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Published on Sep 6, 2016
Customized pill boxes are a popular type of promotional item. These boxes are used every day, giving considerable exposure to your brand - exactly what you want from a promotional gift. But pill containers are not necessarily useful for every type of business. Unlike other types of promotional items, imprinted pill containers have a very specific target market, so they are not meant to be used by just anyone. Here are some examples of businesses that can use customized pill boxes. • Doctor's Offices and Hospitals Doctors and Hospitals represent the best distributors of giveaway items. They handle clients that have a specific need for these items, and are the most likely to benefit from marketing to the targeted group. It is often difficult to promote to a company's ideal customer, but since those that are using pills with regularity are often in need of medical services, these customized pill boxes become a much more valuable marketing tool. • Pharmacies Pharmacies have a very similar target market. Pharmacies are less likely to benefit from giving these items out to non-customers, since those that are not currently using pills regularly are unlikely to keep the pill containers on hand. But pill containers are an outstanding tool for current customers. Anyone that comes to the pharmacy to pick up medication will be in need of a box for pills to carry with them to work and home, and handing them one of these giveaway promotions when they pick up their medication is a great way to improve customer satisfaction and loyalty. • Nutritionalists and Herbal Supplement Suppliers There has been a considerable increase in the number of people that use herbal and nutritional supplements in recent years, which means an increased need for qualified nutritionalists to help them choose the right pills. If you work within this type of field, now is the time to start marketing and building your brand, and imprinted containers are a great way to start. Your Target Market While the above three businesses are the most likely candidates to benefit from customized pill boxes, the key is not the business itself but the market you cater to. If your market is primarily men and women of an age where using pill boxes is more common, giveaways represent a great marketing tool that can help your business thrive. If this sounds like something you want to integrate into your business, make sure you create a clear plan before investing in anything. A well planned marketing strategy will make your giveaways much more effective.