Snail: Free Ice Cream - YouTube

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Snail: Free Ice Cream

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Published on Jun 21, 2012

To celebrate the release of the first issue of Snail, David Mirvish rented four ice cream trucks, and gave out free ice cream with every issue. People were happy to line up for a free cone, especially with something to read while they waited.

Check out Snail online: http://www.mirvish.com/snail

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