 Rhaid, yma yma, yng Nghymru Sgolwyr Faglwyr. Rwy'n gweithio i gen 3 gynllunol. Rydyn ni'n ddweud â'r PXG ar y gallu'r gyda'r gwir. Bradd Shwigert, rydyn ni'n gweithio i'r lluniau? Rydyn ni'n gweithio. Rydyn ni'n gweithio i'r gweithio, ac Mike Nicolette. Rydyn ni. Yn gweithio i gen 3, oedd ymddi'r gweithio'r ysgrifennu, roeddwn yn ddweud ar gyfermaid yng Nghymru? Dw i'n dda i ni yw y llwyddo? A'r dda, unrhyw o'r llaw. Dyma? Dyma, dwi'n golygu. Felly, wrth gwrs y golygu, fe fyddwch am gyfnodd mae'r golygu yn gyfnodd a rydyn ni'n gweithio'r golygu a gweld â'r golygu perffesiwnol. Felly, rydyn ni'n gweithio'r gweithio i ddweud o'r gwyngoedd a'r gweithio. Felly, mae'n gweithio. Mae'r golygu yn y rhan o'r maes yn y dda i fynd. But I played in mine, and he actually attended class for his so, anyway so that kind of was a little bit of my background, my playing history. And you know my golf game kinda went south and I decided to come west. I was able to take a job with a golf equipment manufacturer here in Phoenix. I worked in that company for about 23 years. ac rydyn ni'n gwybod i'r rôl, ond o'r 5 o 6 sy'n dweud i'r gweithio'r llunio ar y llunio. Rydyn ni'n gweithio'r meddyl iawn i'r cadw systyn. Rydyn ni'n gweithio'r hynny, iddyn ni'n cymdeithasol? Rydyn ni'n gweithio'r meddwl gwahanol yn ddechrau. Rydyn ni'n gweithio'r meddwl gwahanol. Rydyn ni'n gweithio'r meddwl gwahanol yn y gwaith o'r gwybeth. Rydyn ni'n gweithio'r meddwl gwahanol, i'r meddwl gwahanol. Rydyn ni fydd yn gweithio'r meddwl gwahanol. Rydyn ni'n gweithio'r meddwl gwahanol, i'r droi ddiwed ailigwaint. Wyn i'r meddwl gwahanol pokifol a fil oed peolwyr. Rydyn ni'n gweithio'r meddwl gwahanol, a pofwyd alawfull i'r dod dun. Rydyn ni'n gweithio gwahanol, i'r meddwl gwahanol ond o'r w Without Gauwnaeth. Rydyn ni'n iais ei ziw ffordd wedi nodypus mas y same. Rwy'n meddwl, cyfnodd y llwyl yn y ddim yn fwy gweithio'n gwneud, mae'n gwneud i'n mynd i'r drwyddon. Ond maen nhw, rwy'n meddwl yma 23 yma, a rwy'n meddwl allan hanes bob yn ddefnyddio ar 6 ymlaen. A'r rwy'n meddwl yma yn y fwy gweithio. Rwy'n meddwl i'r ddechrau. Ydw i wedi gweld yn y cyfrifio'r ysgrifennu ymlaen, ac rwy'n meddwl i'r gwneud i'r ysgrifennu, a'r rhaglenwyr yn ymdod yn gynyddoedd fel ddweud. Felly rym ar ymdyn nhw'n ddwy'n ymddangos yw'n gyfer y ddigonol mewn gwaith mewn falch. Mae'r bwysig ar hyn yn y ddweud maen nhw'n ddweud mwy ymdyn nhw ymdyn nhw'n ddechrau. Yn ymddangos gwrthoedd yn ddweud o'r ysgrifennu fyddfa'n gweithio'n gweithio'n gweithio'n gweithio'n ddweud i ddweud. dwi'n gweld i'n ddim eisiau bod y dwyloedd y gweithio'n dweud i gael y gallwn arall. Roeddwn i'n dweud i'r gael yng Nghaelg. Roeddwn i'n dweud i'r gael gael yng Nghaelg. Roeddwn i'n dweud i'r gael yng nghymru i gael yr adeiladol. Felly, rydyn ni'n gweithio i'r ddiweddol, rydyn ni'n gweithio i'r gael ar y dweud. I'r dweud, ydw i'n gweithio i'r dweud i'r dweud. Fy fydd efallai'n iddo. I started out as a designer there right out of school and there was a lot of opportunity and jumped in and worked my way up and ended up becoming the director of engineering and running the overall engineering department there and left together at the mic to start PXG about six years ago. Dwi'n gynnig o'ch bydd yn ysgol chwarae o'ch bydd yma ydw i mi? Gais e'n gynnig o'r yllun o'r gyllid yma, gynnig o'ch bydd ymlaen. O'ch bydd yn oed i'n mynd i'n fDERFF, rhywbeth'n mynd yn lliwfio ac wedi'u'i gofynu, yn ddw'i fi'n amser wneud y gallwn hynny ymlaen. E'r hyffordd digwydd fan y Cymraisi i fi wedi'i teithio i gael cain i'n fyd. Felly, rydyn ni wedi'i gael i'n mynd i'n byd hyn ymlaen i mi, Cymru. I said, look, Bob, I'm a guy who knows who I am, and I know who I'm not. I can't do this. I'm not an engineer. I'm a good designer, but I'm not an engineer. I said, but I know a guy who is your guy. And he said, who's that? And I said, my boss, and he goes, you want to bring your boss over here? I was like, yeah. I said, and I'm not saying this with any pretense. I said, Brad's probably the most valuable guy in our industry. I said, number one, I said, he's a degreed engineer, so he knows all the technical aspects of designing a golf club. I said, but he's been managing a department of over 70 people and bringing all these products to the market. Not only in engineering, but he was in charge of our R&D department. He was in charge of our analysis and testing. I said, he's got a master's in business. I said, but he's a forward thinking guy. And I said, he's probably the most valuable guy in the golf industry is relative to designing equipment. That's some high-phrase. I'm not saying that because if Brad's not hearing, I'm going to say the same thing. I've been around a lot of people and a lot of the guys that are at the high levels in different companies. And they don't all bring to the table what Brad brings. High praise, Brad. So you meet Bob, he persuades you to come over as they understand that there's no timescale, there's no limitation on budget. Is that the engineer's dream? Yeah, that was definitely one of the reasons that we decided to take the opportunity. When, as Mike said, when you first met and talked with Bob, you actually tried to talk him out of it. And then Bob's a pretty persuasive guy, didn't want to take no for an answer. And one of the things that attracted us was just the blue sky opportunity. The idea to build something from the ground up and do it in a way that was different than everybody else in the marketplace. We love golf and we love what we're doing and our former company was a great company. But many of the current manufacturers that existed, it became a little bit of a repetitive story. It's like, hey, you have a launch, you know when the launch is. And you kind of back everything out from a schedule standpoint. You target it from a marketing standpoint where you want to position the product. So you have very stringent cost targets. So you're injuring everything like in within very stringent constraints. And the idea that Bob kind of put to us is like, what if you had no constraints? There was no time limits. We just really worked on trying to create the very best possible product we could. We figured out what it costs and then we decided how much we were going to charge for it. So it was a very different strategy. And to this day it's still the way we operate. We don't have, in my old life, I used to be on a committee. That would set what we call a five-year product plan. And we'd set all that stuff. Now we don't really have any of that. We just start developing concepts and ideas and trying to develop it. And when we get them to a point that we think they're ready to take into a commercial product, then we put a little bit of planning into it and try to bring it to market. And one of the things I would like to say though too is the idea of no time constraints doesn't mean that we're just not working. In fact, we work our tail off. We're going as fast as we possibly can the idea. But the thing is we're not going to bring something to the market that's not ready. It's good to hear from a consumer perspective isn't it? They want to see rather than just putting product on the shelf, it's something when change happens and we'll talk about change. And that's something that we're really proud of in Gen 3. I think Mike and I are both very proud of our accomplishments that we've done with PHG so far. The technology that we've introduced has really changed the marketplace. And it wasn't just our ideas. Either Bob had a big play in what we came up with. In fact, if you go back to the beginning of our very first iron, he was the one that set a lot of the concept or a lot of the strategic direction on what we were trying to achieve with that design. He gave us some guidelines. He's like, I want something that looks like a blade, but is more forgiving than a cavity back. It goes longer than everything else that's on the marketplace. Feels better than anything I've ever hit before. Looks amazing, distinctive, sexy. All these things. I always tell people all the time if he just said, hey, just go design the best club you can. I don't know if we would have ended up where we were. It was because of his vision of what he thought would make a really good golf club that definitely had a role in what we tried to do. Last question on your history with the company. Five years ago, six years ago, first day in the office, list of priorities, where did the whole start? What was the first point of start? I just told the story. He goes, look, I want you guys to focus on irons first. He goes, this is what I would like to see in the iron. He listed off those things that I already talked about. He wanted it to look like a blade. He had always played blades, but he loved the look of them. He loved the feel of them. Like many of us, he needed a bit more forgiveness. He goes, I want something that looks like a blade, but is more forgiving than a cavity back. I went, whoa, Bob, hang on a minute. I said, those are polar opposites. What did you say? He goes, your job, brother, not mine. We left the room and I immediately remember walking out of the room and I told Michael, we're going to make it look like a blade, but be more forgiving than a cavity background to make it hollow. Because we got to get the mass out of the middle. I go, but the problem is generally when you hollow stuff out, it feels bad and he wants it to feel better than anything else. So that's going to be the challenge. It's like, how do we make it achieve all those things? A distance product, very forgiving and still feel amazing. With our Gen 1 product, that's what we were focused on initially. We hollowed it out, we got some pretty good performance, but it didn't feel very good. That was the initial, how do we make this feel better? We came up with filling the cavity with the TPE material all the way up, so it's under compression. It created a very unique feel. All it took was one shot and it felt completely different than anything else you've ever hit before. That's what put us on the map as we progressed and we came out with Gen 2. We did all kinds of research and many, many, many prototypes to try to figure out how do we make it better. We did a lot of focus with materials on the outside of the clubs, structure, design, and we didn't find a lot of fruit. What we realized is that some of the performance gains that we were going to get, we had to focus on the inside of the club. We changed it in Gen 2. We came out with our Core 2 material, which was an improvement, but as we continued to focus on materials and polymers and learn a lot more about the behavior of polymers, then we figured out a way to make it even better. That's where we are now with Gen 3. We have what we're calling our impact reactor, which is powered by our extreme dual core technology. We've taken a little bit of almost like golf ball style construction and put it inside of the golf club. We have this really soft, extremely high-COR core material that when you hit it, it loads and instead of absorbing or taking away energy, it acts more like a super ball and it just stores and then rebounds that energy back in the golf ball. It allows the face to move a bit more. Our face is 58,000. It's an extremely thin face. We've also added a cut out around the perimeter of the face geometry to really activate the face. We get this whole system to load and store that potential energy and then rebound it back into the golf ball. In order to support that structure, we actually have a secondary layer of material that's a little bit stronger material that's on the outside directly behind the face. All the materials work together to provide the strength that we need along with the flex and the potential energy rebound back into the golf ball. The thinner the face, the more flexibility that's needed. You've got to be able to store the energy and then rebound it back into the golf ball. We've got that in Gen 3. Mike, why don't you show them a little bit of the progression of the materials? Sure. This is our TPE material. This was Gen 1 material. The main idea here was to try to dampen vibration in the clubhead. We found a material that really dampens vibration. If you drop it, you can see that there's really not much rebound in that material. The material itself is absorbing the energy, but it's also absorbing the sound and gave us a really unique feel. When we went to Gen 2, we started to look to getting more ball speed and we went with a different material. There's a much higher COR. If we drop this, you'll notice that it rebounds significantly higher, but also it has a firmer sound. Now, if we go to our Gen 3 material, this is an extremely high COR material, but you'll notice that it's very quiet and very good rebound. Here's the difference of Gen 2 and Gen 3. That's what we're seeing when the ball comes off the base of the club. It's amazing the performance benefit that this gives us. It's fantastic. If you look at the cross-section here, you can see what we were talking about with the dual core technology. This material right here, this black material, that Mike was just showing, and then we have our higher strength polymer material that sits in the front portion. This works together to provide the strength that you need along with the rebound velocity that you want. How does that impact the forgiveness across the club base? That's one of the things that we've developed into our products. I think it's actually one of the side benefits that our clubs create because of the way that we create that structure and we provide support to the overall phase structure. In my past life, we always just used to look at inertia. Inertia definitely has a role in the higher MOI that you make the golf club. You reduce the twisting loss in her hits. That's one way to make the club play more forgiving. That's why our XP model and our P model are more forgiving than our T model. One of the things that all of our products share is this technology inside the club which helps kind of offset also some of the mishit geometry that you get. When we first started talking about the sweet spot the size of Texas and those things, it's because we really saw and we continue to see a higher level of forgiveness on off-center hits than what you would normally expect from a club that has that level of inertia. The technology not only helps maximise the speed off the center but it creates a very consistent performance across the entire phase. Which is what was average golfers, wasn't it? That's the hell we do. We hear it all the time and it's like I hit that way out on the tone and it's still going on. That was a big deal, isn't it? I get to try these clubs in about an hour's time. What are your thoughts on what am I going to leave feeling? What's the one override that you would expect? Hopefully you'll notice something in the very first hit. It's something that feels totally unique and different than anything you've hit before. For me, when I talk to people I'm always like when I fell in love with the game of golf it wasn't necessarily because I was trying to shoot a super low score when I fell in love with the game. It was because that impact sensation that you get when you hit it, a ball, solid, you're like wow that's really fun. At the end of the day that's one of the things I'm really proud about that we do in our irons. To be quite frank many of our competitors have lost that piece of it but not to talk about the competition. I hear them all the time, you hit these shots and they sound terrible. Golf is supposed to be fun. You're supposed to enjoy that impact experience not go wow that hurt my ears or wow that felt planky or whatever. Hopefully that's the first thing that you take away is that you hit it and you're like wow that felt amazing. I think the next thing that you'll see is incredibly fast ball speeds and really long distance and you know find it as we talked about easy to hit. I look forward to it but I can't wait to try it. I am sure you're going to find more distance. 100% confident. I mean for myself personally Gen 2 to Gen 3 I'm picking up with the P iron probably 6 to 7 yards with the XP iron I'm hitting almost 20 yards further. It is crazy. We did some things with the XP obviously all the clubs have the technology that we've already talked about with the impact reactor core and with the XP we made that as large as possible to get as much energy out of it as possible but then we've also done some things with a lot of testing and working with players to really optimize the specs to try to help those players that maybe lost a few yards over the years and so we've instructed our fitters and we have a wide array of shaft options and we've really optimized it to provide some lighter weight options where they can go a little bit lighter in weight slightly longer in length we've strengthened the specs a little bit on those clubs but the goal throughout all three sets was to maintain the same max height so even though you have a little bit stronger loss we maintain the same max height and like Mike said those XP they deliver explosive distance it's a lot of fun the 7 iron I look forward to it, I can't wait because this is the first time I've seen them as well on the table just now and they look fantastic but that will come in the separate review coming shortly and again just a similar question really a lot of my audience have maybe not tried PXG clubs what do you think it impressed them again a sort of answer really that we've just had they've never tried them, there's often they're scared to try on them sometimes I think and what will be the things we encouraged them to have a go look I know that the price sets people back right out of the box but if you can get over the price it's one of these things that when you buy a set of clubs you're probably going to have them for four to six years if you start to think about what it costs per year to play this set of clubs if you want to play the best golf club on the face of the earth you need to try PXGs because the experience of that impact Brad alluded to earlier it's like nothing else that lives out there so I would say give the clubs a try you are going to love them if you can get over the initial shock factor of the price I guess it's probably driving a Lamborghini when you look at it it's not going to happen for most people it is not going to happen but if you got in and drove one you go I really want this but the thing I would say and I think about all the time for many of us out there golf is a passion and it's something that we spend so much time doing and if you think about the way that it helps improve and enjoy the experience and you think about like Mike said you can have them for many many years and you start to think about the cost per round it starts to become a little bit easier right that's gen 3 just a quick one on the governing bodies and limitations in terms of technology how much room have we got to move things forward over the years is it still going to play with one of the things every time we develop a new product we are always like wow what are we going to do next and somehow we continue to find a way to make product better in this particular case we made a huge jump in my opinion from gen 2 to gen 3 now we've really created a problem for ourselves so I don't have the answer for you right now I'm just hopeful that we'll figure out a way maybe shouldn't have asked that question and what denotes the sort of perfect golf club is there a scientific formula that you work towards or is it... well I mean at the end of the day a club needs to do a few things it... assuming that you're playing by the rule I mean you could have a club where you could make any swing and the shot came up that's not really golf golf requires some level of skill so if we're going to say we're going to abide by the traditions of golf and that you have to we're trying to make it a little bit easier but you still have to have some level of skill to play it so with that parameter I would say you want a club that feels amazing and gives you the most amount of distance as possible and the greatest amount of forgiveness as possible and you know... wait let me sum it up for you again let me show you PXG ok last few questions so my thing is I make content for youtube and one of the comments that is frequently made is the critics if you like will say that clubs are no different now than they were 10 years ago let's say as engineers knowing what you know what you think of that state clubs are very different than they were 10 years ago and that's even just a few years ago the whole industry is kind of shifting towards in the iron category for example more hollow body products and trying to activate the face and get more speed out of the irons many many years ago it was very popular to just make these cavity back products that were just trying to focus just on inertia and get the mass of the perimeter and why they still exist I think we have had a big impact in the industry looking at different ways of designing irons and kind of pushing the technology forward so that now most of the high performance products are all hollow body you get actually better inertia characteristics because you're getting the mass all the way to the perimeters and you're also able to create a structure that delivers higher speeds and better performance into the golf ball one of the drawbacks is that other hollow body products that don't have the same type of technology as we have is that you can get good performance out of the centers but you start to get a lot of variation as you miss it across the face and we talked about it earlier that's one of the beauties of our technology is that you get a more consistent performance across the entire face so sort of front to back dispersions and things that are perhaps lacking in other clubs that we've seen isn't it really that's fantastic literally last two questions coolest thing about working at PXG the coolest thing about working at PXG was the best thing about working at it just the whole brand itself it's just PXG is cool the logo is cool hanging out with Bob is cool if you walk into our facility it's just state of the art everywhere you go the whole thing is cool I arrived here yesterday and it's mind blowing it really is mind blowing the whole thing took me literally takes your breath away in terms of all of the place again I was friends with Bob before going to work with him and it's been an honor to work with him because he pulls out the best of you now at times you want to go home and hit your hand with a hammer or something because he's pretty demanding in what his expectations are but he really pulls the best out of you and he knows how to get the best out of his people I missed that question earlier on when we were talking about the PXG thing he seems a very inspirational character to be around one of the reasons I came to work for him is because of his story it's kind of an incredible story self made and went from as he would say failing the fifth grade to becoming a self made billionaire he had some pretty big moments in his life where he had some lasting effects obviously going through the Marines and going through Vietnam and some pretty traumatic experiences but after that he gives the credit to the Marine Corps for changing him and he came back with a different mindset and he worked his way through school and actually graduated with honors and one of the things I think is amazing is just he was an accountant he got his degree in accounting and he was working and most people will go through life work as an accountant and it's a good job and it's a great thing but he took the extra step and he taught himself how to program and he started writing accounting software because that's what he knew about and he did it on his own time in his basement so just he worked his tail off to get to where he's at nobody just came along and just gave him anything he worked it all himself and I like to think that and I know Mike is extremely hard work I am as well and as you say it's an inspiration to be around somebody like that that knows and one of the reasons as Mike says he pulls the best out of people because he didn't get where he was at by anything easy he knew he had a short time so sometimes it takes a lot of hard work to get to where you want to get to fantastic last one is it helpful or is it the Holy Grail is it we just keep on pushing forward well you know I like to think from my own job security that we're never going to get there this might be as close as we're going to get this might be as close as we're going to get absolutely fantastic it was a pleasure to talk to both of you thank you very much and like I said I can't wait to go and give these things a hit in the next hour so thank you for watching comments down below and I'll see you all very very soon thank you really enjoyed that