traits of aesthetics are changing over time correct if I see like if I take any example from like a baruch or baruch or Victorian era so you cannot find a single like surface which has like no detail you take example of like from architecture fashion garments even like a book a typography anything so there is so much elaborate with too much of decoration in all so this actually particular this slide actually this is taken from a research paper junk 1952 so it talks about like how the relatively like progression happens over time in the terms of like aesthetics and how the products are also getting evolved in consigns with that but still there are some like distinctions but there are some qualities which are inherent and which are still going with us like the remember that the slide of like I showed that water bottles over there so in all of them in the design language you can see the contour the form the shape the size the proportion it is still going on so there are some traits which are going over the time along with us there are some traits which are dropping dropping dropping in like particular like timeframes so this is very interesting to see