 Live from Las Vegas, Nevada, it's The Cube at HP Discover 2014, brought to you by HP. Okay, welcome back everyone here live, here in Las Vegas for HP Discover 2014. It's going to say HP OpenStack 2014, because we're going to talk about OpenStack. I'm John Furrier, this is The Cube. Our next guest is Lisa Marie Namphee and Bill Franklin, who's been a VP of Engineering doing strategy, doing a lot of OpenStack thought leadership, a lot of engineering kind of work going on at HP. Welcome to The Cube, guys. Thank you, so good to be here. Your first time, Bill's been on before, we've interviewed you multiple times. First question I want to ask you guys, HP Cloud, the party last night was fantastic. Did you have a good time? It was a great time, lots of customers there, lots of HP people there, lots of really leading industry people like yourself there, John. We had a lot of fun, absolutely you did too. And then Dave Vellante showed up. It was a good time, but I'm impressed with the talent that's put together. So we were coming there early this morning. The team has significantly grown at many levels. What are the highlights? Share with the folks out there real quick, Lisa, on what's going on in terms of the team, the new additions to the roster, some key moves you guys have made. Give us the updates. Yeah, so we've got some heavy weights on the team, some of your old friends like Sargillie, of course, and still one of the leaders of our business unit, but we also brought in Bill Hils, who I believe you met and we had on theCUBE yesterday. And so we got Bill from Microsoft. He was one of the key players behind Azure. We also brought in Zane Adams who run the business, the biz dev side of things, also from Microsoft. And we brought in Kerry Bailey and Bobby Patrick. Yes, on the sales and marketing side, two more big heavy weights in cloud and a lot of talent, as you said. Great recruiting. So what's going to happen? How's that ball going to move down the field? Obviously this foundation we were coming in and saw it many times. Foundation's been set, you're hanging the iron to put the analogy of a skyscraper together. What's going on, Bill, give us a taste of the key things that are happening quickly. Yeah, so as you saw yesterday, both at the party in terms of the people we got there, we've also really built out the engineering organization. So OpenStack, big open source community, lots of different key projects. Five of the main project technical leads for OpenStack now work for HP. We've got a large amount of engineers. So what we did in early Mays, we rolled out our HP Helion OpenStack Community Edition and HP Helion OpenStack for the enterprise. These are two of the key distributions for companies who want to stand up. Hybrid clouds, private, managed, public. So we've been rolling that out. The other thing is one of the things that's been a barrier for adoption of OpenStack in the enterprise is concerns about the patent control aspect. So just as we did with indemnifying Linux. I'm explaining what that means before we get to that defined patent control. Individuals who basically sue companies that are using either open source or proprietary technology saying that they want to assert or write to a patent that they believe you're infringing on. So if I'm a developer, I'd build some kick-ass, bad-ass app on the cloud and I use potentially what looks like a patent. I might not have deep pockets, I could be sued. And what you're saying by a patent control and you guys are doing something to help me the developer, what is that? More importantly, where we're doing it is around people who are standing up the infrastructure that's based on open source. So we don't want any of our customers to feel that by choosing to use OpenStack, they might be sued at a later date by a patent control. So just as we had indemnified Linux 15 years ago, we're doing exactly the same thing now. It's good stabilization, get some stability and comfort to people. We want people to be comfortable with adopting this new style of IT as rapidly as possible. So we're taking that barrier. That talks about trust. So one of the things we were talking to your guys earlier on the social side who have done an amazing job organically in the community, you guys are winning in the developer community. And when I talk to developers, certainly in the consumer side, they love Amazon and Google's getting their attention. They kind of trust them, even though that, you know, it's a vendor. But when they look at HP and IBM, they go, I don't trust those guys. They're big, the big company, they're going to suck me in and put their own proprietary agenda. That's kind of a perception, not necessarily against HP, it's a global perception. How do you guys win? Because you're winning right now in the market with OpenStack. Doing well. How do you extend that and just steamroll over that perception to the developers out there? What's that message? Distribution, certainly indemnification helps. Bill, talk about that dynamic and what you offer for that trust. Yeah, I mean, I'll start and then I'll let Bill finish that. And if you have been to any of our sessions here at Discover, it's all about open, open, open. I think every single presenter had slides on talking about OpenStack, talking about OpenStack, talking about Cloud Foundry. We could talk a little bit about our crowd chat yesterday. We had a lot of fun with that with Cloud Foundry to hooking in the Cloud Foundry summit as well. It's all about open. We've built our foundation on OpenStack technology. We're going up the stack with Cloud Foundry and we believe it has to be open, it has to be based on open standards. And of course we do protect our customers. That's what the indemnification is all about. What we've done is we've made OpenStack easier. We've made it enterprise grade or commercial grade so that our customers can actually use it because they don't have 1,200 developers to try to figure all of this stuff out. So we've taken all the power of OpenStack and then we've made it easier for our customers to use. I think the other thing, John, is the way we're building a lot of the things for the new style of IT, we're doing it entirely out in the open but we're also heavily engaged in the community. So you see us at places like OpenStack meetups around the world, at the Cloud Foundry summit. We've presented lots and lots of stuff at the OpenStack summits. So unlike maybe how we did previous revolutions of computing, we're actively involved in building this stuff in a collaborative environment. And I think that breaks down that barrier of distrust that you were alluding to before. And also the enterprise is a hot area right now where there's demand, right? And the consumer cloud of Amazon will win there because the developers are comfortable, it's comfortable for them. But it's a really different development framework in the enterprise. And Bill, you have experience going back to your Sundays, managing engineers and developers. What can you draw from that to share some data around the enterprise developer environment? What should it look like? Because developers can get good distribution with OpenStack in the enterprise. What's this enterprise developer environment? And how is it different from, say, straight up consumer? Well, it's starting, it's a great question. It's starting to shift and change inside the enterprise. I mean, years ago in the client server world it was very much a waterfall development aspect inside the enterprise. And the same development tooling that IT vendors use and ISVs are using, Agile and Git and Garrett and those types of repositories and the DevOps sort of development model for bringing software as a service and cloud apps up. You're seeing enterprises begin to adopt that same set of methodologies. And the great thing for us is we're able to take all the tools we've built to help enable OpenStack like continuous integration and deployment and others and package that up and roll it out to the people who are trying to build things inside their enterprise to live that same sort of developer eco-life cycle. Well, I want to get in and talk about the little book that you guys wrote here, Lisa Marie, that's fantastic. Show the book, OpenStack technology, breaking the barriers, it's a quick study guide to get up and running with the enterprise. What's the book about? This book is about, it goes through a couple of different phases. It's, you know, there's a chapter called Why Cloud. So it starts at that level, Why OpenStack. So one of the things I wanted to do, we get a lot of questions about, you know, what does OpenStack mean to HP, but then also what does HP mean to OpenStack? And as Bill alluded to, we do a lot in the OpenStack community, and we have a lot of, you know, I checked with Stacklytics yesterday, we're number one in Commits for Juno, as of yesterday, we're always in the top five. We really, really believe in OpenStack, but we believe in making OpenStack as good as it can be, and then also incorporating that technology into what we do at HP. So the book kind of goes through all of that, and then of course we just released our product, HP Healing on OpenStack, so the last couple of chapters talk about what is HP Healing on OpenStack, and what does that mean also to HP? Awesome, Bill, I know you got to get an airplane, but I want to get a couple of questions in for you at the end of the segment, is, what has been the most surprising thing to you around OpenStack and HP's continuing role in it, both within HP and outside of HP, some of the big surprises that have been really interesting to you. So the first one is just the mammoth rapid adoption of OpenStack, it's in many ways one of the largest growing open source projects we've seen in the history of open source in quite a while. And HP through Meg's leadership is really transforming as a company, and our engagement inside a community like OpenStack now is so much more rich than it might have been two, three years ago. So it's a very, very active that way. I think the other thing that's just astounded me, particularly here at this Discover event, is how much our customers worldwide, want to understand about hybrid cloud and how what we're doing with OpenStack in the community in general will enable them to do that. Because most of the big enterprises, they understand the need for public cloud, but they really feel for them, it's going to be a hybrid solution. And how we use OpenStack across private, public and managed, fits with the way that they're thinking. And that's really exciting for me. And I think it's going to be fun times in, not only the OpenStack world, but in what HP's doing with cloud. Certainly the serviceability is a big part of that. Security and serviceability, orchestration, these are like hard problems. I mean, sorry I was pointing them out in our last, in his interview. Do you feel we're going to get around to getting those things buttoned up? I mean, you guys are bringing a lot to the table. Are you guys, is the community moving fast enough? What are you guys bringing to the table? Are you bringing new stuff to the table? Yeah, so some of the things are we run, we run one of the big production grade OpenStack public clouds. And we take a lot of our experience of running that public cloud and the fact that we have many of our enterprise customers who burst to that public cloud. And the things that we do around security there, bringing that into both the OpenStack community, but also using our practices around how we run the public cloud to deliver it. So we've done a lot of work in security, a lot of work in orchestration, a lot of work in this, in the places that will let companies adopt this quicker and faster. So whenever I come to an HP Discover, this is now our fifth year covering HP Discover, you know, both on a global level. We're glad you're here. And we're going to work with you guys with the VM world and things of that nature and other collaborative things, especially the cloud, crowd chat, what I'm super excited about. But I always look for things like I have an agenda, I want to go sniff out some new territory where the things that HP isn't telling me, right? You know, asking questions, probing, and one of them was developer strategy. And you know, I was commenting on the intro this morning that given all the transformation stuff and the ship moving out of the way from the icebergs into the warm waters of a growth, the openness is clearly HP thing, the open source, the open stack is phenomenal, the software groups getting their act together. And the developer opportunity is massive. If HP can win the developer market as a productive part of the ecosystem in the enterprise and in the cloud, it creates great opportunity for the marketplace and HP. But I can't find who at HP I have to talk to. Who's working on this? Who at HP, you can't find, it's not clear to me like, who at HP do I talk to to saying, hey, I want to know what your plans are with developers? Is there one person? Is it still spread out amongst groups? Who do I talk to? So I would say there's three people and but it's not spread out in the aspect of that way. Martin Fink who's the overall CTO for HP is very interested in developer. And if you heard his talk yesterday around the machine and the new OS he's building in that space, he's very interested in what the development stack looks like in that space. HP has thousands, tens of thousands of software developers. And the software development internally, and the software development that we provide for them comes out of Ramon Baez's organization, Central IS HP IT. And then the third one is actually the CTO of software who Lisa works closely with when she was in HP software, Jerome Labat. Jerome is very focused on the developer's sort of life cycle, the continuous development aspect and the way that developers deploy what they build. So Jerome looks at how they build it, how they deploy it. Ramon is concerned about the tools that our developer community uses and making them the best that they can be and looking at what he can do to bring those tools out to the market so not only HP can use them, and Martin's concerned about it because he's building the next platform for tomorrow on the machine that you heard about. But you guys are also winning with development. You've earned through OpenStacks and Mamie, Monty, Taylor, Eileen, we interviewed at OpenStack. I mean, you guys are through your own efforts having gratiated in and won the hearts and minds in the OpenStack community. So, you know, that's a significant opportunity. Who's doing that? And I think if I could understand your question a little further, we are very focused on the developer community. We have built a developer platform that we announced last month and then more features yesterday, the HP development platform, HP Helion developer platform based on Cloud Foundry. And we're very active in, the name I mentioned, Zane Adam, he is very active in reaching the developer community. We, Bobby Patrick, my manager, we work very closely with Zane's team to try to figure out how we're going to go that last mile and get those developers to develop on our platform. And we've made it easy for them to do so. Fun. Awesome. And as, yep, and you can, you know, we'll do more crowd chats with them. We have a lot of ways of reaching the development community and we'll do a lot what we did with OpenStack. We're going to do that with Cloud Foundry as well. So you guys just checked one of my boxes from my objectives last few interviews. So the coordination, there'll be some coordination through Fink, basically what you're saying, Bill, right? So Fink will oversee. And he's got some open source chops. Yep. Share the folks out there, Martin. Chops, I think, is an understatement. Martin wrote one of the pivotal books on open source business models almost 20 years ago. Was on the Linux board. We're going to get Martin on there. We're going to get Martin on the cube. I want to ask him what he thinks of the whole self-governance of these communities. OpenStack is doing very well right now through its self-governance. I think a really good showcase of how that's operating effectively. Do you agree that self-governance is working? Certainly within OpenStack. I think it's a well-structured and you've interviewed Eileen. Eileen was pivotal in helping write a lot of the governance around that. She has a lot of experience. She's awesome. I think the self-governance models are very, very, very dependent on the developers who govern it. It's not only the legal structure of it and the rules, but the people who implement them and how well they follow them. And Monty does a great job corraling it. Bill, Lisa, and Marie, thanks for coming on. I want to give you guys the final word. Each share with the folks out there real quickly. Why is this moment in time in the technology, business, and industry so fun, intoxicating, crazy, and good? Well, you guys, you've heard me speak a number of times. We're at the just tip of the third revolution of computing and it's new style of IT and it's just like the early days of client-server computing. Everybody's coming up with new ways of solving complex problems we haven't been able to solve in years and it's just fun seeing the degree of innovation and the speed of that innovation. Yeah, and I think one of the most exciting things for me is the community aspect of everything. I'm so passionate about OpenStack. I love the fact that it's the fastest growing open source technology in the history of open source. I think it's just proof that community sourced things and community-driven things will win in the end every single time. Well, congratulations. I first of all, I agree with both those statements. It's really intoxicating if you're a tech junkie like us in participating. So it's certainly exciting, amazing time. So thanks for coming on. Congratulations on your success. Thank you, would you like me to sign both of you? Sure, absolutely. Do you have a quick signature? She's gonna get well soon. Do be devastatingly handsome John. Thank you so much guys. Appreciate it. I know you gotta catch my thanks for coming on. Appreciate it. This is the cue. We'll be right back at this break. Thanks, John. Thank you.