 Who's candle smells good? What is that? I know it do was that from somebody that came here? I think I know what this is. Is this a black-owned business? Yeah, yes, you need to know I think I bought them I'm gonna ask the damn battery that company Mm-hmm. Yeah, that looks exactly and that should smell good. You should buy some more. I should but what is the You should buy me some. I forgot. You want some? Mm-hmm. It's easy. I want to thankful. It's easy. Smells great. I have interest in that company. Oh, you do? Yeah We bought Hella, you said good what? Good day since. We had bought several candles, but they all gone now. Now I need more. Say less. I'll make sure you get some. Okay, no problem. They actually really did smell real good. Yeah, if you can make sure. And they burn slow. Make sure we have, you know, somewhere where we can get them to you safely. Actually, you know what? Oh, you're so kind. We're gonna fuck up the set. I don't want to fuck the set up. No, the set is great. I told you. I know the people over there. Look at that. Make sure it ain't been lit. I think these are new. You finna give us some hand-me-down candles. Ooh, they smell the fuck in here. Smell that. That smells magnificent. Ooh, fruitful. This smells great. Let me smell that. Let me just smell it. Okay, smell this one. Let me just see. They both smell great, but this one. Damn, bitch. This one do smell good. So, yeah, y'all can have those. Thank you. That's on me. Amazing. And that'd be the perfect way to bring this in. Look, let me hit this bill and let it know. That's a black market. There we go. Yes! I'm like, this is cool. JLM, we're walking through the black market. You know how you be walking. You might be done passing a little food court, a little tennis shoe spot. You might be done walked over there where they sell the tiny homes that you never know. And then you just see two, two little cute ass sisters sitting over there having a corn dog or something, and they just like, Hey! Hey! I was just visualizing. I was in the mall. No, we were practicing after we heard about eating bananas. You know, we ate the corn dog. They having a phone cake. There we go. Clean that up, because y'all somebody mama. It's all right. Fun cake. Sorry. They was having a little piece of... Ass sisters, though, with a little lemonade in the neck. You know how this should be. Snow cone. But look, bro, I already got a whole bunch of notes about all the great things these ladies have accomplished, but they told me don't even worry about it. My job is going to be easy today, because this is basically what they do. So y'all got it from him, man. I've been working hard. Don't tell him. I always say her kick it off. Well, I'm Andrea Hamilton, my sister and business partner, Erica Hamilton. We own a PR marketing agency called Theory Communications. Been in business nine years, y'all. Give it up. Nine long years. Long, hard years. Been doing PR for like 13 years. And we do sports, entertainment, lifestyle, biopharmaceutical, TV, film. It don't matter. Hospitality. Yeah, comedy. And comedy is... Actually, we do do comedy, because Little Duvall is my client. Come on. Shout out to Duvall. Yeah. So, yeah. Very diverse. Yeah, we kicked off 2014. We're originally from Cleveland, Ohio. How you feel about Cleveland? This is a great place. Thank you. I appreciate that. You do? My family's from Cleveland. So many people shit on Cleveland. They're some real ones. I mean, Cleveland's a very strange place if you've never been. If you've never been, but honestly, I always tell people it's a great place to raise a family. And just to learn, like, street smarts. And just to get a hustle about yourself. Yeah. Because it's not a lot coming out of there. You know, it's kind of dark. It's kind of gloomy. So, you got to really hustle if you want to get out. It gets cold as fucking hell. It does get cold as fuck. If it wasn't for the cold, I think it'd be a whole lot more shit going on. Yeah, honestly, yeah. Cleveland got that. The lake. That lake drive. Yeah, but... The dirty snow. Yeah. Don't be brown. Don't bring me back. Don't be brown. But, yeah, so we were living there. And then Andrea moved down here to Atlanta first. She got accepted to go to SCAD. She was like, fuck this shit. I'm getting off of you. Oh, yeah. No, you know what? Man, you moved. I listened to Baby D. East Side versus West Side. And I said, I got to move to Atlanta. That shit lit. Word. So, yeah, she moved out here, was going to school for fashion design. Just random how we kind of found our way into PR. And I was still in Cleveland, just going out to the clubs. That was in the era where, like, LeBron was still living there playing for the Cavs. So shit was lit. Still going to the flats and shit. Yeah, the flats. Yeah. Are you, are you? Are you familiar? Are you really familiar? Yeah. But, um, so when she moved out here, you know, like I said, I wasn't really doing anything. And I was like, you know what? I'm going to come visit her. And I never left. Never. Never left. I literally, I was working at Dillards. I had saved. It was like the holiday season. I saved probably like $500. And I thought that was enough to move to another state. To Atlanta. Yeah. Were the most successful drug dealers in America. I'm telling you. I'm telling you. And it worked out. It did. Here we go. That's the hell of a story. I know people who moved to Atlanta with less. Yeah. For real. $500 is the bonus. But see, I got to say, though, she did kind of set me up. She had an apartment already. Yeah. She had a room waiting for me. So literally all I had to do was kind of like kick my roommates out. It was kind of personal. First she stayed in my dorm before I had an apartment. And we kind of like made it so my roommate just ain't want to come back. Wow. So then she just was staying in the dorm with me. And then we ended up getting an apartment. That's when she really moved all her stuff down. And that was just, it was over with her. I mean, I had much, but yeah. So close. Pretty much. We moved here. And then, while that you tell your part about the fashion and how you got into that, what do you call that? Internship. I was doing fashion design at SCAD. That's what I was going to school for. Funny thing, I had, I never graduated. I got two quarters left to school. Damn. You said it like they tricked you out of graduate. What? Funny thing. No, cause you know what actually just like, I'm a very transparent monster. I got kicked out of school three times. Damn. Not because I was a stellar student, but they have rules where if you're late, 15 minutes late to class, they automatically count as an absence. And after the third absence I got kicked out. So I'm not coming from a rich family. I worked several jobs. I used to work retail and then I used to bartend at ESO and Libra and different, you know, different places. Y'all remember them clubs? So I would literally get home, maybe six. No, like, cause you gotta count out. So you know, maybe six, but then I had class at 8 a.m. I was like late every day. So I kept getting kicked out. Cause I kept funkin' out because I was late. It wasn't because I was late. So I was looking through odd internships and I found a fashion PR one. I didn't even know what PR was. Like I was just like, okay, this sounds cool. Puerto Rico. Right. Basically that's how I was thinking. I'm like, okay, fashion Puerto Rico. I want to go to Puerto Rico. Let's go. So I go, I apply for it and I got accepted. And once I started working, you know, from me working in the clubs, I knew a lot of athletes. I knew a lot of athletes. This is what, this matches this, you know, job. So then I was like, maybe I should just do PR. And I got more into it and then that's when I dropped out of school. My mom was pissed to this day. She's an educator. She is one of the teachers that teaches teachers how to teach. So the fact that both of us dropped out of college, you know, didn't play just awardee. She still hurts at this day. But, I mean, it worked out. So then when I was in the media group, shout out to Angela Watts, that was like our first, you know, this real coach teacher mentor in this space. So, you know, I was just literally doing nothing. So I started volunteering just to kind of kill some time, get a ride home type shit because I wasn't driving. So once I volunteered, I'm like, you know, my natural spirit, I'm a human being. But the best way to do that is by connecting the dots and really just networking. So after I started volunteering, worked my way up to intern and account exec, and then we decided in 2014 we were like, we could do this shit on our own. We know enough people, you know, we have a different view of where we want to take our business versus where we were working at the time. And 2014 we kicked it off. Yeah. When did y'all start feeling like, hey, this is clicking. Funny thing, we kind of hit the ground running, but we did hit the ground running. It was rare. Most people when they start their business, they go through a lot of emotions. It's hard to obtain clients, but we launched, Loo Will was our very first client. He was a friend. I always did stuff for him for free, and when I told him we're launching a business. You did stuff for him for free. You know, they're comedians. I used to help him with work and any effort that he wanted me to reach out to me to complete for him any task, I would do it for him as a friend. You're going to hire us. He was like, all right, cool, just tell me how much you want me to pay you. It was that easy. We've been working ever since. Remember me to hit Loo for you. Now, I manage him. We do his PR and I manage him. I've been managing Loo for maybe six years now. That was our very first interview. You remember when VH1 used to do those rock docs? Yes. They did one on Atlanta called ATL Rise. Shaka invited us to be the talent liaison. We booked all the talent, all the interviews from Kilo Ali. We didn't even know and the importance of it. From Kilo Ali, to Kilo Ali. We did three seasons with them. We didn't even understand. That was our relationships. You get to interview people and listen to all the stories, things you might not know about these people. We know the songs, the hits, but knowing the entire origin story, we fly away. That project come to fruition was wonderful. The TV film space is dope. I just love everything that goes into the whole filming process. The majority of our clients here in Atlanta are in the hip hop space. Which can be fun, but it's trying at times too. We're family. We treat each other and we started from the ground up. We have worked with a lot of artists and businesses from the ground up. That can be hard. It could be hard for the client to let go of their baby and let someone trust them to help brand them and bring their project to life. We're doing everything at the time. As you grow, like we mentioned earlier, we're going on about nine years next year, you get to be a little bit more selective on who you work with and what you do. It's more about now quality over quantity. I'd rather have two people ask for this ridiculous head. A lot of people don't understand what PR means. Does the people know what it means? We are the liaisons between the product or entity, the brand and the masses, meaning the audience, the consumer. We are the storytellers. We are the spices, the items in the box. This is a production of our products. We are the liaisons. Who does this? We are the craftsmen. We do the a gun to people's heads and make them stream your shit. A case study, we worked with Jack Harlow, who is this mega superstar now, getting into film and TV. We worked with him and he was literally fresh out of high school, just moved here. A gentleman by the name of KY, he's an engineer out here, worked with everyone, really took him under his wings, they're both from Louisville. He was 18 at the time. And we worked his very first EP and project like, you know, after high school. And a lot of people weren't necessarily fucking with it. Some people were, some people understood. But we believed in him and his brand and he just had the willingness to learn. A lot of people are not open to learning and being a sponge and like, getting OGs and listening to OGs, they think they're the OG at 25. You need to have somebody that's been there and done that and you need to sit back and really take heed to what they're saying. So like someone like Jack, I can see why he's now reached stardom because in his early days, he really wanted it and he waited his turn. He came on here and kicked it with us. We fucked with Jack. Shout out to Jack Harlow. Yeah, but you know, it's a lot that goes into it. So outside of like the PR, we try to get around to, like, it's a fun place, but so we'll do anything from screenings to hosting panel discussions, album release parties. But you know, even like in LA New York, I mean, we kind of travel everywhere with it. But Alana's homes, we try to do as many fun, cool things here as possible because sometimes Alana doesn't get that love and entertainment industry that like LA New York does. there's so many people out here to interview with and talk to. You know you got to go through Cleveland on the press ride. Yeah, you know you got to. That one long radio station. Right. Got to. But nah, like I really do love what we do. And y'all look good at what y'all do. Thank you. Thank you. You know, and sometimes, sometimes you get tired. I feel like anyone, when you do anything for a long time, you kind of feel like you're not challenged and you kind of feel like you're not getting pushed. So that's when sometimes we have to kind of rebrand. In a sense, maybe add more services that we offer, learn new things like now. We're working with clients in the biopharmaceutical space. I didn't know anything about that, you know, but we're learning and we're open to being challenged and just trying different things. That's dope, man. And you get to work with your little sister. That is. I'm like the little big sister. Yeah. So she, we're only like what, 20 months apart? Yeah. But she's absolutely the more mature one, I will say. We're like a yin and yang. So I'm like the business savvy one. I'm not, I'm a tourist. I'm not as nice. I'm not as friendly and bubbly as she is. She's the people person. I'm kind of like the one that stands back on the wall and observes the situation. I handle a lot of the business contracts. I'm the mean one. I'm the one who has to come in when somebody's got to be mean. It's me. But it works though. I love your job, but I mean, people think that's me, but it's not. But I'm really cool though, you know. I'm not. I'm really cool. When the business, I'm walking out. Yeah, no, me too. She wants no part. She's like, you need to go ahead and sit like girl. I'm like, please, please talk to them. I'm tired of being the one. Yeah. Because I'm actually really cool, but I'm, but I'm just like, I'm not a people person. She, I had to get out of my box and out of my shell to be able to do this job. Like I really get, I had anxiety, like having to go to events and like mix and mingle and network because I'm just like, I don't like doing this. And that's where like I'll thrive. And like we're both creative. So we can both come up with different concepts and, you know, rollouts, marketing campaigns that are dope, but that's more like my lane. But I mean, working with your sister, there's absolutely the ups and downs. Like there's times where we're literally like about to absolutely put hands on each other and got to walk into a meeting and just, you know, let it go. But I couldn't work with anybody else. No, no, that was like year five, year six, seven, eight, but yeah, three days ago, I don't know, three days ago, man. That was last year's shit, but honestly though, I couldn't be in business with anybody else because no one is going to understand each other like we do and we're going to have each other's back. Book a ticket, go put that slow air card. I'm going to get with you though. Okay, please do. Please do. I'll get with you. But yeah. He studied on me today. So a baby stud. No, it was a real, I'll pay that shit personally. Didn't nobody even try to warn me and get no heads up. It was motivation. Payback. It's all right. I'm going to hire y'all and clap my payback. Oh no, we do that. We do, we do a smear campaign. We're playing, no we don't. We don't do smear campaign, but we do crisis management. This is a payback. Oh no, no, no, I can't do that. Get back. I feel like I've done some things you never know. See, sometimes you got to release some seed. Wait, talk to the meanwhile. Sometimes you got to see some clips, you know. Some quotes, some clips you never know. You know, maybe Spam's page or something. Right, right, right. Clips of a real car. No, no, God, no. How have I heard? But yeah, PR marketing, that shit is, it's a lot. It's fun. And you know, we're just really trying to expand this year. Like going into year 10. We're going to get with y'all on a few things, man. Oh no, absolutely. We're trying to expand the brand. We want to go international with it. You guys are already international. Yeah, but I'm talking about. Doing more shows. Let's shed light on new dogs, man. Like from the depths of the seas back to a lot. That's what we're trying to get to. Me too. Let's do it together. Yeah. All right. I'm with it. So look, what's y'all social media? How can people get in touch with you? I want to make sure that some of these internet people reach out to y'all. Yeah, reach out to us, but don't reach out to us if you're not ready. No, we got some, we got some, we got some decent motherfuckers out. All right, no, no, no, no. These ain't your everyday cats, man. I'm talking about, we got people out there. Well, you guys can find us on our business page at theory-t-h-e-o-r-y underscore-c-o-m-m. Hit us up on Instagram. We always are on there. We'll make sure to reach out. Just shoot us a d-m. Oh yeah, I mean, no one uses websites and all that shit is kind of obsolete. It's theorycom.com for our website. See, look, she's gonna yell at me later. We still got some people who watch our show that still use a mouse. Yeah, off road. Yeah. Okay, real vintage. Interesting. Real vintage. I didn't even know, like, where do you buy them? You have them. Yeah, you have them. You just, you just have them. It's online community. Since that Apple was the big fat one that had the clear background with the color and stuff like that. Shout out to Good Day since Carlos gifted us. He did. I kind of stole them. That's not gonna be your last one. We're gonna put y'all on the list. Oh, thank you. Yeah. Yeah, most definitely. If you're watching the fruit full, the fruit full is amazing. I made a P.O. box or something. Oh, I don't have one yet. We're gonna wrap up. We're gonna give it. We'll get that off camera so no one stops. But look here. I appreciate y'all stopping through here. Of course, anytime. Don't let this be the last time. Whatever y'all got coming up, promo, all of that. Absolutely. Just come in here and do your thing. I don't even have to be here. That's how much I treasure. We're gonna take over to the show. Do I can sit in the chair? Of course. Of course, man. Black market.