The business card is a vital part of your marketing tools. Before you create a marketing tool, you should ask yourself two questions: 1. Who is the target audience for this tool? 2. What impression do I want it to create in the audiences mind?
The target audience for your business card is someone you just met or someone who does not know you very well yet. Your business card is the primary tool for getting people to know you.
And the impression? When someone holds my card in their hand I want them to think: This is Bill Lynch's card. He has a successful printing business. I have all the information I need to contact him. To create that impression what needs to be on your card? • Your name (and title if it is important) • The name of your business and your logo • A snail mail address that sounds like a business address (Use a mail center if you have to. If you have an apartment number, call it a suite number) • Your phone, cell phone and email address • How often do you see a stack of business cards and not have a clue to whom most of them belong? Your photo, in four-color, needs to be on your card. What should your card look like? • The stock should be substantial. I recommend 110# cover or heavier • If you want a high gloss finish, put it on the front only so people can write on the back
Question: What if the name of my business and logo don't make it clear what I do?
If what you do is not obvious from your name, add a short description of the category of business you are in. Don't try to list everything you do, every line you carry. Remember the purpose of the business card is to help people get to know you. Well, you can't tell your whole marketing message on a business card. It's just too small.
If you want creativity, get a professional to help. Like many printers we now offer reasonably priced card design services. Professional graphic designers are also available to help. Don't use on-line design tools with stock images. People assume you did it yourself and it makes you look less substantial. For heaven's sake, don't have a card with the printers name on the back, even if you get some free.
Offer: We will do a simple business card design for your readers if they give us a digital head shot and a high resolution image of their logo for $20.00 and print 500 cards in full color for another $20.00.