 Hey, what's up guys, welcome to a new video. So today I'm gonna be taking you through my 2019 Facebook CBO testing strategy. It's gonna cost you about $100 or 100 pounds. I realize a lot of people are on quite tight budgets when it comes to Facebook ads. So if you only have, say, 100 pounds to spend to dedicate towards testing, then in my opinion, this is the most cost-effective way to do so. So the way I'm gonna structure this video then is I'm gonna take you through the actual strategy itself step by step, and then I'm actually gonna take you through my Ad Manager account and show you actually how to set it up, just so there's no kind of gray areas. You know exactly what you're doing. Now before we jump into it, I just wanna very quickly mention I am giving away a free one-to-one consultation call in this video. I do it in every single video. So if you want that daily chance to win that then, make sure you hit that subscribe button. And all you have to do then to enter is really easy to do. In fact, all you have to do is subscribe to my YouTube channel, like this video, and leave a comment below. And it can be any comment you want. It can be a video suggestion. It can be, I like e-com, it can be my name. It can be Jack is the best. Whatever it is, just leave a comment down below and then make sure you tune into my next video where the winner will be announced. If you commented on my previous video then, just make sure you stay tuned to the end of this one or if you don't wanna watch a video, just skip straight to the end where I'm gonna be announcing the winner of my previous one. So that means to the guys, thanks for tuning in. I hope you enjoyed the video and let's get straight into it. So here we are then, let's get straight into it. Firstly, I do apologize for the audio and the video quality if it's not very good. I'm currently in the process of moving so I've got like this makeshift setup. However, hopefully it shouldn't affect the value of this video. Anyway, two very quick points then before we get into the strategy. Purely because I want you to realize that when it comes to running Facebook ads, there's two separate kind of things that you should be doing. There's testing and there's scaling. You need to be doing one or the other and depending on what your goal is will depend on how you spend your money, how you dedicate your budget and the kind of things you do. So pretty much the premise in which this strategy is based on. So first things first, then testing is data gathering. We are given Facebook X amount of dollars, X amount of pounds and in return it's gonna give us data on our ad sets and from that data we can decide what to do with it. Number two, the point of testing then is to find an audience that responds well to your ad so you can scale it. Now what exactly does this mean? If you're on a tight budget then by far this is the most efficient way to do it. Unless you've got thousands of pounds to dedicate say $500, put ad set to test or to scale an ad set immediately then this is the strategy in which I recommend you follow. Purely because you wanna double down and focus the majority of your budget on those ad sets that you know already have the best chance and by following this strategy those ad sets are gonna reveal themselves so you can put the majority of your budget into the ones that have the best chance. Therefore you're gonna be spending your money more efficiently. Any questions by the way on any of this that doesn't make sense or perhaps haven't forgot to mention something? Feel free, leave a comment down below. I do respond and answer every single question so it won't go unanswered. So the way in which this strategy is structured then we're gonna be using a website conversion campaign and our objective is going to be purchases. We're gonna set a $25 daily budget. We're gonna run it for four days total hence the $100 or 100 pounds depending on what currency you're using will be the total spend and by the time you spend all that then there's gonna be a ham for a couple of different ad sets that will be better performing than the others and they're gonna be the ad sets that we're gonna choose to go ahead and scale. However there will be more on that later on in the video. Age wise then because we're testing we need to find which ages respond the best to our ads so we can focus purely on the ones that are working. Therefore I want you to cover all age ranges 18 to 65 plus tends to be where I start unless I know specifically what age ranges I want to target. Or for the same reason I want you to go for all genders unless you're 100% sure which genders are gonna purchase your product then I always recommended testing both because you never know. Especially if it's a niche that you're not quite sure of then it can be difficult to pinpoint exactly who's gonna be buying your product and you might be surprised too. So play it safe and test all genders and all age ranges. Detailed targeting wise so my opinion this is where the money is made and this is the difference between a skillful Facebook marketer and a not so skillful one and it comes down to the actual interests you choose and the way you narrow your audience or the way that you don't narrow your audience. I'm a big believer I've followed this for the last three years of using flex targeting which is where you narrow your audience. It works for me it has done for all that time so this is the strategy in which I recommend you guys implement and basically we're gonna be choosing at least two different interests so as it says there brackets times one flex so what that basically means I will explain and show it later in the video but what it basically means then is we have our base interest we then narrow it by at least one extra interest. In terms of placements then I want you to go ahead for Facebook and Instagram newsfeed only purely because Instagram is becoming more and more popular people I know it sounds stupid but it's 100% true people in my course have confirmed this they've been seeing the same kind of things I've seen it in my own is that more and more people seem to be buying from Instagram so I want you to include the both again so we can test all bases and the reason I want you to go for newsfeed only then is purely because on a newsfeed you've got the best chance of getting somebody's attention so if you can't sell your product with that best chance the chances are you're not gonna be able to sell it anywhere else so you need to give yourself that the best chance is possible so when it comes to making the decision of whether you want to scale it or not you know that you've given it this best chance and you're not making decisions based on false information if that makes sense as it says there brackets if it doesn't work on newsfeed then the chances are it won't work at all moving on to the next point then which is a very very very important point please don't skip this bit and I'll explain why so what I want you to do is to set a rule for each ad set so it has a maxed spend limit of five pounds, five dollars again depending on what currency you're using and the reason for this being then as it says here is a fair test so when you are testing ad sets against each other it has to be a fair test otherwise the results you're getting are gonna be skewed there's not gonna be that average, that medium and therefore it's gonna be difficult to decide which ones are actually performing better so for example then if you were to run an ad set and spend five hundred dollars on it and then compare that against an ad set that it's only had five dollars spent on it it's not a fair comparison because the one that's had more spend has had more time to test it's had more time to optimize and therefore the results won't be as equivalent versus the lower spend one so to make it a fair test you have to spend the same amount of budget per ad set and you do that then by setting a rule final point then is we're gonna duplicate this ad set that we created I'll show you in a second how to do so we're gonna duplicate it four times and the only thing we're gonna be changing then is the actual detailed targeting section which is gonna be the interests that we're actually targeting and the reason being then for this to change the interest targeted is because we wanna reduce the chances of audience overlapping and what that means is that if you're running two ad sets against each other and they're targeting the same audience it's gonna drive up our costs because they're gonna be competing against each other so by changing the interests per ad set then obviously we reduce that risk so why does this strategy actually work then? Four points, number one is a fair test when comparing ad sets I just explained it then but if you were to organize a running race and you were to have say Usain Bolt in that race and then everybody else was say somebody who had never sprinted before in their life that's not a fair race so you couldn't compare them evenly if that makes sense it's not a great analogy but hopefully it kind of illustrates the point a little bit Number two is the four day runtime gives time for optimization and that average FB the average Facebook user to see the ad so when it comes to Facebook as I like to do loads of research in terms of customer behavior and how often people are using the platform and one of the things I come across was that the average Facebook user actually only uses Facebook every other day which I found quite interesting I didn't quite believe that so what I like to do is run my ads for at least four days that way you've got a better chance of showing your ad to the average person in your audience the second point then the four day runtime gives time for optimization and the average Facebook user to see that ad so when it comes to Facebook ads I would consider myself a nerd I love to do hours of research into customer behavior and the average Facebook user purely because the more you understand that sort of thing then I think the better chance it gives you anyway one of the things I learned which was actually quite surprising to myself is that the average Facebook user actually only uses Facebook every other day so by running an ad for four days you just give it the best chance of showing it to potentially everybody in the audience if that makes sense if you were to only run it over the course of one day then you're not showing your ad to the average user it's all about averages it's all about data and the better averages you have to work on then the more informed and accurate decisions you can make like I said, any questions on this by the way just let me know point number three then newsfeed is the best opportunity to work so it's the biggest space on somebody's phone on somebody's desktop regardless of whether they're using Facebook or Instagram so if you can't get your ad to capture somebody's attention and get them to click on your ad being the biggest thing on the page the chances are you're not gonna be able to do it on other sites where the places or other sections of the screen point number four then by following this strategy it tests the entire audience so when you find those sweet spots like it might be women over the ages of 45 for example when you find that sweet spot then you can focus the majority of your budget purely on those people that are working you'll hear loads of different people talk about this it's about doubling down on what's working and being the most profitable certainly within dropship and it's very important because especially when you become fat registered then profit margins are very slim so the more profitable you can be then the better and one way you do this then is just by purely focusing on those most profitable sweet spots so depending on a particular gender and different age the placements, et cetera and by following this strategy then we're testing absolutely everything so that being said then that is the strategy itself this is how it works in terms of actually creating this this is how we do it so Facebook ad account create I'm gonna start over so you can do the whole thing from the beginning we want a conversion campaign we're gonna name this so this is gonna be the name of your products and then we're gonna turn CBO on and we're gonna set the daily budget then as according to the strategy at 25 pounds per day we can click on show more options there's nothing there at this moment in which we need to change so just simply go ahead and click continue and it's now gonna take you into the ad set level of things where we can change things like the tags in, et cetera and so on the next step then is to select the purchase pixel event in this box here if you haven't ran any ads before then yours will be shown in red to get it in green all you simply have to do is we're in a quick test purchase moving on to the audience selection of things we're not gonna be targeting any custom audiences we want all age ranges we want all genders and then this is where we're gonna do the important bit in my opinion this is where the money is made because it comes down to the actual audience that we specifically want to target so following the strategy then we want a base interest so if we're in the golf niche for example I'm gonna target golf as a interest make sure you've got the correct one sports and outdoors golf I'm gonna untick this box as well so we have a true representation of how big this particular audience is and this is the base interest now the reason I want to flex it i.e. click narrow audience is because our potential reach is now 9.2 million people to go out and target that amount of people spending $5 per day I haven't done the maths but you're probably gonna be testing like 0.0001% of an audience and that's just not an adequate amount to get a realistic representation of how good this audience is or not so to counteract that then to make sure we're targeting a high quality specific audience all we want to do then is simply go ahead click narrow audience and start putting some more golf interests into here to get this potential reach number down a bit now I'm not gonna go into too much detail on how to pick interests because I have done a specific video topic purely on that subject but for the sake of this video then I'm gonna put in Sergio Garcia if I can spell it correctly and then see what this does to our potential reach it's down to 51,000 people now that's quite small in fact so I'm gonna add some more people in here let's go for Phil Mickelson I know he's a bigger golfer we're a bit more popular our potential reach is 97,000 people so we're getting there let's add in somebody else as well let's go for Jordan Spieth if he is available he is indeed so 170,000 people then in the beginning spending only $5 per day for this piece of the ad set then 170,000 people in my opinion is a good range because for example if we were to click this box our potential reach goes up to 2.9 million people which is absolutely huge it's a massive audience this is the biggest fault I see a lot beginners making is targeting audiences that are just way too big so stick with a high quality and specific audience and trust me your results are gonna be a lot better moving down then into the next stages of this strategy placement wise as following the strategy we wanna make sure rid of audience network, rid of messenger those two are great for retargeting ads but these are the initial ads so all we want then is the news feeds so let's get rid of all of these get rid of that one and that one and all we've got left then is the news feeds and our potential reach is still at 170,000 people which is great as you tick and untick some of these that may change so just keep an eye on that and make sure it stays at a decent amount when it comes to a decent amount then I haven't gone through this in fact I would say anywhere under 500,000 people is a pretty nice amount of people anything more than that then I tend to find that you're not gonna be testing an adequate percentage of the audience and your budget is just gonna get lost amongst that significant amount of people if that makes sense any questions by the way I've said it before but honestly ask as many questions as you need to there's no point watching this video if it doesn't make sense to you so honestly email me DM me leave a comment below and I will get back to you so this is the interesting bit then this is where we make sure we run in a fair test so just open up the extra options and we're gonna leave it as a seven day and one day click again I've done a video topic on that so I'm not gonna go into that but what we want to change then is this section here then so add set spend limits gonna go ahead click edit add spend limits and we're gonna set a maximum to five pounds and what that's gonna do then is make sure that every single day this ad set spends no more than five pounds we've set our CBO daily budget at 25 pounds so obviously there's still 20 pounds of room in there and then this is where essentially once we've created the ad set we can go into our ad manager duplicate it four times change the actual detailed specific targeting and therefore we're gonna be left with five ad sets each with a rule of spending no more than $5 per day so once you've done that then guys what are the next steps hopefully you're still with me basically what we've done is we've set this up we're gonna let it run for four days and then once we've let it run for four days these are going to be the next steps number one we're gonna take the best performing ad set so one at a time and we're gonna scale that particular ad set but in the meantime we're gonna keep the CBO running and these are kind of like the these should be kind of swapped out really just to make sure it flows nicely so start from the beginning we're gonna take the best performing ad set one at a time and we're gonna scale it in terms of choosing the best performing ad set there's kind of, there's a few different things you wanna look at but the main ones being the cheapest cost per link click not just click, link click that is a higher value of vent because what that essentially means is somebody's clicked on the link to go to your website and therefore they've shown interest enough to want more information you can also base it on the most sales if by all means if you've had sales at this point then sales are obviously a very good sign and next thing is engagement engagement is really important because it shows that the audience you've selected is actually responding and interested in your product that is why they're engaging with it duplicate the best performing then one at a time so you can focus the majority of your budget on the ad set that has the best chance this is by far the most efficient way to spend your marketing budget we're gonna duplicate it into a new purchase campaign so not a CBO just in a campaign on its by itself and we're gonna set the budget then to 20 pounds or $20 per day in the meantime then whilst you're doing this you can keep your CBO running if you so choose to obviously the more data you have within that CBO then the more efficient decisions you can make because obviously the more money you spend the more data you have so the easier it becomes to make that decision on which one to scale hopefully you guys are still with me I realize I'm talking quite quick so I'm gonna try and slow it down a bit and explain this a bit better so once you've duplicated that best performer then from this testing campaign that we've just gone through I want you to let it run for another four days for the same reasons I explained earlier just to give it a chance to optimize to give Facebook a chance to find who the best audience is to make sure you capture the average user within that particular audience it just gives it the best chance for it to succeed whilst you're running this ad set then which is your best performer you can is optional I should put that in brackets really because you don't have to keep this CBO running but the advantage of keeping it running is that the more data that goes through it then the more informed decisions you'll be able to make so it goes back to that whole point of if you have those ad sets and each ad set has had a million impressions then the chances are the data you'll have will show a better average of that particular audience if that makes sense for example then if you go out into the street and you ask 10 people whether they like your product or not and then you go out to the street the next day and you ask say a thousand people you're gonna have a better average by asking a thousand people than you will by 10 people and it's the same thing so it is optional it all comes down to how much you actually want to spend that means to think guys I really hope I've explained that well I really do mean it it doesn't matter how many questions you ask me I will answer every single one please don't come away from this video not knowing how this strategy works please do make sure it makes sense to you and trust me this is by far the most cost effective way to go out there and test your audiences so thanks for watching don't forget to check out my free e-books in the video description below there's five different ones each on every different aspect of your dropship and business so check them out the feedback on them has been awesome so I'm sure you'll like them and that being said then let's get into announcing the winner of the previous video so let's get the random so here we are then guys on my previous video thank you very much for the support on this by the way 2,000 views and 114 lights is absolutely awesome so let's get into the announcing the winner I'm just going to take the link paste it in here YouTube comments 50 unique comments which is absolutely awesome thank you very much guys and the winner then of the previous video is Wang Peter so thank you very much for your comment hit me up on Instagram it's probably the best way and we can get that call arranged guys if you just want to get straight down to business and stop trying your luck you can actually book a call right away just check out the video links in the description below and that being said then guys thanks for sticking with me I hope you enjoyed the video and I'll see you in the next one