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Webroot Secures Sales by Leveraging Their Brand Advocates

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Published on Jan 6, 2012

Diane Beaudet, VP of Global Marketing Programs for Webroot, an online protection software company, discusses the power of Brand Advocates. Webroot has created a brand army of 10,000 Advocates (and growing) who have written over 6,000 reviews. In one quarter, sales increased by 200% due to Advocate-generated reviews that were published on Amazon.

Learn more at http://www.zuberance.com

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