 Ladies and gentlemen, let us start with the module 130th, again moving on to the sources of innovation. So, this is the continue episode of the sources of innovation, where we will discuss the process need. What is, what are the process need? We have seen in the previous modules that we have seen perfect examples, imperfect examples, possibilities, probabilities, expected versus unexpected, failure or exact failure versus exact success. So, it is the opportunity is a source of innovation and has been the idea of preceding chapters, but old proverb says, necessity is the mother of invention. The topic look at the process need as a source of innovation and indeed a major innovation opportunity and Congratis is a process need essentially look for a weak or missing link. So, for a weak or a missing link, process need can be number one, weak, second is a missing link. I am giving you a product, I am giving you a speed product, it is available, what a missing link is that it is starting to have delays, for example a man has made a very big process and he has developed a very big thing, he will come to know later that that very big food chain is delivering a different kind of food, the way to deliver is that you have made a contact with it, it will be something from different places, but automatically the order will be generated, the order will be generated and people will go to it, but such a chain was made internationally that was not able to deliver it, for example food products which were different bakery items and other things, when it was not delivered then it had to be given its own resource, then a very big factory was put in it, the factory was not able to manage the resources in a timely manner, so what was the missing link? The missing link was that there was no perfect management, you have done the missing links within the product process, okay this problem is here, I will give you another example of a missing link, when a person was told that you are a human being and when you were created you were a human being and you were created by the creation of the creation, this link was always missing, the Quran has made it clear to us that we were never a monkey according to Darwin, so Darwin missed a link within the scientific processes because of which he could not reach the universal existence, so in the universal existence he was not able to understand that the universe would have a link from somewhere, there would be a bond, along with a bond there would be a substance, along with a substance it would evolve, it would evolve, so when evolution did not understand it, it stuck in a place, it was called the idea of the missing link, when it became a missing link it was called a big bang, now who were the technical scientific links within the species, but it did not understand it, so it started to see the species according to evolution, even in the book of species you would see it, so it kept trying to find out if there is an evolution or not, if there is a point in which something becomes a big thing or something becomes something, so it was a stick, so it became a stick of a dinosaur, he thought that most relevant, most near species becomes a monkey, maybe not a human being would become a monkey, his transformation became a human being, but the Quran clarified this missing link that a human being was never a monkey, so what we need to understand is the opportunity for the innovation exists, if there is a recognized need to complete the process, it must be felt that there is a better way to do something which will be enthusiastically received by the user, we have to see what our audience wants, our audience is the best judge, but I am saying one more thing about this, they are, but what will the audience do? they will be obvious, see what you will make obvious will become a standard, I am trying to tell you something very important, I am trying to explain it stressfully, if you want to fix anything by designing the process, then it will become a standard, when it becomes a standard, then it will take 2-3 decades to change the standard, sometimes even for centuries the standards do not end, so whatever you will be obvious, you will have an idea, you will have an idea, you will take the name of an innovator of every field, you will have one person who will innovate it, and all those people will make that obvious thing a standard, and when it becomes a standard, then that is the core essence of the process, so when you make some obvious thing, it becomes a standard, thank you very much.