 Hey guys, how's it going? My name is Jonathan. Today, I'm going to show you how to really structure your online business so that you can generate consistent sales. All right. So I'm just in keynote here and I'm just going to do a one slide presentation. I know it looks a bit intimidating at first, but I'm going to explain to you everything and everything is going to make a lot, a lot, a lot of sense because it's actually a very, very simple process. So at the top here, I would just like to show you from everybody in the online business nowadays. What they're doing is digital marketing. So they're just running ads, right? They're just running ads, they're driving traffic to their product page and then they go to the checkout page and then they earn some money here and that's about it. That's where they stop. So they kind of cut their entire business just like that. So that's why I put an arrow here because all of your profits are determined on this process just right here. Right. So for example, if you're driving a thousand people through these sites, through these means and then you're just on a 7% conversion rate, 70 people are going to your product page and clicking through. Then another seven people are going to your product to your checkout page and actually paying you for stuff. So you're earning just basically only $80 for driving 1,000 people into your funnel basically. So it's because driving traffic is getting more and more expensive, right? This is definitely not a feasible way to really make money. And the reason why people structure their online business in the back end is because you offer value upfront and then you really make the money in the back end. And people don't understand that because this is the top of the funnel. This is what everybody's doing and if you're just doing this, you can't survive because of the rising advertising costs. So basically, I'm going to explain to you what all of this is and basically this is called my like Plunk Value Diagram of how do you basically increase the value of your business for your customers so that they will be repeat customers as well as to be loyal customers to purchase from you even more. Okay. So the first things first, I mean, everyone knows what it is. You drive traffic through your social media platforms. So Instagram, Facebook, Snapchat, Pinterest, YouTube, etc, etc. And this is the paid advertising portion of it. All right. So there's also free content. So free content is basically you're producing blogs, you're writing blogs, you're transcripting, you're writing, making videos, you're doing podcasts. So you're basically publishing all this content that is already that is basically part of your schedule and something that is giving value for the customer because it really tells the customer something about your product or some information or value about basically your content silo that you're basically promoting. So for example, if I was so basically in my niche, there is a SEM rush, right? SEM rush is a keyword tool analysis, keyword analysis tool. And so basically they produce content on basically how to get more traffic through their tool, how to do keyword research, etc, etc. So these are just content blogs, right? Informational pieces that direct people to their tool. They don't nudge them or anything. They're just matter of fact documents and blogs that they write for such that people when they read the article, they're like, this makes sense. This is how I drive traffic and this tool will help me and enable me to do that. So in that sense, you need to structure your content around that, that sort of content silo so that you're already able to produce engaging content and drive people and basically nudge them to your, to your product. Okay. So afterwards, after you're driving this, this amounts of traffic, right? You're driving this huge amount of traffic, all your pixel data, all of this data is going to your pixel and that is good because at the upfront, you're spending money to really generate data. You're basically buying data from the big companies. Okay. In a sense, you're just buying data and you're letting the algorithms determine who your customers are because they know best. Okay. So after you've collected all this data in the upfront, you may not make money or you may just break even afterwards, you retarget these people. So you keep nudging them. You keep nudging them to the checkout page. So people who have these are retargeting tools that you can use. So for example, I'm sure everyone knows Facebook. You can retarget people who have watched 50% more of your video, who have engaged with your posts and you build lookalike audiences with that. You build lookalike audiences with that as well as the people, the real people that you have targeted. So your, your custom audiences as well. Okay. So after retargeting these people, these people will come back to the product page and the thing about it is that as the pixel data matures, the amount of money you need to spend to get these types of customers will decrease as well. So think of it as an investment upfront that will pay off in the back. Okay. So afterwards, people are coming to your product page and your informational piece, right? And then they are coming into your checkout page and they are coming to your funnel. So basically they are really becoming your customers at this point. At this point, you're going to upsell them one thing. Maybe it could be the same, the exact same product or you could be something similar product. So for example, if I was making money at $20 here at this product and I'll just cut off here. I have no backend. I will just be making $20 per customer and the cost per acquisition per customer is very high in the first place. So if you're only making $20 per customer, that is very detrimental to your business because you're leaving a lot of money on the table. Whereas if you're just setting up this sequence already, this automated sequence, by the way, you don't have to do a thing. You just need to install it at the first thing and just let it run. Then you'll be making an extra $15 per your per customer, right? So not everyone buys an upsell, but then again, you're leaving money on the table and these are things that can be automated. So why shouldn't you? And so upsell apps generally, they have recurring fees. So generally, you're already generating traffic. So it will kind of pay for itself. Okay. So generally what you want to do, you upsell one thing then you upsell the second thing. Then I mean, if they don't take the bait, then it's okay. Either way, all of your customers that come in your marketing funnel need to come into your email marketing list, right? The email marketing software is free. So this is why I put free here. This free as well because you can produce content whenever you like. It's time is just for exchange. The email marketing software is already dead. That's MailChimp. It's free for 2000 subscribers. So just put all all your customer data into your list such that you're able to retarget them in the future and that's very beneficial for you. So there are messenger lists right now, but I'm not going to be talking about that. So email marketing, you bring them into your list and so you fill up and generate as you generate more traffic, you're generating more people that you can retarget and really reach out to in the future at no cost at all because they have already been your customer. Okay. So this is where it gets I guess a bit more in-depth. So people just think that okay, I'm going to bring everyone and all my customers into this list, right? And I'm just going to pump them into my email marketing list. No, you should not do that. You should immediately put an email autoresponder sequence to whoever subscribes, whoever subscribed be it whoever subscribes your newsletter just from the homepage or whenever be it their customer who has purchased already. This is because you really want to engage the person when they are already been engaged. They are really interested in your brand and they have shown interest by already putting their email in. So you need to do your part in engaging them back. Right? This is a conversation sort of thing, right? They are telling you I have interest in your products in your brand, right? And that is literally an interested party already. So you need to really capitalize on that and really get your email sequence. I would suggest just three emails. So once they come into your email marketing list, you can hit them up with a thanks, right? So you write a thank you letter or some sort and you offer them value up front first. So generally people offer a discount. They offer them some material, some free PDF document or whatever afterwards. Okay, I put here offer, but generally email tool would just be like an informational piece or something, but it's not necessary in your second email already. You can really put in your offer. So you're really selling something because you offered something here and people in exchange, not everyone would take the bait, but there are a lot of people and their conversion rates that will take the bait. Okay. So you think about it as once they come in purchased, so after two days, January, I will already put in like a discount sort of email that is putting in and after four days, I'm going to give them send them an email giving them an offer. So in this offer, the reason why I put friends and family here is because you want to put an irresistible offer that's something that they really cannot refuse. Right? So for example, I put here buy one get one free or really steep discount or something. And this is because they are really a bit detached from your funnel. Right? They are really detached from your brand in a sense. So to bring them back to really get them excited again and engage again into your funnel, you need an irresistible offer that you need to send them. And that is because don't think about traffic as just one person. Right? If I am really excited about an offer that I have, I'll tell all my friends. I'll tell all my families about it because I'm really excited that this brand has offered me something of this sort of value. Right? So just think of it as this is the touch point where you're able to really bring pull them back into your funnel because they have already gone through so much of it already and they are really familiar familiar face basically. Okay? So you can basically email the offer and bring them to your product page or bring them back to like a new piece of content that you have produced and in this piece of content, then you can attach your irresistible offer that you have promised back in an email. Okay? So this is why this cycle of your marketing funnel is so so important because people just cut short here. People leave $15 on the table and opportunity for so much more and they don't realize that that is not the way to go and that is not the way that you're able to scale your business in the future because this is basically indicating a customer that I am. I really want to establish my relationship with you and I really want to be part of your brand. I like your products already. So I like to be part of the ecosystem and they are already willing to give you money here. So they are definitely willing to come back into the funnel and give you more money in the future. Okay? The last thing that I like to touch on is literally the name plug plug value. This is the plug value diagram. So I have given some suggestions over here on what types of plugs that you can put in. So the reason I call it plug right is because for some way the driving traffic and then if you see like at certain touch points of your funnel at certain touch points one, two, three, right? There's something that is missing. People are not purchasing. Right? So you know from the traffic data itself, for example, if there are a thousand people here and only 20 people come here, then you know there is something wrong with this at like in between here, there's something wrong that you need to fix. So for example, over here, what you can fix and what you can really offer value up front is that for example, you can give a giveaway. So people like free stuff, you can give away at the first touch point. You can give away very, very valuable information, free PDFs, whatever, whatever. Okay? Then from your product page to your checkout page, if there's a lot of drop-off as well, right? What can you give them to really entice them to move on to the next step with you? So I put in an example here. You can buy one, get one free. You can, for example, if you buy this product, you can get this for free. The thing is, so for example, if you're buying this calculator, right, and you wanted to offer this pen and this was like $31 and this was $5. The costs are good, right? You can just offer it together, but you put it as just one offer. So you're charging $36, but you're saying you're getting this pen for free just by paying for this calculator. Okay? So that's basically this get this free offer. The last thing would be product page storytelling copywriting. So product pages, the product page descriptions nowadays, they're just very, very generic. They're just talking about the benefits. You can really possibly beef up or change up the product page information in this page so that you're able to plug more value and really entice the person to really buy your product. Okay? The last thing, really the last thing that I'm going to touch on on this diagram is basically, sorry, second last thing. So retargeting is very important and this is where the money that you have, you have so you've spent and you really put in so much money into acquiring data for this customer. You need to be able to spend money to really get back these customers because these people are warm traffic already and these are the customers that you need to really take care of. Right? You really need to nurture them into potential customers. So even though you're giving like something like the giveaway here, right? You're giving away like one product. Here, I would suggest for you to give a discount. So you entice them one time. If they're not really interested, you entice them another time with something different. Okay? The last thing that I talk about is these two text box here that I put in. I put in free and I put in free here. So these are things that are already free. Like you're exchanging time for producing content here. Right? But it's free at the moment. You don't have to spend a single cent to do this. You can go on your laptop and you can type and write down your thoughts, whatever. You can go film a video, take out your camera, take out your iPhone or whatever and film a video and it's absolutely free. Email marketing software. This is absolutely free. You can just set it up right now, MailChimp and you can set up this email autoresponder sequence. So these are things that you already can be doing but you may not be potentially doing in your online business right now. And like I said, you're just leaving money on the table. Right? So in this channel, I teach you about how to set up these things, how to really value at your business and your customers and that's about it for my video. Feel free to subscribe down below and I thank you for watching and thank you for your time. See you in the next one.