 PT-MNO Indonesia should focus on developing their digital business model by providing more digital services such as streaming video, online gaming, and e-commerce. They can also invest in improving their network infrastructure to provide better quality of service. Additionally, they should look at ways to monetize their existing customer base through targeted advertising or subscription-based services. This article was authored by its Nanta Muhammad Fawzen, Emeril Isen, Farhan Anur Mamudi, and others.