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How Ben Lerer Started Thrillist (Media Beat 1 of 3)

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Published on Dec 20, 2010

Thrillist was started by two guys who felt there wasn't a resource for cool gadgets, restaurants, and other lifestyle topics that resonated with them. "We were reading a bunch of city guides that weren't speaking our language," said Ben Lerer, co-founder of the daily newsletter for men. Watch part one of our Media Beat interview to see how the site is growing, and how the staff caters to its young male audience.

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