 Let me just say this to all of you, what human beings want is to be seen. People want to feel seen and heard and understood. You all know, don't you? When you deal with a business and you feel that they were rude, ignorant, impatient and distracted. You think to yourself that was not a good customer experience. I don't think I'm going to shot there by from them anymore. Businesses that are thriving in the world understand what I just said. And from the person that answers the phone to the CEO, they know that people want to have a good experience, which means that they want to feel seen. People feel seen when you are intentionally present in your communication with them.