 Are you looking for a way to maximize your open houses and create more business simultaneously? What's up everybody? Ricky Kruth here. Welcome back to my channel. Today I want to talk about circle prospecting around your open house. Okay, so open houses are a big thing in certain markets. My market, not so much. However, I can leverage an open house to create more business. Okay, so I might find a buyer for the property that I'm trying to do the open house for, but on the flip side, I may just create a lot of relationships with people in that same subdivision that want to do business with me. Okay, that I haven't talked to before, but if they had a reason to talk to me or if I had a reason to call them or knock on the door, talk to them, we could find out that we really have a really good bond and a relationship and, you know, we can move forward here with a business relationship that will yield so much. Okay, so much because every prospect that you create a lifelong relationship with is worth 10 to 20 deals to you over the life of your career. Sometimes more, right? Because it's through repeat business referrals and referrals of referrals. So if you think about the referrals of referrals, you know, if they refer somebody to you and then they refer somebody to you, well now that referral to you that you create their lifelong relationship, they're worth 10 to 20 deals. So now that original prospect is worth more than 20 deals to you. So it's a snowball, guys. Real estate is a snowball and it's easy. Real estate is simple. Everybody's making it so hard, but it's really simple. You contact property owners in your area. You create as many relationships as you possibly can of people that want to do deals today and later. And you have a system in place to stay in touch with them forever and continue to build your brand with these people. Brand is built with repetition of your name, of your picture, of your, you know, your ideas, your philosophies. My ideas and philosophies are what in the world can I do for you? How can I help you? I don't care if you buy or sell something. I just want to know what your goals are and how I can help you accomplish those goals. They're going to buy or sell. Okay, closings are happening every single day. So what we want to do is we want to apply these principles to circle prospecting around an open house. Okay, so we're going to pick out the property we're going to have the open house for. We know what the property is. We're going to use RedX. Okay, RedX Geo Leads. Okay, if you don't have RedX, this is where you can find all the phone numbers to property owners in the subdivision. Okay, it's the program that I use that I found is the best. You can save $150 in the link in the description or through my free coaching program at zero to diamond.com. But we're going to take the Geo Leads, okay, and we're going to plug in the address of the open house and then boom, we're going to find all the owners around that address in the same neighborhood, subdivision, complex, whatever the case may be. Okay, then we're going to use RedX's dialer to call them. Okay, so after we get all this set up, okay, we want to print out and make the comps, right? We want to have all the comps on a table, spreadsheet, comps, pending sales, and active listings. We want to cross-reference the active listings and the pending sales against the owners in RedX and the Geo Leads to make sure we're not calling any active listings. If you do slip up and call an active listing, it's okay. Okay, no harm, no foul. I didn't realize it was listed. I will keep it in mind. Thank you. Have a good day and keep moving. Don't worry about these kinds of things too much. Do your best to try to eliminate the possibility, but if it happens, don't worry. A lot of our problems come from you worrying too much about things that aren't really that big a deal. Let's be honest. So as we're calling these property owners and we have an open house tomorrow or the next day, or maybe we're sitting in the open house right now, okay, let's say we're having the open house tomorrow. What we want to do is we want to call them up and use my circle prospecting script, okay, we're just going to tweak the reason of the call is the fact that we have an open house. So we're going to say, hey, Ms. Johnson, hey, Ms. Johnson, this is Ricky Kruth at Remakes of Orange Beach. How are you doing today? Good. I'm enjoying the day. Isn't it gorgeous? Cool. Look, I don't want to take off too much of your time today, but I'm doing an open house in your neighborhood tomorrow. And I didn't know if you wanted to stop by or if there's anything else in the world I could do for you. Okay. And then we're going to listen to the answer. We're going to get into a conversation. We're going to get them talking. Okay. The more that we can get them talking, the more we're listening, the more they feel comfortable with us. When they realized that they're talking and that we're listening, now they feel extremely comfortable with us. And now we have kind of the beginnings of a working business relationship here. Client to agent, right? We're the professional. We're going to help them do what they want to do. So through the conversation, we just want to see what direction it goes in. We want to invite them to the open house. We want to see, you know, if they, if they divulge, if they start talking about real estate plans, great. Let's go down that road and see what plans they have. Right. Want to find out if they have an agent they would work with. If they tell us, no, we're not interested in going to the open house. There's nothing you can do for us. Say, okay, cool. Do you have an agent in the area that you would work with if you were to do something? Okay, no. Well, cool. I'm sure at some point in the future, you're going to buy or sell something. I would love the opportunity to work with you. When that day comes, would it be okay if I stayed in touch with you? Great. What's your email address? Okay. So these kind of things, this is the direction we want to go in. Okay. So there's plenty of videos of me making calls, using these scripts. The scripts are on the website, zero to diamond.com. Everything's completely free. There's the discount for the red X and everything that you need to do this. Okay. So I just wanted to share this video because I get a lot of, a lot of questions about how do we call around open houses? How do we invite people to our open house? Other owners in the area? How do we strike up conversations? You can do the same thing door knocking. If you're going to door knock the neighborhood the day before, a couple of days before, or whatever the case may be, it's the same thing. Hey, Ms. Johnson, hey, this is Ricky Kruth, the remix of Orange Beach. How are you doing? Cool. I'm enjoying the day. Isn't it gorgeous out here? Good. Well, look, I don't want to take up too much of your time. I'm doing an open house right over here, a couple of doors down, and I didn't know if I can invite you there to check the house out or if there's anything else in the world I could do for you. Same thing, same exact script. We're just going to run through it, have these conversations, and you never know where the conversation is going to go. We just want to get them talking, get them interested, and we want to listen. Talk less and listen more is the name of the game in real estate. When they realize that you're listening, that's when they realize that you care, right? Because when you listen, you're giving them time. You're giving them your time. You're giving them your undivided attention. You're not looking at your phone. You're not thinking about other things. You're focused on them, and when you're focused on them, they know that you're focused on them, and now they see you as someone who cares about them because you're giving them your focus, you're giving them your time of day. That's how you build clients. It's funny because agents will make so many calls and talk to so many people on Doorknob, so many doors, and tell me that they had zero results. They had zero good conversations. They found zero clients, zero appointments, zero listings, zero, zero, zero, zero. The fact is, if I really dig deep into role playing with them and trying to go through the process of how they're talking to people, how they're communicating, what they're saying, what they're doing, I realize that they're not focusing on people. They're not listening to people. The prospects are telling those agents, hey, in so many words, they're talking about things that the agent should be picking up on and listening to, but they're not because they're so focused on trying to do that deal, trying to get that appointment. Then as soon as the prospect realizes that you're just trying to get an appointment, you don't really care about what they're saying. You're just trying to get an appointment. That's when they shut down. When they get downwind, that you're just trying to get an appointment, trying to set that appointment or get that listing or whatever the case may be. When they find it, when they realize that you're not listening, you're not focused on them, that's when a red flag goes up and they completely shut down. That's what I do not want for you. I want you to listen and focus and really go deep with these people. That's what's going to win. That's why you're going to win if you do what I'm saying. It's not just circle prospecting for around an open house. It's with all aspects of the business. Zillow leads, Facebook leads, circle prospecting expires for sell by owner, sphere of influence, family, family that wants to buy or sell. You got to focus on them and listen to what they got going on and find out why they want to buy or sell. Then create a game plan around helping them accomplish that bigger goal, not just to buy or sell something. I hope this video helped you. Give me a thumbs up and a comment. Let me know what you think. Let me know what other videos you want me to make and I will make them. I'm just here to provide as much value as I possibly can to you. If you haven't already, click the subscribe button. Click that bell so that you get notified every time I post a video or go live. We do live training right here on this YouTube channel all the time. If there's anything I could do for you, hit me up on Instagram at Ricky Krooth. I answer all the DMs there. It's the best place you can get me or the comments in this video. Get out there and crush it. Make your open house an incredible open house. Just remember, when we're making these calls, we got dual purpose. We're trying to push the property as the open house, as the property for sale, but we're also trying to create relationships for the future. Until next time guys, we'll talk to you soon.