 New year, new goals, but have you set some goals for your LinkedIn activity as well? The new year is a great opportunity to do a quick refresh of your profile or simply just hit the reset button on your LinkedIn activity. Stick around for today's video. I'm giving you four reasons you should do a refresh of LinkedIn this season and nine areas of your profile that you can do a bit of polishing up. Stick around. It's Leanne and when it comes to setting new year's goals, one of my favorite goals to set are my LinkedIn goals. Whether it's goals around my profile, goals around connections I wanna make, or some of the content that I want to write, this is a great time of year to revisit your LinkedIn activity and your LinkedIn profile. So today I wanna go over four reasons why you should consider these activities as well and then look at some different areas of our profiles that we can tackle. To start with, doing this refresh of our LinkedIn profile here in the new year is a great opportunity for us to look back. There are so many great things that you accomplished in 2021 and we wanna capture those things now in our LinkedIn profile. Be it a new job role, perhaps a new certification, or maybe even a project that you completed, we wanna update our LinkedIn profile with those things. Number two, doing a quick refresh signals to our community that we are still here and active on the platform. Our clients are returning to work this month and they might need some help with their goals and objectives. So let them know that you're still around on LinkedIn by giving them something fresh to look at. Reason number three for refreshing your LinkedIn profile, it signals to your community that you are continually learning. You're continually updating and upgrading your skills so that you can serve your community better. And finally, this refresh helps you set goals for the upcoming year. You may see things on your profile and decide that these are areas that you want to change for next year. One of those metrics could be your social selling index score. And you might wanna take a look at the index score you have today and see what you can do over the upcoming year to improve it. Now that you have some reasons to update your profile, let's get started. First and foremost, let's schedule some time in your calendar to do so. Schedule a good two to three hour chunk in your calendar so that you can do a top to bottom refresh of your profile. Secondly, ensure your profile still speaks to your target audience. By going through your profile top to bottom in the shoes of someone that you are trying to attract, it helps you find the language and the keywords that you wanna use in your various LinkedIn profile sections. Make sure each and every section speaks to your ideal community member so that when they land on your profile, they know they are in the right place and you're the right person to help them with their challenges. Refresh idea number three, add accomplishments to your featured section. Your featured section is a great dynamic place for you to put pieces of information that can come and go throughout the year. So add your accomplishments from last year into this section and show people that you are continually learning. Idea number four, update your profile picture. Nothing communicates trust more than an accurate and up to date profile photo. So take a look at yours and see if it needs updating for the year ahead. And while you're at it, update your banner as well. This is one of the first things that people see when they land on your profile. So give them something new to look at for this new season. Did you start a new job last year? Make sure you update your job description and your work experience section as well as the certification section if you took on any additional learnings. Once all your profile edits are complete, don't forget to revisit your LinkedIn strategy. Revisit the goals that you had last year and set some goals for your strategy this year. Why are you spending time on the LinkedIn profile? And what do you hope to achieve by spending time on the platform? It's here that you can also create a wish list of LinkedIn connections and finding people in your network and extended network that you either want to do business with or collaborate with to mutually achieve your goals. And finally, you may want to set some vanity metrics around your LinkedIn goals as well, including your social selling index score that we mentioned earlier, as well as your connection count and your follower count. While these things may not translate into business unless you're intentional, having healthy metrics in this area sure makes it easier. However you do your refresh, my friends, make sure you enjoy this activity. LinkedIn is a great platform for our B2B industry and I want you to put your best foot forward this upcoming year. In fact, if one of your goals for this upcoming year is to create content for LinkedIn and you're looking for a few extra content format ideas, consider joining my five days, five ideas LinkedIn content challenge. It's here that you'll learn the five most popular content formats for LinkedIn and some tips and tricks on how to get you started quickly and easily. Head on over to liankolderwood.com forward slash challenge to sign up for your five day challenge today. And stick around over the next couple of months, I'm creating a ton of content and resources around LinkedIn. So be sure to subscribe to my YouTube channel, click on the little bell to be notified of new content and we'll make sure we get those tips into your YouTube inbox quickly. Thanks for watching today's video everyone and we'll see you next time. Bye for now.