 When I thought about starting the business, there weren't a lot of Mexicans doing CPG when I started my career, and two of my favorite people were Rodrigo and Daniel, and we started off as friends, and we would just connect and share stories and help each other out, and then we started working together at kinds, so it just made sense that we would do it together, and as an added bonus, kind of like at the same time that we were doing Somos or putting the business plan in Somos, Daniel was starting Camino Partners, which really does this. They invest in brands for the long term and leveraging Daniel's team and expertise and capital for sure.